Alex Gofman

Current

• Adjunct Associate Professor, Marketing at Pace University
• Vice President at Moskowitz Jacobs Inc.

Past

• Project Lead at Okna Corp.
• Senior International Project Director at Federal R&D Institute
• Senior Research Fellow at Federal R&D Institute

Education

• Donetsk National Technical University; B.S. & M.S. Summa Cum Laude
• University of Tartu / Ph.D in Economics

Recommended

6 people have recommended Alex

Connections

279 connections

Industry

Market Research

Websites

• www.alexgofman.com
• www.sellingblueelephants.com
• Moskowitz Jacobs Inc.

Alex Gofman’s Summary

An author and an accomplished hands-on technology oriented market intelligence executive with a strong portfolio of successes managing consumer insights, innovation and analytics for major global clients.
Reputable for development of innovative marketing and MR methodologies and technologies. Widely published and recognized internationally for contributions to conjoint analysis, segmentation, innovative concept testing, online panels, etc. including co-authoring a globally translated award winning Wharton Publishing book, multiple patents and papers, etc. Alex's biography has been included in the forthcoming 2010 Edition of Who's Who in America.

Alex Gofman’s Specialties:

B2C and B2B Market Research, Quantitative Analysis, Rule Developing Experimentation, Brand Development, Internet Technologies, Conjoint Analysis, Innovation, Multivariate Web sites Optimization, Product Management, Technology Management, Pharmaceutical Research, Online Surveys and Panels, Segmentation, Sampling.

Alex Gofman’s Experience

• Adjunct Associate Professor, Marketing

  Pace University

  (Privately Held; 1001-5000 employees; Market Research industry)

  December 2007 — Present (2 years )

  Teaching MBA classes in Marketing / Business Research and Intelligence; Consumer-Driven New Product Development

• Vice President

  Moskowitz Jacobs Inc.

  (Privately Held; 11-50 employees; Market Research industry)

  July 1992 — Present (17 years 5 months)

Additional Information

Alex Gofman’s Websites:

• www.alexgofman.com
• www.sellingblueelephants.com
• Moskowitz Jacobs Inc.

Alex Gofman’s Interests:

Travel, photography, snorkeling, playing jazz piano. Used to be a mountain hiker but now mostly enjoy more family oriented ways of traveling. Working hard toward joining one day Club 100 (people who visited 100 or more countries/territories) but still is only 2/3 through the list.

Alex Gofman’s Groups:

ESOMAR, ISPIM, IEEE, CASRO

•    Pace University Alumni,Faculty, Staff and Students
•    Relevante -- Networking Group for Accounting, Audit, and Finance Professionals
•    Marketing Research Association
•    The International Society for Professional Innovation Management (ISPIM)
•    CASRO (The Council of American Survey Research Organizations)
•    Swiss Business Club
•    ESOMAR World Research Organization Group

Alex Gofman’s Honors:

BOOKS:
H. Moskowitz and A. Gofman. Selling Blue Elephants: How to make great products that people want BEFORE they even know they want them. Wharton School Publishing, 2007.

M. Bevolo, A. Gofman, S. Marzano, H. Moskowitz. The Premium by Design: How to Design and Market High End Products. Wharton Shool Publishing, 2009 (forthcoming, www.FutureHighEnd.com).



CONTRIBUTED TO BOOKS:
H. Moskowitz, et al. Food Product Design And Development. Blackwell Publishing, 2005.

Porras, J. et al. Success Built to Last. Wharton Publishing, 2006 (WSJ, BusinessWeek bestseller).

Excellence in International Research 2005, Esomar, Amsterdam.

Marketing Research in a .com Environment. ESOMAR, 2000, Amsterdam.

A. Gofman. Getting the Package Graphics Right. In: An Integrated Approach to New Food Product Development. Taylor & Francis Group LLC, 2008.


(See up to date list of publications at http://www.alexgofman.com).

Alex Gofman’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch