LinkedIn: Alex Nathanson

Current

Corporate Marketing Brand Manager at Rain Bird Corporation

Past

Principal at Nathanson Communications
Director of Marketing Communications at Lantronix
VP Strategic Consulting at Digital Facades/Rare Medium

Webmaster at Epson America, Inc.
Marketing Communications Manager/Webmaster at Softool Corporation

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Education

University of California, Santa Barbara

Recommended

5 people have recommended Alex

Connections

190 connections

Industry

Marketing and Advertising

Websites

Alex Nathanson’s Summary

A dynamic professional with over fifteen years of experience in all aspects of strategic marketing communications, brand development and Internet marketing. Brings a unique blend of design creativity, team leadership, technical understanding and practical hands-on experience from both corporate and agency perspectives. Exceptional ability to solve problems, communicate effectively, build consensus and translate technical information and business plans into powerful marketing programs that generate outstanding results.

Also bakes a wicked-good double chocolate brownie and brews up an outstanding pot of craft roasted French press coffee...

Alex Nathanson’s Specialties:

Web development, usability and interface design, public relations, copywriting, public speaking, presentation development, CPC advertising, graphic design & layout, positioning, brand evangelism.

Alex Nathanson’s Experience

Corporate Marketing Brand Manager

Rain Bird Corporation

(Privately Held; Building Materials industry)

May 2002 — Present (6 years 1 month)

Leading global manufacturer of irrigation equipment for landscapes, agriculture and golf courses.
Principal

Nathanson Communications

(Internet industry)

July 2000 — May 2002 (1 year 11 months)

Consulting firm focused on strategic web design, virtual press tours and webinar technologies.
Director of Marketing Communications

Lantronix

(Public Company; LTRX; Computer Networking industry)

February 1999 — July 2000 (1 year 6 months)

Manufacturer of network-enabling hardware for medical, security, manufacturing and IT applications.
VP Strategic Consulting

Digital Facades/Rare Medium

(Privately Held; 11-50 employees; RARE; Internet industry)

April 1998 — February 1999 (11 months)

Interactive media agency; clients included Epson America, Nestle, TiVO.
Webmaster

Epson America, Inc.

(Public Company; Building Materials industry)

1995 — 1998 (3 years)

Global color ink jet printer and computer peripheral manufacturer.
Marketing Communications Manager/Webmaster

Softool Corporation

(Privately Held; Computer Software industry)

1994 — 1995 (1 year)

Trade shows, public relations and website development for a version control & change/configuration management software company in Santa Barbara, Calif.

Alex Nathanson’s Education

University of California, Santa Barbara

1990 — 1992

Additional Information

Alex Nathanson’s Websites:

Alex Nathanson’s Interests:

Public speaking, web design, usability, branding, strategic positioning, writing, interactive media, Dreamweaver, InDesign, Illustrator, Photoshop, Fireworks, PowerPoint, baking, chocolate, barbecue, French Press coffee

Alex Nathanson’s Groups:

Rancho Speech Masters: Toastmasters International Club 9113, past President, past VP PR, past VP Education.

Cub Scouts Pack 727, Rancho Santa Margarita, CA, current webmaster and parent volunteer

Brisa Ladera Homeowners Association, former Board of Directors member, treasurer, OCEAN, ssendaM