Alicia Greenberg

Alicia Greenberg

Senior Graphic Designer | Advertising & Marketing Specialist

Location
Greater San Diego Area
Industry
Graphic Design

As a LinkedIn member, you'll join 300 million other professionals who are sharing connections, ideas, and opportunities.

  • See who you and Alicia Greenberg know in common
  • Get introduced to Alicia Greenberg
  • Contact Alicia Greenberg directly

View Alicia's full profile

Alicia Greenberg's Overview

Current
Past
Education
Connections

330 connections

Websites

Alicia Greenberg's Summary

Alicia’s passion for creative expression began in elementary school when her active imagination often brought her the designation of “Artist of the Week.” Following her artistic intuition from childhood to the present, she takes pride in a successful career as an award-winning Senior Graphic Designer. After graduating with a BFA degree from Purchase College, a conservatory arts school in New York, Alicia landed a graphic design position at a high-powered advertising firm in Manhattan. Working in the fast-paced advertising capital of the world with a variety of clients, including prominent names in fashion and resorts, set her up for success.

With comprehensive experience in advertising, Alicia’s professional focus shifted when she moved to Colorado and accepted a graphic design position for a well-established marketing firm in Denver. Working on various marketing materials with clients in the education industry broadened her design skills and ingenuity.

Alicia’s quest for new challenges led her to California where she teamed up with the marketing department of a fashion-forward jewelry company. She art-directed various online projects and social media campaigns in addition to launching the company’s print and online magazine.

Her creative capabilities currently reside with the international award-winning marketing department at LPL Financial, the nation’s largest independent broker-dealer. She is an integral part of the BrandPartners team, a mini-business line within the corporate structure. As part of this in-house agency, she builds partnerships with individual financial advisors and financial institutions to create cutting-edge print and online branding solutions.

A classic background in fine arts allowed Alicia to use her creativity to master contemporary design and today’s technology aesthetics.

SPECIALTIES: Adobe Creative Suite, Branding, Corporate Identity, Creative Strategy & Execution, MAC OS X, Print & Front-End Web Design

Alicia Greenberg's Experience

Senior Media Designer

LPL Financial | BrandPartners

Public Company; 1001-5000 employees; Financial Services industry

July 2012Present (2 years 3 months) Greater San Diego Area

Freelance Art Director

Alicia Greenberg Creative

November 2011June 2012 (8 months) Laguna Beach, CA

Designed branding collateral and provided marketing strategies for a network of clients in various industries including fashion and business consulting firms

Senior Graphic Designer

Cookie Lee Jewelry

Privately Held; 1001-5000 employees; Apparel & Fashion industry

November 2006October 2011 (5 years) Tustin, CA

• Designed inventive print and digital marketing materials, incentives, and promotional products for this fashion jewelry company

• Launched, streamlined, and art directed the transition of the company's print magazine to an online publication resulting in dramatic cost savings to the company

• Developed influential product marketing and recruiting strategies with the marketing department

• Managed and art directed photo shoots

• Conceptualized and implemented cost-effective ways to increase recruiting and sales through e-commerce, e-mail marketing, and digital brochures

• Created and executed compelling branding material for seasonal product launch

• Attended product launches and oversaw the success of each event

Graphic Designer

Winter Group

Privately Held; 11-50 employees; Marketing and Advertising industry

20012006 (5 years) Denver, CO

• Designed dynamic print brochures, direct mail, advertisements, and signage for education-marketing clients

• Created brand style guides for a monthly print publication targeted to education professionals

• Responsible for design, pre-press production, and final printed pieces for multiple projects

• Clients include: Adobe Systems, AOL, Blackwell's Publishing, Scholastic, Wall Street Journal

Graphic Designer

LIPMAN

Privately Held; 51-200 employees; LPMA; Marketing and Advertising industry

19962000 (4 years) New York, New York

• Designed print advertisements, billboards, and sales material for clients in the fashion and hotel/resort industry

• Established profitable partnerships with freelance illustrators and photographers

• Constructed comprehensive mechanicals and comps for large-scale advertising campaigns

• Clients include: BCBG, Burberry, Le Meridien Hotels and Resorts, Lord & Taylor, New Yorker Hotel

Alicia Greenberg's Honors and Awards

  • 2013 Hermes Creative Awards :: Platinum Winner

    Association of Marketing and Communication Professionals
    • May 2013

    Platinum Award: Advantage Financial Group Brochure & Folder

    Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. The competition has grown to one of the largest of its kind in the world. A look at the winners shows a range in size from individual communicators to media conglomerates and Fortune 500 companies.

