Alex Zaretsky

Current

Senior Marketing Engineer at NEC Electronics (Europe) GmbH

Past

Firmware Design Engineer at Concurrent Technologies Plc
Electronics Design Engineer at Electrox
Development Engineer at Zimed

B2B Sales Executive at XLN Telecom Ltd
Direct Sales Executive at Telco Global Ltd
Hardware and Firmware Development Engineer at DNR-Imaging Systems Ltd
Electronics R & D Engineer at HBTech Ltd

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4 more...

Education

Northumbria University
Hochschule Mittweida (FH)
Technion-Machon Technologi Le' Israel

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Recommended

35 people have recommended Alex

Connections

500+ connections

Industry

Semiconductors

Websites

Alex Zaretsky’s Summary

My articles:

Embedded Control Europe:
Are you ready for the low-power market trend?
http://www.embedded-control-europe.com/c_ece_knowhow/289/eceoctp38.pdf

Elektronik Informationen:
Techniques to reduce power consumption in MCU:
http://www.elektronikinformationen.de/fileadmin/eli/_aktuelleausgabe/2008_11_NEC.pdf

ElektronikPraxis: Innovations in lighting:
http://www.elektronikpraxis.vogel.de/themen/hardwareentwicklung/mikrocontrollerprozessoren/articles/170944/

Elektronik Industrie p.58: Dimming Fluorescent lamps
http://imperia.mi-verlag.de/imperia/md/content/ai/ae/fachartikel/ei/2009/03/ei09_03_gesamt_001.pdf

Elektronik Journal Pages 38-40:
Low Power Consumption market trend:
http://imperia.mi-verlag.de/imperia/md/content/ai/ae/fachartikel/ejl/2008/11/ejl08_11_gesamt_001.pdf

Last Page: Lighting Ballast ASSP:
http://www.eu.necel.com/news/000_newsletter/documents/systematic_41.pdf

Last Page: Multi-channel high current LED driver MCU:
http://www.eu.necel.com/news/000_newsletter/documents/systematic_42.pdf

Page 4: Driving High Power LEDs :
http://www.eu.necel.com/news/000_newsletter/documents/systematic_43.pdf

Page 7: Low Power, High Performance MCU:
http://www.eu.necel.com/news/000_newsletter/documents/systematic_38.pdf

Page 2-3: Low cost solution for driving HB-LEDs
Page 3-4: Implementing lighting communications
http://www.eu.necel.com/news/000_newsletter/documents/systematic_44.pdf

Page 3: Voice Synthesis
Page 5: Low Power demonstration
Page 6 and 7 : USB connectivity
http://www.eu.necel.com/news/000_newsletter/documents/systematic_39.pdf

Pages 4,5 : USB Protocol:
http://www.eu.necel.com/news/000_newsletter/documents/systematic_40.pdf

Selezione di elettronica - Italian electronics magazine
Managing Low Power modes in MCU:
Issue: November 2008

Alex Zaretsky’s Specialties:

 Embedded Systems

 Lighting systems (LED, Fluorescent)
 Lighting market
 Microcontrollers
 System on Chip (SoC)
 Communication protocols: USB, CAN, DALI, DMX512

 Home Automation and Building Management
 High Power High Brightness LEDs for general lighting
 Fluorescent Ballast control and dimming
 Lighting regulations

 Trilingual: English, Russian, Hebrew
Professional experience in translation services

Alex Zaretsky’s Experience

Senior Marketing Engineer

NEC Electronics (Europe) GmbH

(Public Company; 6723.T; Semiconductors industry)

September 2007 — Present (2 years 3 months)

 NEC Microcontrollers Marketing and Applications.
 Product management and promotion in Europe
 Product sales analysis
 Competition SWOT analyss
 Key strategic accounts management
 Product Roadmap proposal
 Writing technical and marketing articles and press releases
 Provide training to FAEs and sales force
 New markets research and business development
 Focus on applications requiring ultra-low power consumption microcontrollers as well as responsible for application specific MCUs for Building Management Industry and Home Automation, in particular in the following key applications:
- Fluorescent lighting ballast and dimming control
- Driving HB-LEDs for general lighting
- Fire and Security:
Firmware Design Engineer

