Alex Leo

Alex Leo

Editor-at-Large, Newsweek

Location
Greater New York City Area
Industry
Online Media

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Alex Leo's Overview

Past
Education
Connections

500+ connections

Websites

Alex Leo's Summary

I am a digital native, passionate about product, content strategy, user experience and business development. I've helped companies create products, editorial strategies, and sales plans across platforms and have supported all other stakeholders in the process.

I was named one of Forbes 30 Under 30 in Media in 2012 and chosen by NBC New York as one of the top 20 people to follow on Twitter. I am on the board of advisors to Internet Week New York, have spoken at and mentored students at Columbia’s publishing course for the past decade and am a regular contributor to PBS's MediaShift.

I have strong leadership capabilities and have built and managed teams across times zones at several organizations.

More here: http://alexleo.tumblr.com/post/22508523556/interviews-mentions-clips

Alex Leo's Experience

Director of Product, IBT & Newsweek

Newsweek

Public Company; 201-500 employees; WPO; Publishing industry

20132014 (1 year) New York

- Headed up product, user experience and customer service for a dozen brands
- Relaunched Newsweek.com with new CMS, front-end responsive design, and dozens of new features
- Found, vetted, and managed vendors
- Worked on creating unified platform for company that increased editorial collaboration and efficiency
- Worked on relaunching several sites with a strong focus on UX, mobile, and sales

Head of Product, Reuters.com

Thomson Reuters

Public Company; 10,001+ employees; TRI; Information Technology and Services industry

20122013 (1 year)

• Worked on overhauling consumer-facing web products across platforms and editions by ideating, documenting and prioritizing requirements with all stakeholders
• Formed and managed vendor relationships and partnerships with Twitter, SailThru,
Google, ScribbleLive and many more
• Oversaw web product managers based in New York and London
• Worked with teams in emerging markets to ensure growth for not only our consumer
offerings but Thomson Reuters full suite of professional offerings
• Did user testing and gathered user feedback through various channels to understand the needs of our consumers
• Worked closely with the design team to define the user experience and plan for any and all contingencies
• Worked with development to implement features and improve the performance of the platform

Director of News Product, Reuters Digital

Thomson Reuters

Public Company; 10,001+ employees; TRI; Information Technology and Services industry

20112012 (1 year)

• Worked with several editorial teams to create new products around Elections 2012, Davos 2012, and Reuters TV
• Overhauled Reuters social strategy for the business professional with Social Pulse
• Worked with sales and marketing to create products and features to increase revenue

Senior Editor

The Huffington Post

Public Company; 201-500 employees; Online Media industry

20092011 (2 years)

• Headed editorial business development: Identified, evaluated and managed all site-wide content and traffic partnerships
• Headed editorial product: Worked with tech team to develop the product, create new tools, recognize and fix bugs, and explain enhancements to the editors
• Oversaw our Impact and Comedy sections
• Trained all editorial producers in our proprietary CMS, served as buffer between teams to answer any questions before escalating and wrote editorial tech manual
• Oversaw special projects, including our annual Game Changers initiative; our political feature, Fundrace; our spotlight series and more
• Oversaw big-picture changes to our site, including video strategy and social strategy
• Editorial sales liaison: Worked with sales team to promote editorial features, create packages and maintain firm boundaries to ensure editorial integrity
• Created and built HuffPost Comedy from the ground up into one of the site’s three most popular sections, garnering over 80 million PVs a month
• Produced all of the content for the channel single-handedly
• Created widespread partnerships for the comedy section that increased UVs and audience base

Internet industry

20072009 (2 years)

• Ran the site’s group blog that had over 200 regular contributors
• Recruited bloggers and edited, designed, and posted their content
• Marketed and publicized 23/6 content by sending appropriate pieces to larger sites, organizing link swaps, producing 23/6 comedy shows in New York and at the DNC
• Wrote for the news side of the side of the site

Associate Producer

ABC News

Public Company; 1001-5000 employees; DIS; Broadcast Media industry

20052007 (2 years)

• Booked guests for both ABC News (network) and ABC Digital
• Produced news segments for ABC News Now, ABCNews.com and iTunes
• Wrote features for ABCNews.com (clips available upon request)

Alex Leo's Skills & Expertise

  1. Content Strategy
  2. Social Networking
  3. Blogging
  4. Digital Strategy
  5. Editorial
  6. Product Management
  7. Editing
  8. Social Media
  9. User Experience
  10. Product Development
  11. Digital Media
  12. Publishing
  13. Magazines
  14. Content Management
  15. New Media
  16. Analytics
  17. CMS
  18. Strategy
  19. Journalism
  20. Television
  21. Content Development
  22. Marketing
  23. Information Architecture
  24. Marketing Strategy
  25. SEO
  26. Digital Marketing
  27. Online Publishing
  28. Web Content
  29. Web Analytics
  30. Web Products
  31. Copywriting
  32. Product Marketing
  33. Mobile Product Development
  34. Production Managment

View All (34) Skills View Fewer Skills

Alex Leo's Education

Wesleyan University

BA, English

20002004

Trinity School

19962000

Grace Church

19861996

Alex Leo's Additional Information

Contact Alex for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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