Director at Allen Hall Advertising
Eugene, Oregon Area
- Current
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- Director at Allen Hall Advertising
- Past
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- New Business Intern at Bartle Bogle Hegarty
- Student Brand Manager at Red Bull North America
- Brand Manager / Account Director at Allen Hall Advertising
- Client Relations Intern at Ziba Design
- President at American Marketing Association, University of Oregon Collegiate Chapter
- Mac Specialist at Apple, Inc.
- Education
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- University of Oregon - Charles H. Lundquist College of Business
- Recommended
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5 people have recommended Alex - Connections
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145
connections
- Industry
- Marketing and Advertising
- Websites
Alex Kniess’s Summary
This fall marked the beginning of my last year at the University of Oregon as I reach the end of my path to graduate from the Lundquist College of Business with a degree in Business Administration. I am focusing my education on marketing, advertising, and entrepreneurship.
My experiences have allowed me to apply my skills in a vast array of situations. As a result, I have gleaned valuable insights into event marketing, design, advertising, new ventures, sustainability, and project management.
Upon graduation, I hope to continue to work with entrepreneurial-minded people in an innovative creative consultancy.
Alex Kniess’s Specialties:
brand management, consumer electronics, event marketing
Alex Kniess’s Experience
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Director
Allen Hall Advertising
(Marketing and Advertising industry)
June 2008 — Present (1 year 2 months)
As a director of our student-run advertising agency, I am spearheading the complete repurposing of our agency. The result is an open-source model that will position us as thought-leaders in our micro-industry of other student-run agencies. We have four accounts with billings exceeding $45,000. It’s a breeding ground for creation, experimentation, and sometimes even failure.
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New Business Intern
Bartle Bogle Hegarty
(Privately Held; Marketing and Advertising industry)
June 2008 — August 2008 (3 months)
The luck of timing meant that my internship aligned exactly with a pitch for new business. They say that pitches bring out the best and worst in agencies. Well, I now know that it’s true. But pitches are also the fastest way to learn about every department in a truly collaborative environment. We lost the pitch, but with failure came humble learnings.
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Student Brand Manager
Red Bull North America
(Privately Held; 1001-5000 employees; Food & Beverages industry)
August 2006 — July 2008 (2 years)
I developed a marketing plan that focused my efforts on connecting specific brand traits with targeted audiences. My challenge everyday was to bring the Red Bull brand to life - be it through an egg-drop competition with a Red Bull twist, or 4,000 people campus rail jams.
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Brand Manager / Account Director
Allen Hall Advertising
(Marketing and Advertising industry)
August 2007 — June 2008 (11 months)
When I started, the New Venture Championship was the premier international business plan competition. But it had no identity, and the client relationship was fractured. Leading a team of 6 and managing a budget of $32,000, we created an informed and integrated marketing communications plan that brought NVC to life.
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Client Relations Intern
Ziba Design
(Privately Held; 51-200 employees; Design industry)
June 2007 — September 2007 (4 months)
The real meat of the experience was learning how product development and design philosophy drive brands. I also did your typical intern tasks: created industry and competitor reports, took meeting notes, performed image searches, and compiled trend databases. Each week I compiled a CE industry trend brief for current and potential clients.
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President
American Marketing Association, University of Oregon Collegiate Chapter
(Marketing and Advertising industry)
June 2006 — June 2007 (1 year 1 month)
I learned fast that the reason students were in the AMA was to gain experience. We needed to meet these needs. Two national awards later, the business school’s first experiential marketing group was born.
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Mac Specialist
Apple, Inc.
(Public Company; 10,001 or more employees; AAPL; Computer Hardware industry)
June 2006 — September 2006 (4 months)
Although my position within Apple, Inc. was entry-level, it was my rank within the company that made the experience with branding and personal selling so remarkable. Before I was even allowed on the floor I had to complete an extensive brand training course that took two full 20 hour weeks to complete. At the end of it I was an Apple evangelist capable of connecting the brand in relevant ways to consumers.
Alex Kniess’s Education
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University of Oregon - Charles H. Lundquist College of Business
BS , Marketing, Entrepreneurship, Communications , 2005 — 2009
Charles H. Lundquist College of Business Honors Program class of 2008
- Activities and Societies:
- American Marketing Association, Allen Hall Advertising, Dean's Undergraduate Student Advisory Council, Sigma Chi Fraternity, Lundquist Center for Entrepreneurship's Student Advisory Board
Additional Information
Alex Kniess’s Websites:
Alex Kniess’s Interests:
Technology, Gadgets, Snowboarding, Wakeboarding, Camping, Backpacking, Motorsports, Photography
Alex Kniess’s Groups:
American Marketing Association, Allen Hall Advertising, Dean's Undergraduate Student Advisory Council, Lundquist Center for Entrepreneurship's Student Advisory Board, Sigma Chi Fraternity, Honors Business Program
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University of Oregon - LCB Honors Program -
University of Oregon
Alex Kniess’s Honors:
• Bedbury Scholar, 2009
• Harry Reingold Scholarship, 2008-2009
• Dean’s Scholarship, 2005, 2006, 2007, 2008, 2009
• Most Valuable Person for Brand Management, Allen Hall Advertising, 2008
• Who's Who among Students in American Universities and Colleges, 2007-2008
• Centurion Award, 2007
• Most Valuable UO AMA Board Member, 2007
• Hugh B. Oliphant Scholarship, 2007
• General University Scholarship, 2005, 2006, 2007
• Highest Sophomore Grade Point Average in Greek Life, 2006
Alex Kniess’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
