Director of Marketing at Shaker Auto Group
Greater Boston Area
- Current
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- Director of Marketing at Shaker Auto Group
- Past
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- Marketing Strategy Consultant at Shaker Auto Group
- Marketing Analytics&Business Analyst Intern at Microsoft
- Project Manager (marketing research project) at Mazda North American Operations
- Project Lead (business development project) at Free-Fi Networks
- Technology Specialist at Bentley College
- Customer Service Representative Intern at Microsoft
- Education
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- Bentley College - Elkin B. McCallum Graduate School of Business
- Connections
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23
connections
- Industry
- Automotive
- Websites
Alex Sun’s Summary
marketing analyst at Microsoft
marketing research project manager for Mazda USA
marketing research project lead for Free-Fi Networks
marketing consultant for Shaker Auto Group
director of marketing for Shaker Auto Group
Goal: VP of Marketing
Alex Sun’s Specialties:
Internet Marketing
Search Engine Optimization
Pre-owned Inventory Management
Email Campaign
Branding
Alex Sun’s Experience
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Director of Marketing
Shaker Auto Group
(Automotive industry)
October 2008 — Present (10 months)
I am in charge of:
SEO
SEM
Website Optimization
Internet Marketing
Branding
Email Marketing
Vendor Management
Credit Union -
Marketing Strategy Consultant
Shaker Auto Group
(Automotive industry)
August 2008 — September 2008 (2 months)
Chosen as a marketing strategy consultant for this dealer group because of excellent performance on a marketing research project for Mazda North America Corporation.
• Assessed and improved current Search Engine Optimization and pay-per-click internet marketing strategy.
• Conducted customer motivation research and competitor analysis to drive business bottom line, results have impact on sales model and marketing communication plan.
• Designed survey to address business problems, analyzed survey results (with 250 respondents) and made recommendations to management team.
• Optimized dealer websites, helped CEO to select vendor for new CRM and OLAP system.
• Worked directly with General Managers, sales managers, customer service representatives. -
Marketing Analytics&Business Analyst Intern
Microsoft
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
May 2008 — August 2008 (4 months)
Chosen as the first ever Microsoft intern from Bentley College, in charge of doubling the performance of IMAGINE CUP 2009, the world’s largest student software competition.
• Worked directly with field managers, program managers and senior managers on Microsoft’s Academic Evangelism Team to drive their KPI.
•Conducted marketing research on metrics and methodologies for locating and engaging student influencers in student technology purchases.
•Conducted secondary research, interviews, surveys, conjoint analysis and business modeling on student motivations to participate in Microsoft’s Imagine Cup worldwide software competition. Created a marketing plan and communication material to support marketing research findings.
• Presented to the US ADE director and the entire US ADE team.
• Result has a direct impact on shaping the US imagine cup (1 million dollar effort) and are also having a direct effect on the worldwide imagine Cup effort (12 million dollar effort). -
Project Manager (marketing research project)
Mazda North American Operations
(Public Company; 1001-5000 employees; Automotive industry)
November 2007 — May 2008 (7 months)
Led an MBA team working with Mazda USA, DONER Advertising, and the Mazda Dealership Networks on the US launch plan for the redesigned 2009 Mazda 6.
•Conducted customer loyalty research and competitor conquest research to determine target consumers by analyzing 1,500+ customer reviews from Edmunds.com and multiple websites.
•Created a market research design for email and postcard surveys. Created focus group script and screen, moderated sessions, analyzed results, and made recommendations to MAZDA marketing management.
•Designed multi-variable regression prediction model including both qualitative and quantitative data for competitor analysis to determine conquest priorities.
•Presented to the VP of marketing of Mazda USA, CEO of DONER Advertising and CEO of Mazda dealership.
•Results: Mazda USA is using the results of this research to helping their Mazda 6 launch campaign. -
Project Lead (business development project)
Free-Fi Networks
(Internet industry)
September 2007 — April 2008 (8 months)
Lead an MBA team to develop a Business Growth Strategy for Free-Fi Networks, a start-up free wireless service provider entering the higher education market.
• Developed a marketing plan for Alpha and Beta tests of free campus-wide wireless network service.
• Conducted and analyzed primary research (focus groups, web based surveys and interviews) for Proof of Concept launch.
• Selected Roxbury Community College as the beta test site for Free-Fi Networks launch.
• Developed a pre-launch marketing and launch plan.
• Successfully launched Free-Fi networks new offering at Roxbury Community College
• Presented the Free-Fi Networks project to Bentley College’s Board of Trustees. -
Technology Specialist
Bentley College
(Computer Software industry)
2007 — 2008 (1 year)
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Customer Service Representative Intern
Microsoft
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
July 2005 — December 2005 (6 months)
Received ‘Outstanding Intern’ award out of 40 candidates, offered team trainer position after six months.
• Increased Customer Satisfaction from 75% to 87% in 2 months by consistently providing outstanding performance.
• Optimized Microsoft partner hotline customer service process by creating and updating customer preference list.
• Translated and designed the department’s Chinese version website, managed and created an organic team knowledge database structure.
Alex Sun’s Education
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Bentley College - Elkin B. McCallum Graduate School of Business
Master , Marketing Analytics , 2007 — 2008
Additional Information
Alex Sun’s Websites:
Alex Sun’s Groups:
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Automotive Digital Marketing -
Boston Marketing Group
Alex Sun’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- reference requests
- getting back in touch
