Greater New York City Area
- Current
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- Social Media Evangelist at iCrossing
- Past
- Education
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- Brigham Young University
- Recommended
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6 people have recommended Alisa - Connections
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144
connections
- Industry
- Marketing and Advertising
- Websites
Alisa Leonard-Hansen’s Summary
ABOUT:
- Social media strategist at iCrossing
- Vice Chair, Communications, DataPortability Project
- Blogger, pondering iterations of the Web
EXPERIENCE & EXPERTISE:
Research & strategic planning- competitive landscape auditing/research; social media strategy development/ comprehensive social media roadmap
Planning & execution: Word-of-mouth; outreach programs; online community development; on-site social media opitimization (SMO) criteria
Measurement & monitoring: providing product development feedback on new social media monitoring tools; developing social media metrics/KPIs for measuring social engagements and impact on ROO and ROI; planning and executing social media intelligence and measurement programs that inform enterprise-wide initiatives
Visioning & ideation: writing extensively on current and future Web trends/emerging technologies as they relate to consumer behavior and marketing
Blogging
More on my thoughts in this area:
the web is social [dot] com
www.thewebissocial.com
NOTEWORTHY:
DMNews "30 Under 30" 2008
Invesp "100 Most Influential Online Marketers"
OMMA panel moderator
ad:tech blog contributor
Contributed to Mashable
NowPublic's Top 50 "Most Influential" New York bloggers
Gawker's "Top 50 Twitterati"
Vice Chair of Communications, DataPortability Project
MENTIONS IN THE BLOGOSPHERE:
Mashable
AdRants
DailyBeast
AdAge
DMNews
ad:tech
Silicon Alley Insider
Great Finds
Social Cache
Valleywag
Gawker
Alisa Leonard-Hansen’s Specialties:
Strategy
Subject matter expertise
Alisa Leonard-Hansen’s Experience
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Social Media Evangelist
iCrossing
(Privately Held; Marketing and Advertising industry)
March 2008 — Present (1 year 9 months)
Keeping pulse of the internets
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Social Media Strategy
ATTENTION
(Privately Held; Marketing and Advertising industry)
October 2007 — March 2008 (6 months)
Hello, Cluetrain
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Analyst, Web 2.0
RJ Easton
(Privately Held; Investment Banking industry)
2006 — 2007 (1 year )
Researched and documented the Web 2.0 landscape at the height of its acquisitions frenzy. Heavy research on startup best practices, business models, and business aspects of Web 2.0.
Alisa Leonard-Hansen’s Education
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Brigham Young University
English 2000 — 2005
- Activities and Societies:
- Salt Lake Underground Magazine, Writer
Free Creatives.org
Relief Society
Additional Information
Alisa Leonard-Hansen’s Websites:
Alisa Leonard-Hansen’s Interests:
the web is social [dot] com
Alisa Leonard-Hansen’s Honors:
DMNews "30 Under 30 Online Marketers" 2008
Invesp Consulting "Top 100 Online Marketers"
NowPublic's "Top 50 Influential" New York bloggers
Alisa Leonard-Hansen’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- reference requests
- getting back in touch
