Search Engine Optimization Team Leader, SEO Specialist at Solid Cactus Inc.
Scranton, Pennsylvania Area
Search Engine Optimization Team Leader, SEO Specialist at Solid Cactus Inc.
Scranton, Pennsylvania Area
I have always loved writing - it allows you to use your imagination to explore anywhere and everywhere. As an English major at Misericordia University, I honed my professional writing experience, and pursued a Technical Writer internship at Solid Cactus Inc. After proving my writing ability, I became the very first Search Engine Optimization Specialist in our newly founded SEO department. I was eager to learn all I could about SEO - from keyword research, SEO copywriting, link building, and blogging, and read SEO blogs, articles, and anything SEO-related I could get my hands on!
After developing my customer service skills by working directly with clients and successfully managing their SEO campaigns, I was promoted to SEO Team Leader at Solid Cactus. Effectively managing employees has been a joy to me - not only juggling the myriad of enthusiastic personalities on my SEO Team, but also working to streamline workflow and increase productivity through in-depth SEO training for all team members and enhanced project management.
I believe in Helen Keller's quote, "Life is either a daring adventure or nothing at all", and am optimistic on where life will take me in the future. I feel my professional future lies in the online world, where I am confident I can apply my creative mind, innovative ideas, affinity for tackling challenges, and wealth of SEO and internet marketing experience to develop successful solutions for businesses and services.
Search Engine Optimization, SEO, Social Media Optimization, SMO, SEO Copywriting, Technical Writing, Link Building, Blogging, Ecommerce Marketing, Internet Marketing, Web Analytics, Search Engine Marketing
(Public Company; WWWW; Internet industry)
May 2006 — Present (3 years 7 months)
- Responsible for managing team of SEO Specialists
- Ensure SEO Team is utilizing the latest SEO techniques, as well as brainstorming new SEO ideas
- Work with SEO Specialists and clients to properly meet and exceed client expectations
- Develop innovative solutions for client SEO campaigns
- Responsible for implementing SEO training
- Understand strengths and weaknesses of SEO department in order to strengthen SEO Team and enhance productivity
- Work with SEO Specialists on all aspects of client SEO campaign, from keyword research, SEO copywriting, link building, and Social Media Optimization
(Public Company; WWWW; Internet industry)
May 2006 — Present (3 years 7 months)
- Responsible for managing all SEO aspects for 10-15 clients, communicate directly with each client
- Experienced in SEO keyword research, SEO copywriting, link building, Social Media Optimization (SMO), and blogging
- Ensure each SEO campaign results in positive results for client
- Stay up to date on latest SEO techniques
- Work with entire SEO Team to ensure the SEO department is on the cutting edge of the SEO world
(Educational Institution; 201-500 employees; Higher Education industry)
September 2004 — December 2007 (3 years 4 months)
- Tutored students in the writing process
- Proofread student papers
- Underwent continuous tutor training
(Educational Institution; 201-500 employees; Higher Education industry)
September 2007 — October 2007 (2 months)
- Prepared and submitted portfolio, selected to attend 3-day conference covering global warming and how it affects our world
- Attended multiple sessions and roundtable discussions
- Reported on conference in an article published in The Times Leader newspaper
(Internet industry)
May 2007 — October 2007 (6 months)
- Created "Help" documents for Solid Cactus products
- Wrote and proofread Solid Cactus company documents
- Assisted in various departments at Solid Cactus, from Internet Marketing to E-Commerce Consultants
(Newspapers industry)
May 2007 — September 2007 (5 months)
- Learned vital interviewing and communication skills
- Wrote articles and took photos that were published in The Pittston Sunday Dispatch
- Learned important journalism concepts like accuracy, concise writing, and objectivity
- Asked to contribute articles to The Pittston Sunday Dispatch in the future
(Educational Institution; 201-500 employees; Higher Education industry)
September 2006 — May 2007 (9 months)
- Wrote articles and took photos that were published in The Highlander
- Reported on the national immigration issue and how it pertains to college students
Bachelor of Arts in English, Minor in Communications , Professional Writing , 2004 — 2008
search engine optimization, internet marketing, social media, social media optimization, link building, blogging, writing, copywriting, the world, travel, music, open-minded people, coffee (lots of it), books, art, great conversation, enjoying life
Inbound Marketing Certified Professional, administered by HubSpot
Certified Google AdWords Professional
Solid Cactus Employee of the Month - October 2008, May 2008
Summa Cum Laude Graduate - Misericordia University