Alex Horstmann

Alex Horstmann

User Experience Manager at Channel 4

London, United Kingdom

Current
Past
  • Senior User Experience Architect at Tideway Systems Ltd
  • Senior Web Designer/User Interface Engineer at DeCare Systems Ireland
  • Internet Manager at Premier Recruitment Ltd.
  • IT & Internet Manager at Corks 96FM
  • IT Coordinator and Office Manager at Accommodations Office, University College Cork
Education
  • University College Cork
  • University College Cork
  • Presentation Brothers College, Cork
Connections
447 connections
Industry
Computer Software
Websites

Alex Horstmann’s Summary

An experienced and creative user experience professional with a proven record in UX architecture, user centered design, innovation, user interface engineering and web design. Responsible for the design, development and implementation of several high profile enterprise applications and web sites.

Alex Horstmann’s Specialties:

User Experience:
Information Architecture, User Testing. Persona, Roles and Task Analysis, Wireframes, Prototypes, UCD Methodologies, Usability, Expert Reviews, Accessibility, User Experience Leadership

User Interface:
Web Standards, Interaction Design, Interface Design, Internet/Intranet Design

Product Development:
Innovation, Ideas Generating, Rapid Prototype Development, Needs Analysis

Technical:
Javascript, AJAX, CSS, XHTML1.1, HTML4.01, JSTL, ASP.


Alex Horstmann’s Experience

  • Senior User Experience Architect

    Tideway Systems Ltd

    (Privately Held; Computer Software industry)

    April 2004August 2008 (4 years 5 months)

    Senior User Experience Engineer, reporting to the CTO until 2006 and then the newly appointed VP of Engineering. Responsible for all aspects of the User Experience, Usability, UI design and implementation for Foundation. Head of the UI team and a key innovator and influencer within the company.

    Responsible for the design, look and feel and usability of the UI for Tideway’s cutting edge, flagship product Foundation, as well as other Foundation sister products.

    Led a team the conducted requirements gathering User Interviews and produced Personas, Scenarios, Wireframes and High Level Prototypes.

    Regularly gave demonstrations to existing and potential Tideway customers of existing and new product features, as well as high level needs and feature gathering meetings.

    Regularly dealt with large multi-national clients in the Investment Bank, Telecoms and Manufacturing arenas, including JPMorgan, Dresdner Kleinwort (DrK), Daimler Chrysler and British Telecom (BT).

  • Senior Web Designer/User Interface Engineer

    DeCare Systems Ireland

    (Privately Held; 51-200 employees; Computer Software industry)

    April 2001April 2004 (3 years 1 month)

    Senior Web Designer/User Interface Engineer (promoted from Web Designer) responsible for the UI of a major CRM system and a number of high profile B2B and B2C websites.

    Senior UI person for client projects, including Mastercard, Avon Cosmetics and Penguin Books.

    Ran requirements gathering and needs analysis meetings with clients for an Enterprise CRM system.

    Developed a User Centered Design (UCD) toolkit, based on a broad range of UCD methodologies.

    Designed a Semantic Information Architecture for an Enterprise Content Management system and a Document Management System.

    Developed sites to meet all W3C standards for XHTML, HTML, CSS and WCAG (Web Content Accessibility Guidelines).

  • Internet Manager

    Premier Recruitment Ltd.

    (Privately Held; 51-200 employees; Staffing and Recruiting industry)

    January 2001April 2001 (4 months)

    Internet Manager responsible for the design and implementation www.lacreme.ie.

    Recruited to design and implement www.lacreme.ie.

    Worked with a targeted user group to determine the best content for the site.

    Designed and developed the site, including the backend ASP database integration.

    Maintained this site when it went live on a contract basis.

  • IT & Internet Manager

    Corks 96FM

    (Privately Held; 51-200 employees; Broadcast Media industry)

    October 1999December 2000 (1 year 3 months)

    Recruited to establish, design and develop 96fm’s first ever website, as well as websites for 103FM and the Inside Cork newspaper.

    Recruited to design and launch three websites for Ireland's number one independent commercial radio.

    Solely responsible for all IT and Internet policies, including all marketing of the 3 websites, as well as upgrading the live studio and production studio to use digital equipment.

    The 96FM site quickly became the most popular in Cork city and one of the most successful sites in Ireland.

  • IT Coordinator and Office Manager

    Accommodations Office, University College Cork

    (Non-Profit; 1001-5000 employees; Higher Education industry)

    May 1998October 1999 (1 year 6 months)

    Responsible for all departmental IT and Internet policies.

    Designed, developed and maintained the Accommodation website for UCC.

    Established a comprehensive database of all rental accommodation for students.

    Responsible for a team of 7 people who worked in the office.


Additional Information

Alex Horstmann’s Websites:

Alex Horstmann’s Honors:

PIMA (The Professional Insurance Marketing Association) Award winner at the 2004 Marketing Methods Competition for the e-commerce website category for www.securiandental.com,

University College Cork Person of the Year 1997


Alex Horstmann’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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