at Project Playlist
San Francisco Bay Area
- Current
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- Consulting, Vice President Marketing, Playlist.com at Project Playlist
- Past
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- Advisory Board Member at Project Playlist
- Vice President, Marketing at Photobucket, Inc.
- Vice President, Marketing at Fox Interactive Media
- Vice President, Marketing at FilmLoop, Inc.
- Partner, Co-founder at Big Chief Partners, Inc.
- General Manager at UserLand Software, Inc.
- Multimedia Product Marketing Manager at Apple Computer, UK Ltd.
- Vice President, Publishing at Symantec Corporation
- Vice President, Publishing at Living Videotext, Inc.
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19 people have recommended Alice - Connections
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Alice Lankester’s Summary
Senior level marketing professional with more than 20 years experience working for companies in the heart of Silicon Valley and Europe.
Over my career I have successfully launched dozens of software and Web products and companies, as well as (probably) hundreds of product releases. I am a hands-on marketer who understands the challenges and questions facing new companies and products in today's high technology marketplace.
My strength lies in combining strategic oversight, a tactical-hands-on skillset, a love of process, and a drive to deliver! My favorite title? Big Chief GSD. And if you don't know what GSD stands for, then well, perhaps you're not doing enough of it!
See my personal blog: http://alicelankester.blogspot.com.
Alice Lankester’s Specialties:
All aspects of product and company launches;
Social media marketing;
Youth marketing, with focus on entertainment, music, content, photos, videos;
PR and communications, including selecting and management of outside service providers and PR strategy;
Marketing and product marketing promotions and programs;
Partnership marketing;
Creative marketing initiatives on minimal budgets!
Steep learning curves and short deadlines are a way of life.
Alice Lankester’s Experience
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Consulting, Vice President Marketing, Playlist.com
Project Playlist
(Privately Held; Internet industry)
August 2009 — Present (5 months)
Consulting as Vice President of Marketing at Playlist.com, to provide strategic guidance and team leadership for product launch, marketing processes, and tactical, hands-on oversight as the company closes next-round funding.
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Advisory Board Member
Project Playlist
(Privately Held; Internet industry)
November 2008 — August 2009 (10 months)
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Vice President, Marketing
Photobucket, Inc.
(Public Company; Internet industry)
January 2007 — July 2009 (2 years 7 months)
Photobucket is the largest personal photo- and video sharing site in the world. During my tenure at Photobucket, the Web site grew from 25M unique users/month worldwide to more than 80M users/month worldwide. (comScore Media Metrix.)
At Photobucket, I was responsible at the executive management team level for the company's marketing organization, including leading the following initiatives:
* All new feature and marketing launches to the 75M+ registered user base;
* All customer communications, including building a new email marketing system;
* Partnership co-operative marketing initiatives;
* All corporate communications/PR, working initially with outside agencies and with FIM Corporate Communications;
* Building a new photo and video content editorial portal, successfully driving millions of new page views/day by editorializing the site's user generated photo and video content;
* Building the company’s first consumer insights system, with a data mart, segmentation analysis, user surveys, focus groups and monthly key performance indicator dashboards for the executive team.
* Building house advertising promotional system, including partner and feature advertising rotations, tracking, and measurements.
* Voice and sole contributor to the official Photobucket corporate blog, Twitter, Facebook, and MySpace pages. -
Vice President, Marketing
Fox Interactive Media
(Public Company; NWS; Internet industry)
2007 — June 2009 (2 years )
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Vice President, Marketing
FilmLoop, Inc.
(Computer Software industry)
July 2005 — December 2006 (1 year 6 months)
FilmLoop was a free photocasting network, and produced the FilmLoop Studio application for building photo stories that can be shared and displayed on websites and blogs. FilmLoop was acquired in December 2006.
* Launched the company and product to consumer and advertising world in November 2005.
* Responsible at the executive team level for all marketing communications and product marketing functions
* Launched multiple platform and functional upgrades
* Responsible for launch of the eBay buyers and sellers tool, and for the cooperative development and marketing relationship between FilmLoop and eBay, Inc., presenting the product at eBayLive in Las Vegas. -
Partner, Co-founder
Big Chief Partners, Inc.
(Information Technology and Services industry)
January 1992 — July 2005 (13 years 7 months)
* Founder and team-leader of this successful Silicon Valley consulting firm.
* Focused on product management for high tech clients by providing interim management skills for product design, product launches, marketing programs, Web site development and re-deign projects.
* Either provided and managed a turnkey team to a client, managed internal teams, or provided sole-contributor skills.
* Projects lasted anywhere for 2 months to 2 years.
* Managed marketing and product launches for clients including: BEA Systems, Network Associates, Novell, Sun Microsystems, Philips Semiconductors, Apple Computer, and many others, including dozens of startup companies.
* Moved from full-time consulting at Big Chief to full-time hire at my last consulting client, FilmLoop, Inc., as their vice president of marketing -- it was time to dig into one client full time! -
General Manager
UserLand Software, Inc.
(Privately Held; 1-10 employees; Information Technology and Services industry)
January 1990 — January 1992 (2 years 1 month)
* Business and company general manager for this startup company, producers of the Frontier scripting system. Role included business and product management.
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Multimedia Product Marketing Manager
Apple Computer, UK Ltd.
(Public Company; 10,001 or more employees; Information Technology and Services industry)
May 1989 — December 1990 (1 year 8 months)
* Responsible for UK product management for all Apple "multimedia" products in the UK, including the nascent CD-ROM market and Hypercard.
* Responsible for third party developer relations in the UK, including support and evangelism of sofware and hardware developer community.
* Successfully designed and launched a new developer and distributor program for the UK market, a program subsequently adopted in other European countries. -
Vice President, Publishing
Symantec Corporation
(Public Company; 1001-5000 employees; Information Technology and Services industry)
January 1987 — April 1989 (2 years 4 months)
* Business unit vice president and team leader for popular productivity software on Windows and Macintosh platforms.
* Responsible for product management and user support for a software product line on mulitple platforms.
* Transitioned product teams to Symantec after successful merger with Living Videotext, Inc. -
Vice President, Publishing
Living Videotext, Inc.
(Privately Held; 11-50 employees; Information Technology and Services industry)
December 1983 — April 1989 (5 years 5 months)
* Co-founder, Vice President Publishing.
* Product manager for award-winning applications such as ThinkTank and MORE for the Macintosh and IBM PC platforms.
* Managed teams of writers, designers, testers, language localization teams, and customer support personnel for a number of DOS, Windows and Macintosh application releases.
* Living Videotext was purchased by Symantec Corporation.
Alice Lankester’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
