Account and Media Planner - Advertising
Singapore
- Current
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- Account and Media Planner at CreAds Advertising Pte Ltd
- Past
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- FreeLance Strategic Planner at CoolBranding (Self-employed)
- MBA Student at National University of Singapore
- Project Officer for IT, Telecoms and Broadcast at French Ministry of Overseas Territories
- Corporate Strategy Lecturer at Institut d'Etudes Politiques de Paris
- Senior Trainer / Web Marketing Consultant at SQLI Web Agency (Paris)
- Corporate Strategy Lecturer at Institut d'Etudes Politiques de Paris
- Draftee Officer - Instruction and Drills at 8ème Régiment d'Infanterie (Noyon)
- Junior Consultant - Corporate Strategy at FRIEDRICH, HEILBRONN & FISZER (Paris)
- Education
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- National University of Singapore
- Institut d'Etudes politiques de Paris
- Ecole Spéciale Militaire de Saint-Cyr
- Institut d'Etudes politiques de Paris
- Lycée de Bellevue - Fort-de-France, Martinique
- Recommended
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6 people have recommended Alfred - Connections
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54
connections
- Industry
- Marketing and Advertising
- Websites
Alfred LARGANGE’s Summary
As an Account Planner:
- Conducts Documentary Research and Qualitative Interviews,
- Drafts Creative Briefs for the agency to pitch Advertising campaigns
(Government tenders, Clients or prospective Clients of the Agency),
As an Media Planner:
- Drafts Media Plans and Budgets for the same Advertising Campaigns,
- Manages the Booking of Media Space (Press Schedules, Copy Instructions, Online Booking, Electronic Transmission of the Ads).
Alfred LARGANGE’s Specialties:
ADVERTISING: Strategic Planning, Reverse Engineering of Competitors campaigns
MARKETING: "4P" Marketing Assessment of products.
MARKETS: Automotive, Spirits, Consumer Electronics, Entertainment and Tourism Industry
Alfred LARGANGE’s Experience
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Account and Media Planner
CreAds Advertising Pte Ltd
(Privately Held; 1-10 employees; Marketing and Advertising industry)
April 2007 — Present (1 year 5 months)
As the Account and Media Planner in this Advertising Agency my role is dual:
As an Account Planner, I conduct Market Reseach for prospective clients and prepare Creative Briefs for upcoming pitches. Beside researching the characteristics of the market context and the needs, beliefs, attitudes and behaviors of the Target Audience, I define the Communication Idea on which the Creative Teams (Art directors and Copywriters) will develop their work.
As a Media Planner: I draft Media plans for Advertising campaigns and book Ad space in a wide range of medias (TV, Radio, press). Defining Media Strategies according to the objectives and resources of the Client, I must find the best fit with the media consumption patterns of the Target Audience, interfacing with the Medias to find creative solutions. -
FreeLance Strategic Planner
CoolBranding (Self-employed)
(Self-Employed; Myself Only; Marketing and Advertising industry)
October 2006 — April 2007 (7 months)
The CoolBranding Adventure continues on my Blog !
For: CSMG-BBDO Group (Singapore)
- Researched Sales Promotion legals in South-East Asia;
- Researched FMCG companies backgrounds to detect proactive pitch opportunities.
For: LUXIANA (Online Entertainment and Luxury, Singapore)
- Drafted the Strategic Planning for the website launch advertising campaign (2007);
- Defined the Brand Identity and Positioning with regard to the targeted Psychographic.
For: TAFIA, French West Indian Rhum Marketing (Singapore)
- Drafted the Marketing Strategy for the distribution of the whole product range.
- Identified high-end spirit consumption behaviors and market segments. -
MBA Student
National University of Singapore
(Educational Institution; 1001-5000 employees; Higher Education industry)
August 2004 — July 2006 (2 years)
Full-Time student in the MBA Program of the NUS Business School, the leading South-East Asian B-School.