  • 2013 Hermes Creative Awards :: Gold Winner (2)

    Association of Marketing and Communication Professionals
    • May 2013

    Gold Award: Cornerstone Wealth Management Brochure and Folder
    Gold Award: LPL Financial Marketing Calendar 2013

    Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. The competition has grown to one of the largest of its kind in the world. A look at the winners shows a range in size from individual communicators to media conglomerates and Fortune 500 companies.

  • 2013 MarCom Awards :: Gold Winner (2)

    Association of Marketing and Communication Professionals
    • November 2013

    Gold Award: LPL Financial Marketing Calendar 2013
    Gold Award: Independent Advisor Alliance Brochure 2013

    An international competition for marketing and communication materials and programs. MarCom is a third party evaluator of creative work submitted by ad agencies, pr firms, design shops, corporate communication departments, digital professionals and free lance creatives. The program is administered by AMCP, the Association of Marketing & Communication Professionals (www.amcpros.com).

  • 2014 Hermes Creative Awards :: Platinum Winner

    Association of Marketing and Communication Professionals
    • May 2014

    Platinum Award: Independent Advisor Alliance Marketing Materials

    Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. The competition has grown to one of the largest of its kind in the world. A look at the winners shows a range in size from individual communicators to media conglomerates and Fortune 500 companies.

  • 2014 Hermes Creative Awards :: Gold Winner

    Association of Marketing and Communication Professionals
    • May 2014

    Gold Award for: Smith Wealth Management Group Brochure

    Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. The competition has grown to one of the largest of its kind in the world. A look at the winners shows a range in size from individual communicators to media conglomerates and Fortune 500 companies.

  • 2013 Hermes Creative Awards :: Honorable Mention

    Association of Marketing and Communication Professionals
    • May 2014

    Honorable Mention: Martin Wealth Management, LLC Marketing Materials

    Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. The competition has grown to one of the largest of its kind in the world. A look at the winners shows a range in size from individual communicators to media conglomerates and Fortune 500 companies.

Alicia Greenberg's Projects

  • Co-Creator/Co-Producer – Sensory Circus Productions

    • January 2003 to May 2003

    Co-Created vision for unique one night multi-media performance held at distinguished 1,300 person venue in Denver, Colorado. Project included local visual arts, fashion, spoken word, independent film and music. I would enjoy having a partnership in Southern California that incorporates similar concepts.

  • Visionary/Creator – The Rock Project

    • April 2013 to Present
    Team Members: Alicia Greenberg

    Vision
    The Rock Project is a social experiment combining visual art, nature and technology to create an international movement of creative curiosity and human connection.

    Share, Create, Communicate
    When visionary and founder of The Rock Project Alicia Greenberg planted her first hand-painted rock with her Twitter handle on it in Tijuana, Mexico, on April 7, 2013, it was just for fun to see if anyone would find the colorful piece of art and respond. After a year of painting dozens of rocks with her signature abstract designs, adding multiple social media outlet addresses on them and handing them to friends, colleagues and strangers, as well as leaving them in random public places, her idea to communicate by melding rocks, art and technology has taken root in a big way.

    As a lover of nature and art and a fan of social media, Alicia thought: Why not mix all those elements together to make communication a little more personal and creative? She believes it’s a way of spreading joy and bringing a smile to someone — maybe a stranger, maybe a friend — and starting a chain of communication.

    The project depends on you to keep the line of creativity, exploration and communication flowing. It’s exciting to see what will happen next and how participants will transform The Rock Project with their own interpretation.

