Web Administrator at Genworth Financial
San Francisco Bay Area
- Current
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- Web Administrator at Genworth Financial
- Past
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- Web Producer / Consultant at Genesys Telecommunications, an Alcatel Company
- Marketing Communications Webmaster at SuccessFactors
- Assistant Director of Web Strategy and Operations at University of San Francisco School of Law
- Web Administrator / Producer at Fremont Group
- HTML Engineer / Graphic Designer at TOTALNet
- Web Designer at Chevron Real Estate Management
- Education
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- University of Texas at Edinburg
- Oberlin College
- School for International Training
- Recommended
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11 people have recommended Alexander - Connections
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connections
- Industry
- Internet
- Websites
Alexander Guldbeck’s Summary
Web administrator with expertise in leading the design, development, and management of corporate and institutional websites. Skilled at directing and performing all aspects of web production, design and maintenance, with expertise in usability, content strategy, content management system migration, site internationalization / localization, and Joomla / Drupal / Wordpress customization. Ability to liason between technical and non-technical groups. Excellent leadership and technical skills.
Alexander Guldbeck’s Specialties:
Requirement Determination • Resource Coordination • Strategic Partnerships • Vendor Management • Content Management • Graphic Design • Web Development • Print Production • Site Migration • Web 2.0 • SEO • SMO • UX • LAMP • Consulting • Traffic Analysis • Communications Strategy • Front End Engineering • Visual Branding • Information Architecture
Alexander Guldbeck’s Experience
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Web Administrator
Genworth Financial
(Public Company; GNW; Insurance industry)
October 2009 — Present (2 months)
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Web Producer / Consultant
Genesys Telecommunications, an Alcatel Company
(Public Company; ALU; Computer Software industry)
December 2008 — September 2009 (10 months)
Developed and drove various projects for telecommunications software vendor.
* Maintained domestic and global websites and created traffic reports
* Supported marketing and lead generation efforts
* Designed, developed and produced IS/IT intranet portal (Joomla)
* Designed, developed and produced Change Management Team Idea Portal (Sharepoint)
* Gathered requirements, evaluated and recommended platforms, conducted content inventory and usability assessment, built wireframes, coordinated content development and designed mockups for corporate website relaunch
* Recommended and managed vendors, designers and developers to drive migration of extant corporate site from static HTML legacy site to OS CMS platform (Drupal)
* Documentation, employee training and project QA -
Marketing Communications Webmaster
SuccessFactors
(Public Company; SFSF; Computer Software industry)
July 2007 — November 2008 (1 year 5 months)
Maintained and built domestic and global web sites and blogs for Web 2.0 software vendor.
* Drove localization efforts; worked with international marketing teams and translation firms to build and maintain new Asian, European and Latin web properties and expand extant European web properties.
* Integrated corporate messaging into domestic site; managed website content/look and feel refresh and new feature projects for segments and verticals.
* Developed and launched corporate blogs; maintained weekly podcast posts
* Supported marketing and lead generation efforts (e.g., Siebel CRM landing pages, webinar and event registration, press releases, SMO, internal Wiki and Wordpress)
* Determined requirements and partnered with lead developer to build, launch and present content management system; trained users.
* Designed mockups, wrote and edited copy, maintained MySQL DB, QAd releases. -
Assistant Director of Web Strategy and Operations
University of San Francisco School of Law
(Educational Institution; 51-200 employees; Higher Education industry)
May 2006 — June 2007 (1 year 2 months)
Recruited to assess legacy websites for major university law school and migrate them to enterprise-wide CMS. Reversed previously stalled projects and completed work within assigned time and budget guidelines. Gathered, analyzed, and prepared web traffic trends reports.
• Communicated with user groups across departments to identify requirements and obtain content.
• Coordinated resources and tasks to define scope of work and ensure deadlines were met.
• Formulated information architecture scheme, oversaw graphic design and art direction, and developed standardized look and feel for sites based on school’s branding guidelines.
• Evaluated CMS platform (Serena Collage); built, tested, and launched sites.
• Research web usability and legibility issues and provided recommendations for new standards.
• Led development of dynamic blog-style news and events posting calendar for homepage. Determined requirements, created specifications/architecture, and supervised Java developer. -
Web Administrator / Producer
Fremont Group
(Privately Held; Venture Capital & Private Equity industry)
September 1999 — March 2006 (6 years 7 months)
Maintained corporate Intranet and external web presence for $13 billion private equity and venture capital firm. Hired to resolve migrate content prior to launch, promoted to Web Producer in 2000.
• Lead meetings to evaluate business impacts of site architecture and design decisions; produced and launched 10 websites.
• Performed IA development, initial design, coding and content development.
• Saved $30,000 by redesigning corporate extranet in-house. Achieved added $25,000 per year by replacing hosting.
• Streamlined site administration by consolidating 80+ domain accounts
• Delivered $40,000 in savings by bringing annual report online.
• Enhanced efficiency by creating online branding manual
• Redesigned company logos, implemented enterprise-wide branding standards.
• Maintained employee database and corporate policies library.
• Managed vendor relations and supervised outside contractors.
• Authored official announcements for CEO and Director of Communications. -
HTML Engineer / Graphic Designer
TOTALNet
(Privately Held; 1-10 employees; Design industry)
October 1998 — April 1999 (7 months)
Performed graphic production, HTML coding, image optimization, maintenance, and search engine optimization (SEO) for websites. Supported clients in wide variety of industries.
• Handled over 40 accounts, including Kennedy Space Center, Paramount’s Great American, Kimpton Hotel Chain, Blue Sky Research, and others.
• Promoted to carry out complete website builds, serving as designer. Set up navigation, edited and imported content and graphics, proofed and launched sites.
• Became in-house SEO specialist and supported other engineers.
• Prepared reports based on analysis of web traffic trend data. -
Web Designer
Chevron Real Estate Management
(Public Company; 501-1000 employees; Commercial Real Estate industry)
May 1998 — July 1998 (3 months)
2 month contract position, designed and built intranet web sites for Chevron business lines.
Alexander Guldbeck’s Education
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University of Texas at Edinburg
Secondary Teaching Certification , Education , 1991 — 1992
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Oberlin College
B.A. , History , 1987 — 1991
- Activities and Societies:
- WOBR, Harkness, School for International Training in Rabat (Morocco)
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School for International Training
NA , Classical Arabic , 1989 — 1990
Additional Information
Alexander Guldbeck’s Websites:
Alexander Guldbeck’s Interests:
travel, Thailand, Morocco, native French speaker, conversational Slovak, basic Arabic, basic Spanish, blogs, blogging, CMS, content management systems, gnosticism, sufism, Georges Bataille, WS Burroughs, William Blake, martial arts, scuba diving
Alexander Guldbeck’s Groups:
Professional Association of Diving Instructors
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Oberlin Alumni -
SuccessFactors Employee Group
Alexander Guldbeck’s Honors:
Bard Award for Excellence in Writing, 1987
Letter of Commendation, National Merit Scholarship Program, 1987
Alexander Guldbeck’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- reference requests
- getting back in touch