Concurrent Technologies Plc

(Computer Hardware industry)

May 2007 — August 2007 (4 months)

(IPMI) Intelligent Platform Management Interface multilayered protocol stack development and maintain for the latest technology: AdvancedMC™ (Advanced Mezzanine Card) with compliance to the following PICMG® 3.0 Architectures: ATCA™ (Advanced Telecommunication Computing Architecture), µTCA™
Using 8051 core Microcontroller and Keil(µVision3) C Compiler.
Electronics Design Engineer

Electrox

(Public Company; 11-50 employees; Electrical/Electronic Manufacturing industry)

September 2005 — May 2007 (1 year 9 months)

 Laser control systems development
 Real Time Embedded Software development in ‘C’ and Assembly
 USB composite device driver development and vendor specific protocol definition and implementation.
 Embedded Network development using CAN Bus
 Time-critical software design and existing code optimizing
to get the maximum data processing speed.
Developing low level device drivers, bootloaders,PID controllers,etc
 Developing Embedded Software in C for 32 bit ColdFire(Freescale) SoC (System on Chip) using CodeWarrior /WinIDEA , running in the ARC MQX RTOS Multitasking environment
 Chip design targeting Altera CPLD MAX II,
Firmware development in VHDL using Quartus II
Simulation and timing analysis using ModelSim
 Using PROTEUS to capture Schematics and PCB layout
Development Engineer

Zimed

(Medical Devices industry)

August 2004 — July 2005 (1 year )

Zimed was part of Zi-Medical

•Involved in Real Time Embedded Systems Development for innovative medical devices
•Embedded Software/Firmware Development in ‘C’ and Assembly for PIC microcontrollers
 Software structured design, Real Time programming and PC Interfacing
 USB protocol stack implementation and USB Mass Storage Device driver development from scratch Hardware and Software
 Medical safety-critical software design
 Schematics capture using PROTEL DXP tool, Components engineering
B2B Sales Executive

XLN Telecom Ltd

(Privately Held; 501-1000 employees; Telecommunications industry)

April 2004 — August 2004 (5 months)

Buisness to Buisness Sales of telecommunication services.
Product presentations and customer relationship establishment
Direct Sales Executive

Telco Global Ltd

(Privately Held; 501-1000 employees; Telecommunications industry)

July 2003 — April 2004 (10 months)

Network marketing
B2B and domestic direct sales of Carrier pre-selection telecommunication services
Hardware and Firmware Development Engineer

DNR-Imaging Systems Ltd

(Partnership; 11-50 employees; Medical Devices industry)

January 2002 — August 2002 (8 months)

•Involved in Bio-Imaging medical systems development.
•FPGA (XILINX) design in VHDL to control digital image sensors IBIS4 CMOS technology
•Using different simulation and synthesis tools for FPGA/CPLD design
•Digital circuits development and schematics capture using OrCAD.
Electronics R & D Engineer

HBTech Ltd

(Medical Devices industry)

August 2000 — January 2002 (1 year 6 months)

HB Tech Ltd. specializes in the R&D of computer integrated medical systems. Deliver high quality HW & SW solutions and support for Engineering Development teams.

Working as a subcontractor in companies such as: GE Healthcare - Elgems/Elscint, Marconi Medical Systems, Biosense, GE Ultra Sound, Orisol, Odin Medical Systems, Elbit Systems, etc.

• Board design for wide range of medical systems
•Working with Altera PLD’s and programming in AHDL
•Embedded Software/Firmware development for Microcontrollers such as PIC, 8051, 68K
•Circuit design using OrCAD.
•Created production project packages and documents in compliance with customers' standards.

Alex Zaretsky’s Education

Northumbria University

BEng(Hons) , Electronics & Microelectronics Engineering , 2002 — 2004

Northumbria University at Newcastle upon Tyne UK

Activities and Societies:

Member of the International Student Society
Hochschule Mittweida (FH)

Cert , Optoelectronics & Fibre Optics , 2003 — 2003

University of Applied Sciences Mittweida, Germany
Technion-Machon Technologi Le' Israel

HND , Electronics , 1998 — 2000

Technion- Institute of Technology Haifa, Israel