Greater New York City Area
- Current
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- Senior Social Media Strategist at iCrossing
- Past
- Education
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- Brigham Young University
- Recommended
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6 people have recommended Alisa - Connections
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121
connections
- Industry
- Marketing and Advertising
- Websites
Alisa Leonard-Hansen’s Summary
ABOUT:
- Social media strategist at iCrossing
- Vice Chair, Communications, DataPortability Project
- Blogger, pondering iterations of the Web
EXPERIENCE & EXPERTISE:
Research & strategic planning- competitive landscape auditing/research; social media strategy development/ comprehensive social media roadmap
Planning & execution: Word-of-mouth; outreach programs; online community development; on-site social media opitimization (SMO) criteria
Measurement & monitoring: providing product development feedback on new social media monitoring tools; developing social media metrics/KPIs for measuring social engagements and impact on ROO and ROI; planning and executing social media intelligence and measurement programs that inform enterprise-wide initiatives
Visioning & ideation: writing extensively on current and future Web trends/emerging technologies as they relate to consumer behavior and marketing
Blogging
More on my thoughts in this area:
the web is social [dot] com
www.thewebissocial.com
NOTEWORTHY:
DMNews "30 Under 30" 2008
Invesp "100 Most Influential Online Marketers"
OMMA panel moderator
ad:tech blog contributor
Contributed to Mashable
NowPublic's Top 50 "Most Influential" New York bloggers
Gawker's "Top 50 Twitterati"
Vice Chair of Communications, DataPortability Project
MENTIONS IN THE BLOGOSPHERE:
Mashable
AdRants
DailyBeast
AdAge
DMNews
ad:tech
Silicon Alley Insider
Great Finds
Social Cache
Valleywag
Gawker
Alisa Leonard-Hansen’s Specialties:
Strategy
Subject matter expertise
Alisa Leonard-Hansen’s Experience
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Senior Social Media Strategist
iCrossing
(Privately Held; Marketing and Advertising industry)
March 2008 — Present (1 year 5 months)
Keeping pulse of the internets
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Social Media Strategy
ATTENTION
(Privately Held; Marketing and Advertising industry)
October 2007 — March 2008 (6 months)
Hello, Cluetrain
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Analyst, Web 2.0
RJ Easton
(Privately Held; Investment Banking industry)
2006 — 2007 (1 year)
Researched and documented the Web 2.0 landscape at the height of its acquisitions frenzy. Heavy research on startup best practices, business models, and business aspects of Web 2.0.
Alisa Leonard-Hansen’s Education
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Brigham Young University
English 2000 — 2005
- Activities and Societies:
- Salt Lake Underground Magazine, Writer
Free Creatives.org
Relief Society
Additional Information
Alisa Leonard-Hansen’s Websites:
Alisa Leonard-Hansen’s Interests:
the web is social [dot] com
Alisa Leonard-Hansen’s Honors:
DMNews "30 Under 30 Online Marketers" 2008
Invesp Consulting "Top 100 Online Marketers"
NowPublic's "Top 50 Influential" New York bloggers
Alisa Leonard-Hansen’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- reference requests
- getting back in touch
