
Web Producer at Forrester Research
Greater Boston Area

Web Producer at Forrester Research
Greater Boston Area
Alexis N. Karlin is a Web producer at Forrester Research, assisting with social media activities, Web site updates, and training colleagues how to use the company’s content management system. She earned her Bachelor of Science at Bentley University, majoring in information design and corporate communications. This has given her a better understanding of how to use the Web for marketing purposes.
HTML, JavaScript, CSS, Macromedia Products, Home Site, PerForce, Microsoft Word, Excel, Power Point, Access, FrontPage, Publisher, Vingette, CEUI, and Interwoven.
(Public Company; 501-1000 employees; FORR; Research industry)
September 2007 — Present (1 year 11 months)
- Analyze key performance metrics, including traffic, visitor loyalty, registration, ecommerce, and search patterns for internal and competitor websites.
- Improve company's brand awareness through social networking sites and other alternative marketing techniques.
- Assist Research Assistants with updating Role Home pages with text updates, image updates, and link changes.
(Public Company; Health, Wellness and Fitness industry)
June 2006 — August 2007 (1 year 3 months)
Use HTML and other web development tools, to maintain and update the following sites: http://nano.cancer.gov and http://cabig.cancer.gov.
Help implement and manage day-to-day incoming content targeted at the client sites.
Consult on different approaches to change the design of new or old sites.
Use CMS tools to upload client sites: http://www.personalizedmedicinecoalition.org
(Public Company; Health, Wellness and Fitness industry)
2005 — 2006 (1 year)
Use HTML and other web development tools, to maintain and update the following sites: PartnerNetwork, FieldSupport, and PN Micro Sites. Upload pages using PerForce.
Help develop and manage day-to-day incoming content targeted at the field, partner and/or customer audiences.
Consult on different approaches to change the design of new or old sites.
Attend WebEx conferences to discuss changes needed to the different partner sites
(Privately Held; 11-50 employees; Real Estate industry)
September 2005 — December 2005 (4 months)
* Use HTML and Dream Weaver to maintain and update web site.
* Maintain database of customers and realtors.
* Manage schedules, book appointments and answer telephones for the realtors.
* Maintain and organize the office on a daily basis: http://www.fsrb.us/
(Privately Held; 51-200 employees; Information Technology and Services industry)
November 2004 — November 2005 (1 year 1 month)
Answer telephones, take messages, and educate customers on available services.
Update and maintain ACT database of new and existing customers.
Conduct market research with Microsoft Access to show the correlation between increasing in different parts of the United States.
File new contracts every day and make sure they file cabinets are in order on a weekly basis.
IDCC , Computer Science , 2002 — 2006
High School Degree , Every subject , 1996 — 2002
Gamma Phi Beta, sailing, new technology, web development, HTML, CSS, JavaScript, Social Media, Social Networking, movies, theater, singing
Gamma Phi Beta, Boston Young Professionals
Forrester Multiplicative Collaboration Award - 4th Quarter 2008
Forrester Multiplicative Collaboration Award - 1st Quarter 2008
Forrester Multiplicative Collaboration Award - 4th Quarter 2007