Freddie Blicher

Current

• Web Content Manager, WebTrends Administrator & Web Analyst at RiskMetrics Group
• Executive Director at Dupont Circle Advisory Neighborhood Commission 2B - Government of the District of Columbia

Past

• Web Content Manager & Web Analyst at RiskMetrics Group
• Web Marketing Specialist at Institutional Shareholder Services
• Export Compliance Paralegal at Berliner, Corcoran & Rowe, LLP

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Education

• The University of British Columbia
• WebTrends Certified Analytics Training Program
• The College of William and Mary

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Recommended

3 people have recommended Freddie

Connections

182 connections

Industry

Internet

Freddie Blicher’s Summary

I have five years of web content management experience and four years of web analytics experience with expertise in WebTrends and Google Analytics. I am an experienced Drupal Web Content Manager, Certified WebTrends Administrator and Web Analyst. I received the University of British Columbia & Web Analytics Association Award of Achievement in Web Analytics.

CERTIFICATIONS
• WebTrends Certified Administrator - WebTrends Analytics 8.5 & SmartSource Data Collector
• Web Analyst - Web Analytics Association & UBC Award of Achievement in Web Analytics


www.riskmetrics.com
blog.riskmetrics.com
slw.riskmetrics.com
www.dupontcircleanc.net

Freddie Blicher’s Specialties:

• Drupal Content Management System, HTML, CSS, XML, Knowledge of JavaScript
• WebTrends Analytics 8.5, WebTrends SmartSource Data Collector, Custom Reports, Google Analytics

Freddie Blicher’s Experience

• Web Content Manager, WebTrends Administrator & Web Analyst

  RiskMetrics Group

  (Public Company; RMG; Financial Services industry)

  October 2008 — Present (1 year 2 months)

  • Manage and perform website content updates to Drupal website and homepage: webcasts, newsletters, PDFs, registration forms, microsites, press releases, news articles, Drupal taxonomy
  • Manage quality control of website content
  • Perform analysis and evaluation of Unique and Authenticated New vs. Returning Visitors’ interaction with website content using WebTrends Analytics and Custom Reports:
  Routinely use these findings to recommend and acquire content to cater to and engage website visitors to increase sales lead conversions
  • Analyze homepage Unique Visitor activity using Google Analytics:
  Discovered usability flaw with homepage content promotion and made recommendations to design team to improve usability and accessibility of homepage content
  • Manage and administer WebTrends and Google Analytics tools, and JavaScript tagging in Drupal
  • Define web analytics key performance indicators (KPIs) and conversion events to evaluate website strengths and weaknesses
  • Manage Google Adwords campaigns and Twitter social media campaigns using Google Analytics
  • Create and manage XML code for Policy Exchange microsite

• Executive Director

  Dupont Circle Advisory Neighborhood Commission 2B - Government of the District of Columbia

  (Government Relations industry)

  October 2004 — Present (5 years 2 months)

  • Manage and perform website content updates: meeting minutes, agendas, bylaws
  • Perform analysis and evaluation of content performance and Unique Visitors using Google Analytics
  • Manage intranet and project workflow for 9 elected officials to ensure ANC meets all DC government deadlines
  • Produce agendas and meeting minutes for monthly community meetings

• Web Content Manager & Web Analyst

  RiskMetrics Group

  (Public Company; RMG; Financial Services industry)

  January 2007 — October 2008 (1 year 10 months)

  • Managed and performed website content updates to Drupal website and homepage
  • Managed quality control of website content
  • Managed WebTrends to track content performance and New vs. Returning Visitor engagement
  • Designed and developed microsites, blog design templates, client newsletters and email campaigns
  • Worked with multidisciplinary team to integrate content from seven corporate websites into riskmetrics.com
  • Created and managed XML code for Policy Exchange and Knowledge Center microsites

• Web Marketing Specialist

  Institutional Shareholder Services

  (Privately Held; Financial Services industry)

  May 2006 — January 2007 (9 months)

  • Managed and performed website content updates to three websites and two blogs
  • Designed and developed microsites and email campaigns
  • Managed WebTrends to track content performance and New vs. Returning Visitor engagement
  • Managed SEO keyword research, deployed SEO techniques and measured search engine results

• Export Compliance Paralegal

  Berliner, Corcoran & Rowe, LLP

  (Law Practice industry)

  July 2002 — November 2005 (3 years 5 months)

  • Prepared and submitted Export License Applications to Commerce, State and Treasury Departments

Freddie Blicher’s Education

• The University of British Columbia

  UBC Award of Achievement in Web Analytics , Web Analytics Certification Coursework , 2008 — 2009

  http://www.tech.ubc.ca/webanalytics/
  
  UBC Award of Achievement in Web Analytics is delivered in partnership with the Web Analytics Association

• WebTrends Certified Analytics Training Program

  WebTrends Certified Administrator , WebTrends Analytics 8.5, SmartSource Data Collector, Custom Reporting , 2008 — 2008

  http://www.webtrends.com/Services/TrainingCourses/WebTrendsCertifiedAnalyticsTrainingProgram.aspx

• The College of William and Mary

  1996 — 2001

Additional Information

Freddie Blicher’s Interests:

drupal content management system, web content manager, web analytics, web analyst, webtrends, webtrends certified administrator, webtrends smartsource data collector, SDC, SSDC, google analytics, web design, html, xml, javascript, drupal, search engine optimization, seo, search engine marketing, sem, google adwords, web analytics association, blogs, bass guitar, violin, foreign languages, hungarian, german, swedish, scuba diving, traveling, "alfred blicher", "freddie blicher"

Freddie Blicher’s Groups:

Web Analytics Association
Young Professionals of the Swedish-American Chamber of Commerce

•    Web Analytics Demystified
•    Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info
•    Inbound Marketers - For Marketing Professionals
•    Web Analytics Wednesday (WAW) - London
•    Web Analytics Association
•    Web 2.0
•    Internation Web Analytics Circle
•    NOM - Nordic Online Marketing (+1000 members from Nordics)
•    AWA - Advanced Web Analytics (+1000 Web Analytics members)
•    Web Analytics Professionals (+5000 web analytics members) Join now!
•    Search Engine Land
•    University of British Columbia (UBC) Alumni
•    Web & Marketing Analytics Group - IQ Workforce
•    DC Tech Events Readers
•    Webtrends
•    Web Analytics Strategies
•    Swedish American Chambers of Commerce (SACC-USA)
•    RiskMetrics Group Current and Alumni
•    Webtrends University
•    DC Drupal
•    Web Analytics Belgium
•    lynda.com Network
•    Web Analytics Association Finland
•    Open Dashboard Methodology
•    WAA-UBC Award of Achievement in Web Analytics - Alumni
•    Optimization Today
•    Online Media Jobs in Europe
•    Online Media Jobs in North America
•    Online Media Jobs in Asia
•    Excellent Analytics

Freddie Blicher’s Honors:

WebTrends Certified Administrator
Open Water Scuba Diving Certification - Boracay, Philippines
Advanced Open Water Scuba Diving Certification - Koh Tao, Thailand
Nitrox Deep Diving Certification - Koh Tao, Thailand

Freddie Blicher’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch