Director Strategic Partnerships at Yahoo!
Madrid Area, Spain
- Current
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- Director Strategic Partnerships at Yahoo!
- Past
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- Head Mobile Internet at Vodafone Spain
- Senior Marketing Manager Messaging, Data & IP Services at Vodafone Spain
- Senior Manager Content Services at Vodafone Corporate
- Programme Manager at Vodafone Global Products & Services
- Product Manager Wireless Internet at Vodafone Spain
- Consultant at Alcatel
- Software Developer at Alcatel
- Researcher at Institute of Renewable Energies
- Education
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- Global Leadership Programme - Various Business Schools.: IMD, Insead, Henley, Oxford Group
- Henley Management College
- Universidad de Málaga
- Recommended
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7 people have recommended Alejandro - Connections
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476
connections
- Industry
- Telecommunications
- Websites
Alejandro Romero’s Summary
Currently working as Director of Partnerships for Yahoo! after +12 years in the Media and Telecommunications industries. Broad experience and thorough understanding of all aspects of Telecommunications, Internet & Media Businesses, including advertising, consultancy, innovation, technology, product development, and programme management.
Wide international experience: North and South America, Europe, Africa and Asia. Fluent in English and Spanish, good command of German and French.
Proven results in providing value-add to end customers, advertisers and organizations creating compelling value propositions.
Skilled to lead strategic discussions with senior management and key players in the value chain. Strong organizational skills, superior ability to operate under pressure in a changing environment. Very good understanding of cultural differences and a natural ability to create a trust atmosphere and inspire others.
Excellent and solid industry network across Europe, Asia (Japan), North and South America.
Alejandro Romero’s Specialties:
Business Management
Marketing
Product Development
Innovation
Consulting
Project Management
Business Development
Technology
Alejandro Romero’s Experience
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Director Strategic Partnerships
Yahoo!
(Public Company; YHOO; Internet industry)
December 2007 — Present (1 year 8 months)
• Madrid (Spain) - London (UK) Yahoo Connected Life Division
• Lead Yahoo!’s strategy to increase its distribution and broaden its consumer reach as well as achieving its business objectives in the EMEA region by taking Yahoo!’s Web products and services beyond the PC browser, with a specific focus on mobile and TV.
• Develop and mature relationships with major brands and advertisers, mobile operators, broadband operators, and device manufacturers across the EMEA region (Spain, France & Portugal).
• Lead Yahoo!’s partnerships with key media agencies & brands, mobile operators, mobile content providers and mobile handset companies.
• Develop appropriate strategic partnership plans & joint marketing plans with key partners to drive awareness and take-up of services.
• Look after the distribution of Yahoo!’s products and services through other consumer electronic hardware, PC OEMs and the retail channel. -
Head Mobile Internet
Vodafone Spain
(Public Company; VOD; Telecommunications industry)
February 2007 — December 2007 (11 months)
• Madrid (Spain) - Consumer Business Unit - Vodafone Spain
• Management responsibility over the team leading the launch of Mobile Internet in Vodafone Spain including local negotiations and execution of global and local deals with Internet Players, service definition and go to market implementation.
• Portfolio of global partners managed: Yahoo, Microsoft, Myspace, Youtube, Ebay, and Google.
• Portfolio of local partners managed: All local Spanish banks, local dating and communities’ services.
• Portfolio of services managed include: Email, Instant Messaging and VoIP, e-commerce & mobile banking, communities (e.g. Chat, UGC), Online Services (WEB online content sales, online converge portal).
• The team hold the ARPU responsibility of these services and partners as well as lead the strategy definition and execution within Vodafone Spain -
Senior Marketing Manager Messaging, Data & IP Services
Vodafone Spain
(Public Company; 10,001 or more employees; VOD; Telecommunications industry)
February 2006 — February 2007 (1 year 1 month)
• Madrid (Spain) - Consumer Business Unit - Vodafone Spain
• Management responsibility over the team leading marketing and product development of Vodafone Spain Messaging, Data and IP Services
• Portfolio of services managed included: P2P SMS and MMS, Mobile ADSL Internet Access, Blackberry and Visto email solutions and other email based services, Instant Messaging, and services and applications for hand held devices (e.g. Palm).
