Chief Inspiration Officer at ThoughtRocket
Greater Los Angeles Area
- Current
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- Chief Inspiration Officer at ThoughtRocket
- Past
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- Marketing Consultant at for Dating & Social Networking Companies
- Producer at Joe's Club /Spark Networks, Inc
- Joe's Club Producer at Spark Networks
- VP Strategic Development at In Real Life Networks, Inc.
- Executive Producer of Cupid Junction at Intermix/MySpace
- Producer of Cupid Junction at Intermix Media - Fox Interactive
- eUniverse at Internet Veteran
- Sr Dir of Biz Dev at IFILM
- Education
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- Antioch University
- Washington University in St. Louis
- Bennington College
- University of Washington
- Recommended
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5 people have recommended Alison - Connections
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214
connections
- Industry
- Online Media
- Websites
Alison Roth’s Summary
Alison Roth’s Specialties:
Extensive experience in the online dating industry performing business development, product development, marketing strategy, PR and promotions, affiliate marketing, writing content and customer service optimization.
Alison Roth’s Experience
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Chief Inspiration Officer
ThoughtRocket
(Partnership; 1-10 employees; Online Media industry)
September 2007 — Present (1 year 11 months)
Three former online dating pros have culled our collective expertise and focused our efforts on helping clients optimize their online presence.
Specifically thousands of usability studies show that having to make decisions, figure out where to go next, or read a lot of copy causes people to abandon a website. Instead, you want visiting your website to feel automatic–each visitor quickly and easily getting the info they need to make a decision, feeling guided by a professional “voice” and being engaged enough in your offer to take what ever action you want them to take.
This is what we do for our clients by creating user compelling engagement strategies which increase your marketing ROI and eliminating the mystery of why traffic to your site is not converting. -
Marketing Consultant
for Dating & Social Networking Companies
(Partnership; 1-10 employees; Online Media industry)
July 2006 — September 2007 (1 year 3 months)
Worked with a variety of companies including payventures, CrushU, Solavie Ventures, Inc., Eyealike, Truthinhand.com in providing branding, usability testing, site optimization, marketing strategy, and support and introductions with regard to partnership deals.
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Producer
Joe's Club /Spark Networks, Inc
(Public Company; 51-200 employees; Online Media industry)
June 2005 — July 2006 (1 year 2 months)
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Joe's Club Producer
Spark Networks
(Online Media industry)
2004 — 2006 (2 years)
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VP Strategic Development
In Real Life Networks, Inc.
(Privately Held; 11-50 employees; Entertainment industry)
March 2004 — June 2005 (1 year 4 months)
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Executive Producer of Cupid Junction
Intermix/MySpace
(Public Company; 201-500 employees; Online Media industry)
June 2001 — June 2003 (2 years 1 month)
Created and managed Cupid Junction, exclusive dating site for eUniverse (Intermix/MySpace). Responsible for development and management of all front and back-end aspects of website, marketing, branding, customer acquisition, new features, P/L, customer service and PR. Developed with partner Vintacom, The Relationship Exchange, an enormously successful co-branded affiliate model for online communities interested in providing a private label dating service to their members.
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Producer of Cupid Junction
Intermix Media - Fox Interactive
(Online Media industry)
2001 — 2003 (2 years)
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eUniverse
Internet Veteran
(Online Media industry)
2001 — 2003 (2 years)
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Sr Dir of Biz Dev
IFILM
(Online Media industry)
1998 — 2000 (2 years)
Alison Roth’s Education
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Antioch University
Masters in Clinical Psychology , Clinical Psychology (in Los Angeles) , 2004 — 2006
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Washington University in St. Louis
BS , Psychology/Drama , 1984 — 1986
- Activities and Societies:
- Cum Laude, Diving Team
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Bennington College
Photography 1981 — 1982
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University of Washington
MFA ,
Alison Roth’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
