Alex Nathanson

Alex Nathanson

Corporate Marketing Brand Manager at Rain Bird Corporation

Greater Los Angeles Area

Current
Past
  • Principal at Nathanson Communications
  • Director of Marketing Communications at Lantronix
  • VP Strategic Consulting at Digital Facades/Rare Medium
  • Webmaster at Epson America, Inc.
  • Marketing Communications Manager/Webmaster at Softool Corporation
Education
  • University of California, Santa Barbara
Connections
270 connections
Industry
Marketing and Advertising
Websites

Alex Nathanson’s Summary

A dynamic professional with over fifteen years of experience in all aspects of strategic marketing communications, brand development and Internet marketing. Brings a unique blend of design creativity, team leadership, technical understanding and practical hands-on experience from both corporate and agency perspectives. Exceptional ability to solve problems, communicate effectively, build consensus and translate technical information and business plans into powerful marketing programs that generate outstanding results.

Also bakes a wicked-good double chocolate brownie and brews up an outstanding pot of craft roasted French press coffee...

Alex Nathanson’s Specialties:

Web development, usability and interface design, public relations, copywriting, public speaking, presentation development, CPC advertising, graphic design & layout, positioning, brand evangelism.


Alex Nathanson’s Experience

  • Corporate Marketing Brand Manager

    Rain Bird Corporation

    (Privately Held; Building Materials industry)

    May 2002Present (7 years 3 months)

    Leading global manufacturer of irrigation equipment for landscapes, agriculture and golf courses.

  • Principal

    Nathanson Communications

    (Internet industry)

    July 2000May 2002 (1 year 11 months)

    Consulting firm focused on strategic web design, virtual press tours and webinar technologies.

  • Director of Marketing Communications

    Lantronix

    (Public Company; LTRX; Computer Networking industry)

    February 1999July 2000 (1 year 6 months)

    Manufacturer of network-enabling hardware for medical, security, manufacturing and IT applications.

  • VP Strategic Consulting

    Digital Facades/Rare Medium

    (Privately Held; 11-50 employees; RARE; Internet industry)

    April 1998February 1999 (11 months)

    Interactive media agency; clients included Epson America, Nestle, TiVO.

  • Webmaster

    Epson America, Inc.

    (Public Company; Building Materials industry)

    19951998 (3 years)

    Global color ink jet printer and computer peripheral manufacturer.

  • Marketing Communications Manager/Webmaster

    Softool Corporation

    (Privately Held; Computer Software industry)

    19941995 (1 year)

    Trade shows, public relations and website development for a version control & change/configuration management software company in Santa Barbara, Calif.


Alex Nathanson’s Education

  • University of California, Santa Barbara

    19901992


Additional Information

Alex Nathanson’s Websites:

Alex Nathanson’s Interests:

Public speaking, web design, usability, branding, strategic positioning, writing, interactive media, Dreamweaver, InDesign, Illustrator, Photoshop, Fireworks, PowerPoint, baking, chocolate, barbecue, French Press coffee


Alex Nathanson’s Contact Settings

Interested In:

  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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