• The team hold the ARPU responsibility of these services as well as leading the strategy definition and execution within Vodafone Spain -
Senior Manager Content Services
Vodafone Corporate
(Public Company; 10,001 or more employees; VOD; Telecommunications industry)
September 2004 — February 2006 (1 year 6 months)
• London (UK) - Vodafone Global Marketing - Vodafone Corporate Organisation
• As part of the Vodafone live! Global team, I managed the the team responsible for content services roadmap & strategy definition with a focus on downloadable content as applications and games, mobile security, on device services such as on device portals and third party certification and industry relationships management.
• The team also supported other hero services globally launched such as mobile TV and Music as part of Vodafone live! proposition.
• Responsability included product development and global delivery, Product life cycle management & coordination of best practice programmes across all Vodafone markets and Partner Networks (Europe, Africa, Asia and USA). -
Programme Manager
Vodafone Global Products & Services
(Public Company; 10,001 or more employees; VOD; Telecommunications industry)
February 2002 — September 2004 (2 years 8 months)
• Düsseldorf (Germany) - Vodafone Global Products and Services
• As part of the device and services team I programme managed several projects related with leveraging Vodafone's adquisition in Japan (J-Phone, now Softbank).
• The role included managing a virtual team, across functions: Legal, SCM, Technology, Brand, and Content and countries: Japan, and top 5 european markets
• Active participation in Senior Management’s Steering Committees (COO level) -
Product Manager Wireless Internet
Vodafone Spain
(Public Company; 10,001 or more employees; VOD.L; Telecommunications industry)
April 2000 — February 2002 (1 year 11 months)
• Madrid (Spain) - Vodafone Spain
• Creation and launch of the first spanish wireless portal for both consumer and business customers.
• Launch of the first “pay per use” wireless portal based services in Spain.
• Third party agreements with major spanish and international content providers suppoting portal launch and its evolution towards Vodafone live! -
Consultant
Alcatel
(Public Company; 5001-10,000 employees; ALA; Information Technology and Services industry)
April 1999 — April 2000 (1 year 1 month)
Madrid (Spain), Buenos Aires (Argentina), Bogotá (Colombia) - Alcatel Software and Services.
• Consultancy and technical support to mobile, cable and fixed carriers in Europe (Spain and Portugal) and South America (Argentina, Colombia, Brazil, Peru, and El Salvador).
• Evangelist of Alcatel Products & Services portfolio: Customer Care & Billing, Fraud, Voice Services, and Advanced Data Services. -
Software Developer
Alcatel
(Public Company; 5001-10,000 employees; ALA; Computer Software industry)
March 1998 — April 1999 (1 year 2 months)
• Madrid (Spain) - Alcatel Network Software Solutions
• Developer and analyst in C/C++ for Etisalat, Arabs Emirates Carrier -
Researcher
Institute of Renewable Energies
(Educational Institution; 1-10 employees; Renewables & Environment industry)
January 1997 — March 1998 (1 year 3 months)
• Malaga (Spain) - UMA University & Institute of Renewable Energies
• Design and set up of a simulation lab reproducing household usage of Solar Energy
• Develop a “black box” model based on “Fuzzy Logic” techniques aiming to provide insight on energy consumption optimisation.
Alejandro Romero’s Education
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Global Leadership Programme - Various Business Schools.: IMD, Insead, Henley, Oxford Group
MBA (See Below) , Economics, Leadership , 2005 — 2008
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Henley Management College
MBA , Business Administration, Economics , 2005 — 2007
MBA electives specialities: Innovation and Corporate Finance
- Activities and Societies:
- Member of the Henley Consortium Programme
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Universidad de Málaga
M.Sc. , Industrial Engineering , 1991 — 1997
M.Sc. Specialities: Electronic & Automation
Master Thesis: Fuzzy modelling of solar energy plants- Activities and Societies:
- Co-Founder of Local Non-Governmental Organisation: Overseas Engineers (ISF) - See http://www.ingenieriasinfronteras.org
Additional Information
Alejandro Romero’s Websites:
Alejandro Romero’s Interests:
Having fun with my family & friends. Reading literature. Playing Tennis, Jogging. Going to art exhibitions & museums. Digital photography. Travelling. Getting to know more about economics, innovation and how to foster entrepreneurial ideas.
Alejandro Romero’s Groups:
IMD Alumni, Mobile Marketing Association - Yahoo representative, Mobile Monday - Member of Peerawards Jury
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IMD Alumni, Faculty & Staff -
Vodafone Global Leadership Programme -
Henley Business School -
Vodafone Friend -
HispaMovil - Sobre móvil, en español
Alejandro Romero’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