The time at NUS was an opportunity to experience first hand interculturality with a very diverse student community: classmates and groupmates from India, China, the Philippines, Indonesia, Korea and Japan let me to rethink what "Asia" meant, and helped me find a common ground to develop creative problem solving. -
Project Officer for IT, Telecoms and Broadcast
French Ministry of Overseas Territories
(Government Agency; 201-500 employees; Government Administration industry)
February 2001 — February 2004 (3 years 1 month)
- Organized and managed an inter-ministerial field mission on the development of IT and Telecom infrastructures.
- Drafted the Strategic Program for the Information Society Overseas (presented by the Minister).
- Managed the subsidizing of IT projects (web sites, training) and TV programs.
- Supervised the development of the Ministry’s website.
- Organized events like the “Overseas Internet Fiesta” (Feb. 2001) -
Corporate Strategy Lecturer
Institut d'Etudes Politiques de Paris
(Educational Institution; 201-500 employees; Education Management industry)
January 2001 — July 2001 (7 months)
• Animated workshops aimed at fostering analytical skills among undergraduate students.
• Designed and edited 12 + Corporate Strategy Cases. -
Senior Trainer / Web Marketing Consultant
SQLI Web Agency (Paris)
(Privately Held; 201-500 employees; Internet industry)
September 1997 — February 2001 (3 years 6 months)
- Designed 3rd generation E-Commerce websites (Profiling & Personalization, CRM functionalities),
- Defined the Internet strategies and positioning of start ups and established European firms.
- Designed and conducted training workshops on Web Marketing for managers and professionals.
(Successfully bid for, designed and animated a series of Training workshops aimed at 80 Counselors of the Paris Chamber of Commerce (Web Strategy, ERP). -
Corporate Strategy Lecturer
Institut d'Etudes Politiques de Paris
(Educational Institution; 201-500 employees; Education Management industry)
January 2000 — July 2000 (7 months)
• Animated workshops aimed at fostering analytical skills among undergraduate students.
• Designed and edited 12 + Corporate Strategy Cases. -
Draftee Officer - Instruction and Drills
8ème Régiment d'Infanterie (Noyon)
(Public Company; 201-500 employees; Military industry)
August 1994 — February 1995 (7 months)
In charge of Instruction, Sports and Drills.
- Instructed Draftees about Civic Instruction,
- Conducted Sports sessions (swimming instructor),
- Conducted Firearms drills (FAMAS Assault Rifle, Pistol),
- Trained Commissioned Officers for Military Academy entry exams,
- Designed Drill sessions for the Logistics Company. -
Junior Consultant - Corporate Strategy
FRIEDRICH, HEILBRONN & FISZER (Paris)
(Privately Held; 1-10 employees; Management Consulting industry)
March 1993 — February 1994 (1 year)
Documentary Research, Analysis.
Alfred LARGANGE’s Education
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National University of Singapore
MBA, Business Administration, 2004 — 2006
The Leading South-East Asian MBA Program. An opportunity to get to know young executives and entrepreneurs from various Asian countries : India, China, The Philippines, Indonesia, Korea, Japan...
The NUS Business School is ranked among the Top 100 Globally. -
Institut d'Etudes politiques de Paris
Prof. Masters, Marketing & Market Research, 1995 — 1997
The Leading French Post-Graduate degree in Marketing
2 full semesters of seminars on FMCG products (luxury items, telecommunications, coffee)
2 Internships :
- Market Research at IFOP (3 months)
- New Product Development (4 months) -
Ecole Spéciale Militaire de Saint-Cyr
Aspirant, Military / Leadership, 1994 — 1994
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Institut d'Etudes politiques de Paris
Graduate Degree, International Business / Political Science, 1989 — 1992
Graduated from the International Section, majoring in International Business (Finance, Law and Corporate Strategy), with a strong background in Political Science (Constitutional Law, Economics, Geopolitics, History, Social Sciences)
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Lycée de Bellevue - Fort-de-France, Martinique
Bac B (A-Levels), Social Sciences Major, 1986 — 1989
Additional Information
Alfred LARGANGE’s Websites:
Alfred LARGANGE’s Interests:
strategic planning, international travel, gourmet cooking, reading Marvel comics, wikipedia, latin music, jogging, martial arts
Alfred LARGANGE’s Groups:
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NUS Business School - MBA Alumni
Alfred LARGANGE’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
