Alisa Coddington

Current

• Owner at Knowteria (Sole Proprietorship)

Past

• Knowledge Specialist at Carmichael Lynch
• Researcher, Collections Manager at J Whitley Smith Consulting
• Archives Management Experience at Various

• Retail Merchandising/Library at Target

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Education

• Simmons College
• University of Minnesota-Twin Cities

Recommended

4 people have recommended Alisa

Connections

176 connections

Industry

Marketing and Advertising

Websites

• J Whitley Smith Consulting
• My Company

Alisa Coddington’s Summary

Alisa Coddington is an expert business researcher and information maven. She honed her web savvy skills as Knowledge Specialist for Marketing Intelligence and New Discoveries (MIND) group at Carmichael Lynch.

With a Masters in Library and Information Science she has worked in a variety of information settings, including business, academic and archives. She has researched a broad range of industries and disciplines.

Active as the Co-Chair of the Advertising and Marketing Division and PR Chair of the Minnesota Chapter of the Special Libraries Association, Alisa monitors the latest innovative resources and emerging technology.

Alisa Coddington’s Specialties:

Business research, online database and web search, consumer trends, industry overviews, current awareness, competitive reviews, trends and demographics, resource evaluation, company profiles.

Alisa Coddington’s Experience

• Owner

  Knowteria (Sole Proprietorship)

  (Sole Proprietorship; Marketing and Advertising industry)

  January 2009 — Present (11 months)

  “Information Served Fresh”
  
  Intelligent information is an advantage when it comes to winning new business, following consumer trends, and staying on top of client business. We work with advertisers, marketers, designers, PR pros, copywriters, account planners, media strategists and everyone above, below and in between. Knowteria provides all the service and knowledge of a traditional agency information center, with a little extra insight.
  
  Save time and money by getting the right information for you.
  • Get smart for a new business pitch
  • Stay ahead of the curve on client and industry news
  • Go in-depth into consumer trends
  • Spark creative ideas

• Knowledge Specialist

  Carmichael Lynch

  (Privately Held; Marketing and Advertising industry)

  2005 — 2008 (3 years )

• Researcher, Collections Manager

  J Whitley Smith Consulting

  (Museums and Institutions industry)

  2004 — 2008 (4 years )

• Archives Management Experience

  Various

  (Libraries industry)

  2002 — 2004 (2 years )

  Archivist at the History Factory
  Processing Archivist at MIT

• Retail Merchandising/Library

  Target

  (Public Company; TGT; Retail industry)

  1997 — 2001 (4 years )

Alisa Coddington’s Education

• Simmons College

  MS , Library and Information Science, Archives Management Concentration , 2002 — 2003

  Activities and Societies:

  Vice President, Student Chapter of the Society of American Archivists (SCOSSA)

• University of Minnesota-Twin Cities

  BA , Cinema and Media Studies

Additional Information

Alisa Coddington’s Websites:

• J Whitley Smith Consulting
• My Company

Alisa Coddington’s Groups:

•    Advertising Professional
•    Communication Arts
•    Market Research Professionals
•    Conspiracy to Change Advertising
•    AdFed MN
•    Simmons GSLIS Alumni
•    Buslib-l
•    Special Libraries Association
•    Simmons College: Alumnae/i, students, faculty, and current and former employees
•    Association of Independent Information Professionals
•    Minnesota Special Libraries Association (MN SLA)
•    Division of Advertising & Marketing (DAM)

Alisa Coddington’s Honors:

Co-Chair: Special Libraries Association (SLA) Division of Advertising & Marketing

Alisa Coddington’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch