Alina Vandenberghe

Alina Vandenberghe

Head of Mobile @ Pearson

Location
Greater New York City Area
Industry
Computer Software

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Alina Vandenberghe's Overview

Current
Past
  • Product Manager/ UX Lead at ITerating
  • Sales and Marketing Manager at Asesoft
Education
  • Politehnique University - Master in Computer Science
  • Politehnique University - Information Technology
  • National College of Informatics ("Tudor Vianu")
Connections

500+ connections

Alina Vandenberghe's Summary

Currently working on the future of the digital classroom.

I love the challenge of building products that can impact the lives of millions of users. Spent the last 8 years building web and mobile applications on a broad range of platform and technologies, from custom Java to Joomla and from Android to iPad both for enterprise and award winning consumer applications. Some of them have been keynoted by Steve Jobs on stage.

I enjoy leading teams made of diverse talents and personalities - designers, engineers, product managers, marketers, sales, architects - and never shy away from challenging deadlines. Although I hold a Master’s in Computer Science, have a strong affinity for design and visual communication.

Alina Vandenberghe's Experience

Head of Mobile

Pearson plc

Public Company; 10,001+ employees; PSON; Education Management industry

April 2012Present (2 years 6 months) greater new york city area

Head global product management and engineering teams across multiple business units for mobile for both global consumer initiatives in education & mobile enterprise products.

Manage team comprised of product managers, graphic designers, ux experts, program management + software architects, mobile, server, infrastructure, java developers.

Lead Cross Platform Mobile Product

Bloomberg

Privately Held; 10,001+ employees; Financial Services industry

April 2011April 2012 (1 year 1 month)

Work on strategy, product management & development for mobile platform and products across various Bloomberg Business Units.

My most recent product, Bloomberg TV+ on iPad has been highly praised by users and media “This is what Steve Jobs envisioned when he introduced the iPad. He's watching from Heaven”(iTunes store).

Director of Community, Collaboration and Mobile

Thomson Reuters

Public Company; 10,001+ employees; TRI; Information Technology and Services industry

April 2010March 2011 (1 year)

- Manage product lifecycle from paper prototypes to production-ready deployment. Products include: analytics platform, CMS deployments, social networks, ecommerce platform, consumer facing APIs, media desktop platforms, mobile applications and visualization products
- Lead product management through customer centric approaches (engineering, design, user experience, marketing, sales, customer support, operations).
- Lead end-to-end customer experience and user experience across all front-end products. Pioneered consumer centric methodologies that increased user adoption, simplified business processes and shortened development cycles.

Mobile Product Manager -Consumer Media

Thomson Reuters

Public Company; 10,001+ employees; TRI; Information Technology and Services industry

October 2009April 2010 (7 months)

Manage mobile websites and applications for iPhone, Android, Windows Mobile, Nokia, Blackberry and Kindle, in multiple countries (India, China, Japan, UK, US, Canada, Brazil)

Achievements:
- News Pro for iPad has been named "favorite news app" by Engadget, was featured in the Apple store, picked as staff favorites and received press coverage in FT, WSJ, PaidContent and other blogs. Was included in Apple Keynotes and preinstalled on devices in Apple stores
- iPhone NewsPro was declared best news app of 2010 by the World Economic Forum's head of Communications and Media.

Product Manager/ UX Lead

ITerating

Public Company; 11-50 employees; Internet industry

May 2006September 2009 (3 years 5 months)

Iterating.net (International Web Agency with subsidiary in New York, Paris and Bucharest) :
• Manage projects from initial requirements to completion, covering multiple industries (social networks, e-commerce projects, auction based business websites, user-generated content and corporate sites), multiple web platforms (Joomla, Drupal, Dolphin, Wordpress, custom PHP, custom Java) & several mobile platforms (iPhone, Android and Symbian)
• Work with clients to identify requirements, including market research, competitive analysis & identify business cases
• Design product: UI wireframes & mock-ups (using Balsamiq, Visio, PowerPoint and other tools). At times completing the products design myself if the time/budget didn't permit a full time designer
• Manage Implementation by leading teams of developers, designers & QA
• Manage Releases using both Waterfall and Agile approaches
• Manage Client relationships and reporting

Iterating.com - wiki based software guide ( matrix approach to compare open source and commercial software products)
• Redesigned the site to improve navigation and user experience
• Led its implementation and migration from Java to Joomla platform
• Prepared Press Releases & Trade Show presentations (Java One, LinuxTag, DebConf)
• Manage SEO process, track user behavior and trends through analytics tools and server logs . Recommend navigation & layout changes based on analytical data
• Manage Community relations: forums, networks, mailing lists, email marketing

Achievements:
• Iterating.net: Over 20 projects successfully completed on time and on budget (90% repeat customer base)
• Iterating.com - Reviews: unanimous praise from the press: Web 2.0 Journal , Dr Dobb's , IT Manager's Journal , Venture Beat. Traffic Growth: From 3M Traffic Rank to 60K (Alexa)

Sales and Marketing Manager

Asesoft

July 2005May 2006 (11 months)

Responsibilities:
Responsibilities covered the full cycle from lead generation to contract negotiation, including marketing materials & trade show presentations
Achievements: Signed up over 30 new accounts, Grew business 120% year over year

Alina Vandenberghe's Languages

  • Romanian

Alina Vandenberghe's Skills & Expertise

  1. Strategic Leadership
  2. Product Management
  3. Mobile
  4. User Experience
  5. Mobile Applications
  6. Information Architecture
  7. Operations Management
  8. iPhone
  9. Computer Science
  10. CMS
  11. Windows Mobile
  12. Android
  13. Mobile Devices
  14. Content Strategy
  15. Digital Strategy
  16. Strategy
  17. Mobile Internet
  18. SEO
  19. Product Development
  20. Analytics
  21. Usability
  22. Digital Media
  23. User Interface
  24. Wireframes
  25. Mobile Technology
  26. Software Development
  27. E-commerce

View All (27) Skills View Fewer Skills

Alina Vandenberghe's Education

Politehnique University - Master in Computer Science

MSc, Computer Science, Telecom

Activities and Societies: Politehnica Bucharest - Telecommunication and Software Engineering Focus on Web applications & User Interfaces Diploma Project: Website providing self service SEO

Politehnique University - Information Technology

Mathematics, Physics, Computer Science

Activities and Societies: Master of Science University Politehnica Bucharest - Telecommunication and Software Engineering Focus on Web applications Diploma Project: Website providing self service SEO

National College of Informatics ("Tudor Vianu")

Bachelor of Science (BS), Mathematics, Informatics, Tehnology, Physics

Activities and Societies: Math & Literature Olympics Prize Winner

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