Alessandro (Alex) Ruffell

Public Company; 5001-10,000 employees; NATI; Electrical/Electronic Manufacturing industry

January 2003 – April 2010 (7 years 4 months)

As a Regional Group Leader, I am responsible for a variety of duties including sales, coaching, training, and organizing activities for my team members. I ensure the team keeps operating as a well oiled machine under the direction of the regional supervisor.

On top of my RGL duties, I am also a Technical Sales Representative Specialist responsible for a number of customer accounts. I help these accounts succeed in their business by matching their needs with our solutions, and by providing or aiding in providing any possible support they may require.

Sales Awards earned in my ~15 years at National Instruments:

Circle of Excellence - Participants in the Circle of Excellence program earn each level of recognition by meeting or exceeding their quota goals for two consecutive quarters (6 months). Participants who excel in meeting their quota for a total of 5 years reach the top tier of the program.

Circle of Excellence Gold I (2 qtrs)
Circle of Excellence Gold II (1 yr)
Circle of Excellence Saphire I (6 qtrs)
Circle of Excellence Saphire II (2 yrs)
Circle of Excellence Ruby I (10 qtrs)
Circle of Excellence Ruby II (3 yrs)
Circle of Excellence Emerald I (14 qtrs)
Circle of Excellence Emerald II (4 yrs)
Circle of Excellence Diamond I (18 qtrs)
Circle of Excellence Diamond II (5 yrs)

President's Club - Once participants of the Circle of Excellence have been awarded the top tier honor, they can aspire to join the President's Club. Each level of this club requires exceeding the year's quota goals by 20%.

President's Club - 1200 (1 yr)
President's Club - 1400 (2 yrs)
President's Club - 1600 (3 yrs)
President's Club - 1800 (4 yrs)

The above awards are equivalent to at least 9 straight years of meeting or exceeding quota goals.

Privately Held; 201-500 employees; Internet industry

January 2009 – March 2010 (1 year 3 months)

Responsibilities:

- Website translation into Italian - http://it.indeed.com
- Answering Internet-based inquiries from Italian users & clients.
- Addressing regional localization issues within the Italian market.
- Assuring data quality for the Italian site.
- Sourcing and analyzing online research material.
- Providing some statistical support for marketing and sales efforts.
- Influencing website features to address Italian market.

Public Company; 5001-10,000 employees; NATI; Electrical/Electronic Manufacturing industry

January 2001 – January 2003 (2 years 1 month)

In January 2001 I was granted my request for a transfer to the National Instruments headquarters in Austin, TX. I was at a point in my life where I wanted "big change" and to grow my experience by stepping out of my comfort zone.

After a period of working on several sales related projects I was asked to join the Canadian Sales Region and given the goal to become the region's "go-to" person required to be promoted to the next level.

An explanation of the Technical Sales Representative is available in the section below.

Awards earned during this period are listed all together above.

Public Company; 5001-10,000 employees; NATI; Electrical/Electronic Manufacturing industry

June 1995 – December 2000 (5 years 7 months)

National Instruments Italy SRL is the Italian subsidiary of National Instruments Corp with offices in both Milan and Rome. I worked in the Rome office and was assigned a large geographical area to serve as an Inside Sales Representative (now known as a Technical Sales Representative). Being a very small office with about 5 employees, I had to take care of many tasks outside my normal job description. I learnt a lot from this experience and it has proven valuable in many situations that followed.

Technical Sales Representatives are essentially consultants who match customer needs and applications to solutions based on National Instruments technology. As a TSR I enjoyed learning about the incredible applications that my customers were turning into reality using systems I recommended. Their success was my drive and satisfaction... and still is to this day.

Awards earned during this period are listed all together above.