
Solutions Marketing at NEC Electronics 10K+ LION azlinkedin@gmail.com
Milton Keynes, United Kingdom

Solutions Marketing at NEC Electronics 10K+ LION azlinkedin@gmail.com
Milton Keynes, United Kingdom
My articles:
Embedded Control Europe:
Are you ready for the low-power market trend?
http://www.embedded-control-europe.com/c_ece_knowhow/289/eceoctp38.pdf
Elektronik Informationen:
Techniques to reduce power consumption in MCU:
http://www.elektronikinformationen.de/fileadmin/eli/_aktuelleausgabe/2008_11_NEC.pdf
ElektronikPraxis: Innovations in lighting:
http://www.elektronikpraxis.vogel.de/themen/hardwareentwicklung/mikrocontrollerprozessoren/articles/170944/
Elektronik Industrie p.58: Dimming Fluorescent lamps
http://imperia.mi-verlag.de/imperia/md/content/ai/ae/fachartikel/ei/2009/03/ei09_03_gesamt_001.pdf
Elektronik Journal Pages 38-40:
Low Power Consumption market trend:
http://imperia.mi-verlag.de/imperia/md/content/ai/ae/fachartikel/ejl/2008/11/ejl08_11_gesamt_001.pdf
Last Page: Lighting Ballast ASSP:
http://www.eu.necel.com/news/000_newsletter/documents/systematic_41.pdf
Last Page: Multi-channel high current LED driver MCU:
http://www.eu.necel.com/news/000_newsletter/documents/systematic_42.pdf
Page 4: Driving High Power LEDs :
http://www.eu.necel.com/news/000_newsletter/documents/systematic_43.pdf
Page 7: Low Power, High Performance MCU:
http://www.eu.necel.com/news/000_newsletter/documents/systematic_38.pdf
Page 2-3: Low cost solution for driving HB-LEDs
Page 3-4: Implementing lighting communications
http://www.eu.necel.com/news/000_newsletter/documents/systematic_44.pdf
Page 3: Voice Synthesis
Page 5: Low Power demonstration
Page 6 and 7 : USB connectivity
http://www.eu.necel.com/news/000_newsletter/documents/systematic_39.pdf
Pages 4,5 : USB Protocol:
http://www.eu.necel.com/news/000_newsletter/documents/systematic_40.pdf
Selezione di elettronica - Italian electronics magazine
Managing Low Power modes in MCU:
Issue: November 2008
Embedded Systems
Lighting systems (LED, Fluorescent)
Lighting market
Microcontrollers
System on Chip (SoC)
Communication protocols: USB, CAN, DALI, DMX512
Home Automation and Building Management
High Power High Brightness LEDs for general lighting
Fluorescent Ballast control and dimming
Lighting regulations
Trilingual: English, Russian, Hebrew
Professional experience in translation services
(Public Company; 6723.T; Semiconductors industry)
September 2007 — Present (2 years 3 months)
NEC Microcontrollers Marketing and Applications.
Product management and promotion in Europe
Product sales analysis
Competition SWOT analyss
Key strategic accounts management
Product Roadmap proposal
Writing technical and marketing articles and press releases
Provide training to FAEs and sales force
New markets research and business development
Focus on applications requiring ultra-low power consumption microcontrollers as well as responsible for application specific MCUs for Building Management Industry and Home Automation, in particular in the following key applications:
- Fluorescent lighting ballast and dimming control
- Driving HB-LEDs for general lighting
- Fire and Security:
(Computer Hardware industry)
May 2007 — August 2007 (4 months)
(IPMI) Intelligent Platform Management Interface multilayered protocol stack development and maintain for the latest technology: AdvancedMC™ (Advanced Mezzanine Card) with compliance to the following PICMG® 3.0 Architectures: ATCA™ (Advanced Telecommunication Computing Architecture), µTCA™
Using 8051 core Microcontroller and Keil(µVision3) C Compiler.
(Public Company; 11-50 employees; Electrical/Electronic Manufacturing industry)
September 2005 — May 2007 (1 year 9 months)
Laser control systems development
Real Time Embedded Software development in ‘C’ and Assembly
USB composite device driver development and vendor specific protocol definition and implementation.
Embedded Network development using CAN Bus
Time-critical software design and existing code optimizing
to get the maximum data processing speed.
Developing low level device drivers, bootloaders,PID controllers,etc
Developing Embedded Software in C for 32 bit ColdFire(Freescale) SoC (System on Chip) using CodeWarrior /WinIDEA , running in the ARC MQX RTOS Multitasking environment
Chip design targeting Altera CPLD MAX II,
Firmware development in VHDL using Quartus II
Simulation and timing analysis using ModelSim
Using PROTEUS to capture Schematics and PCB layout
(Medical Devices industry)
August 2004 — July 2005 (1 year )
Zimed was part of Zi-Medical
•Involved in Real Time Embedded Systems Development for innovative medical devices
•Embedded Software/Firmware Development in ‘C’ and Assembly for PIC microcontrollers
Software structured design, Real Time programming and PC Interfacing
USB protocol stack implementation and USB Mass Storage Device driver development from scratch Hardware and Software
Medical safety-critical software design
Schematics capture using PROTEL DXP tool, Components engineering
(Privately Held; 501-1000 employees; Telecommunications industry)
April 2004 — August 2004 (5 months)
Buisness to Buisness Sales of telecommunication services.
Product presentations and customer relationship establishment
(Privately Held; 501-1000 employees; Telecommunications industry)
July 2003 — April 2004 (10 months)
Network marketing
B2B and domestic direct sales of Carrier pre-selection telecommunication services
(Partnership; 11-50 employees; Medical Devices industry)
January 2002 — August 2002 (8 months)
•Involved in Bio-Imaging medical systems development.
•FPGA (XILINX) design in VHDL to control digital image sensors IBIS4 CMOS technology
•Using different simulation and synthesis tools for FPGA/CPLD design
•Digital circuits development and schematics capture using OrCAD.
(Medical Devices industry)
August 2000 — January 2002 (1 year 6 months)
HB Tech Ltd. specializes in the R&D of computer integrated medical systems. Deliver high quality HW & SW solutions and support for Engineering Development teams.
Working as a subcontractor in companies such as: GE Healthcare - Elgems/Elscint, Marconi Medical Systems, Biosense, GE Ultra Sound, Orisol, Odin Medical Systems, Elbit Systems, etc.
• Board design for wide range of medical systems
•Working with Altera PLD’s and programming in AHDL
•Embedded Software/Firmware development for Microcontrollers such as PIC, 8051, 68K
•Circuit design using OrCAD.
•Created production project packages and documents in compliance with customers' standards.
BEng(Hons) , Electronics & Microelectronics Engineering , 2002 — 2004
Northumbria University at Newcastle upon Tyne UK
Cert , Optoelectronics & Fibre Optics , 2003 — 2003
University of Applied Sciences Mittweida, Germany
HND , Electronics , 1998 — 2000
Technion- Institute of Technology Haifa, Israel
Microcontrollers, Marketing, Business Development, History, castles and fortresses
IET, IEE, USB-IF
Toastmasters,
LION,
BlueChipExpert, TopLinked, IEEE,
http://www.odnoklassniki.ru/user/294704031