Alex Har

Current

Director at Media Asia Consultancy Pte Ltd

Past

Director Asia, Direct Marketing at CIGNA International
Regional Manager, Direct Marketing, SE Asia at American International Group

Education

National University of Singapore
Secondary

Recommended

1 person has recommended Alex

Connections

59 connections

Industry

Marketing and Advertising

Websites

Alex Har’s Summary

Whilst my background is in insurance marketing and administration...I have always regarded my speciality as being in direct response marketing...and have been diligent in ensuring that I keep up with the fast pace changes affecting direct response marketing in the internet age.

Today, I function mainly as a coach and mentor to business owners and marketing managers both in the insurance and non insurance field.

The whole area of marketing and media is so wooded that they often need a third party to help clarify their vision and directions....show them how to create programs that are measurable and to work with the entire organization to achieve their purpose.

Despite everything that has often been said about organizational alignment...marketing still runs too often on its own steam.

During the Asian Crisis in that late 90s, together with some colleagues, we assisted a large number of business in Asia to survive and subsequently prosper when good times returned.

It is my goal to be able to do this again during the current crisis.

Alex Har’s Specialties:

Coaching and mentoring in marketing and media management. Creating strategic alliances between media partners.

Alex Har’s Experience

Director

Media Asia Consultancy Pte Ltd

(Marketing and Advertising industry)

May 2002 — Present (7 years 7 months)
Director Asia, Direct Marketing

CIGNA International

(Public Company; Marketing and Advertising industry)

1991 — 1997 (6 years )
Regional Manager, Direct Marketing, SE Asia

American International Group

(Public Company; 10,001 or more employees; AmIntgp; Insurance industry)

April 1977 — May 1985 (8 years 2 months)

Various positions in AIA Singapore and AIU Singapore. Last position as Regional Manager for Direct Marketing for all AIG Companies in the region.