Alicia Greenberg's Organizations

  • Toastmasters International

    Charter Member
    • January 2013 to January 2014
  • B.O.O.S.T. - LPL Financial Employee Engagement Committee

    Committee Member
    • February 2013 to Present

    LPL Financial volunteer committee that supports employee engagement through balance, opportunity, optimism, support and teamwork.

Alicia Greenberg's Education

State University of New York College at Purchase

Bachelor of Fine Arts (BFA), Graphic Design

Grade: 3.40 Dean’s List

In bringing two styles of education—traditional liberal arts and sciences programs and conservatory-based arts programs—into close contact on one campus, the founders of Purchase College hoped to inspire an appreciation for both intellectual and artistic talents in all students.

Activities and Societies: Active participant of The Performing Arts Center of Purchase College, and Neuberger Museum of Art of Purchase College.

Alicia Greenberg's Courses

  • Senior Media Designer

    LPL Financial | BrandPartners

    • Absolute Beginners Guide to Drupal (SANDCamp)
    • HOW Design Live Conference (May 12-16 2014)
  • Senior Graphic Designer

    Cookie Lee Jewelry

    • Basic Adobe Dreamweaver, HTML (Golden West College)
    • Intermediate Adobe Dreamweaver, HTML, CSS, e-commerce (Golden West College)
    • Basic Adobe Flash (Golden West College)
  • Freelance Art Director

    Alicia Greenberg Creative

    • Vision4Work (Career Coaching)
    • Experience Unlimited (Career Coaching)

Alicia Greenberg's Volunteer Experience & Causes

  • Volunteer Experience

    • Creative Director

      Campus to Career :: Advice from Business Professionals
      • Education

      Developed cohesive marketing materials for Campus to Career Advice from Business Professionals, an organization devoted to motivating and educating Orange County college students on how to prepare for a successful career

    • Graphic Designer

      Working Wardrobes for a New Start
      • Economic Empowerment
    • Trainer for LinkedIn Workshop

      Experience Unlimited
      • Economic Empowerment

      Provided students the opportunity to learn how to optimize and organize their LinkedIn accounts

  • Volunteer Interests

    • Causes I care about:

      • Animal Welfare
      • Arts and Culture
      • Education
      • Environment
      • Health
      • Fitness
    • Organizations I support:

      • AIGA
      • San Diego Advertising Club
      • American Marketing Association
      • Leucadia 101 | Main Street Association
      • The City of Encinitas

Alicia Greenberg's Skills & Expertise

  1. Brand Awareness
  2. Web Marketing
  3. Digital Marketing
  4. Financial Services
  5. Print Collateral Design
  6. Corporate Identity
  7. Creative Strategy
  8. Email Marketing
  9. Typography
  10. Art Direction
  11. Adobe Creative Suite
  12. Logo Design
  13. Social Media
  14. Magazine Design
  15. InDesign
  16. Brand Development
  17. eCommunications
  18. Social Networking
  19. Advertising
  20. Styling
  21. Pre-press
  22. Fashion
  23. Collateral
  24. iPad
  25. Photo Editing
  26. Production
  27. Graphic Design
  28. Mac OS X
  29. Direct Sales
  30. Magazine Advertising
  31. Creative Services
  32. Web Design
  33. Digital Photography
  34. Visual Communication
  35. Photoshop
  36. Brochures
  37. Photography
  38. Creative Development
  39. Publications
  40. Art
  41. Creative Problem Solving
  42. Print Production
  43. Business Cards
  44. Banners
  45. Flyers
  46. Corporate Events
  47. Branding & Identity
  48. Apparel
  49. UX

View All (49) Skills View Fewer Skills

Alicia Greenberg's Publications

Contact Alicia for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

View Alicia Greenberg’s full profile to...

  • See who you and Alicia Greenberg know in common
  • Get introduced to Alicia Greenberg
  • Contact Alicia Greenberg directly

View Alicia's full profile

Not the Alicia Greenberg you were looking for? View more »