Alice Tay

Current

• Marketing Manager at MInistry of Information, Communications and Arts

Past

• Interactive Manager at Wunderman
• Senior Marketing Executive at muvee Technologies
• Strategic Planner at TBWA\Tequila Singapore

• Senior Account Executive at TBWA Tequila
• Intern at M&C Saatchi

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Education

• Nanyang Technological University

Recommended

2 people have recommended Alice

Connections

106 connections

Industry

Government Relations

Alice Tay’s Experience

• Marketing Manager

  MInistry of Information, Communications and Arts

  (Government Relations industry)

  November 2009 — Present (1 month)

• Interactive Manager

  Wunderman

  (Public Company; WPPGY; Marketing and Advertising industry)

  March 2009 — November 2009 (9 months)

  Account Management for Nokia Southeast Asia Pacific

• Senior Marketing Executive

  muvee Technologies

  (Privately Held; Computer Software industry)

  September 2007 — February 2009 (1 year 6 months)

• Strategic Planner

  TBWA\Tequila Singapore

  (Public Company; 51-200 employees; Marketing and Advertising industry)

  June 2006 — May 2007 (1 year )

  •Key planning contact in Southeast Asia to facilitate market research information with TBWA \Tequila offices globally; reporting to Regional Head of Strategic Planning and Global Director of Intelligence LA direct
  •Worked with Senior Strategic Planners, New Business Development from global offices on regional pitches and projects in terms of market intelligence and research
  •Involved in strategy brainstorming and research for key agency accounts pitches
  •Involved in research fieldwork and analysis i.e.focus groups; in-depth interviews and surveys (both online and street)
  •Key in-charge in advertising trends and industry scanning for department updates

• Senior Account Executive

  TBWA Tequila

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  June 2004 — May 2006 (2 years )

  •Handled key accounts – Michelin Asia Pacific (Regional), Performance Motors Limited and BMW Asia Regional, reporting directly to Group Account Director and Managing Partner
  •Involved in conceptualization work for key accounts’ advertising and strategy plans
  •Worked hand-in-hand with creatives and translate clients’ briefs to creative work
  •Brand guardian for key accounts to regional offices; third parties and production suppliers
  •Ensured smooth coordination and quality work at all levels
  •Performed competitive analysis for key accounts
  •Enhanced people’s skills and interpersonal relationships with clients, third parties and staff
  •Monitor financial performance for key accounts

• Intern

  M&C Saatchi

  (Public Company; 51-200 employees; Marketing and Advertising industry)

  June 2004 — December 2004 (7 months)

  Part of my university's professional attachment programme.
  
  Intern in both Account Management and Strategic Planning.

Alice Tay’s Education

• Nanyang Technological University

  B.Sc.Comms (2nd Upper Hons) , Communication Studies , 2000 — 2004

  NTU, School of Communication and Information
  Paparazzi
  Position: Main Committee (Publications and Publicity Manager)
  • In charge of publications and publicity creative work for stage play, Caucasian Chalk Circle
  
  Communication Studies Club
  Position: Sub committee member for Publications
  • Contributes articles to COMMA
  
  The Chronicle Paper
  Position: Sub committee member
  • Contributed opinion articles and review articles

Additional Information

Alice Tay’s Groups:

•    Social Media Today

Alice Tay’s Contact Settings

Interested In:

• career opportunities
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch