Alex Denholm

Alex Denholm

Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.

Location
Greater New York City Area
Industry
Marketing and Advertising

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Alex Denholm's Overview

Current
  • Executive Creative Director at Gluttony
Past
Education
Connections

387 connections

Websites

Alex Denholm's Summary

Specialties

Digital, Brand Identity, Viral, Social Media, Integrated Marketing Strategy Development, and Web Analytics.

Alex Denholm's Experience

Executive Creative Director

Gluttony

Privately Held; 11-50 employees; Marketing and Advertising industry

August 2010Present (4 years 2 months) New York City

Gluttony is an independent agency composed of Creative Producers.

Headquartered in Manhattan, Gluttony is a collective of curious cultural omnivores. We wake early and fall late. This is not a day job, nor is it a business.

Gluttony digs deep before a single stroke on the keyboard. We throw ourselves into a brand's essence, analyzing any and everything that will provide an insight. We get to know the target audience, from purchasing preferences to the raw data comprising their product reviews and comments.

So whether it's an app, responsive mobile site, print ad or branded content, we raise the level of consumer engagement and build lasting brand relationships through this indulgent passion.

New Business, Account Service

Findr Interactive

Privately Held; 1-10 employees; Internet industry

October 2008August 2010 (1 year 11 months)

Full-Service, Digital Boutique Agency.

Clients: DIRECTV, U.S. Army, Zelocal.com

Responsible for pre-launch/launch of strategic planning and brand development for DIRECTV International in the digital realm for 8 multi-cultural U.S. markets as the main point of contact with client.

Managed the strategy and business plan for a high profile U.S. Army Special Mission in coordination with McCann Erickson Worldwide which included TV, Print, OOH, Radio, Digital and Events.

Exclusive management of media planning, creative concepting and development for extensive online campaigns.

Copywriter and Creative Director of Night of the Adeaters trailer TV Spot; ran on national TV and written up in numerous
industry-leading bloggers: http://www.adweek.com/adfreak/ad-icons-brutalized-new-adeaters-trailer-13792

Account Manager

Hunt Adkins

Privately Held; 11-50 employees; Marketing and Advertising industry

March 2008October 2008 (8 months)

Clients: 123Print.com, Irish Born Hospitality

Coordinated the development, execution and maintenance of all interactive projects for an e-commerce Web site and partnered with brand team to develop the strategy and concept for the national brand launch of 123Print.com. Managed card sort testing, analyzed and optimized information architecture, maintained interactive brand and direct marketing campaigns.

Wrote the design and creative briefs and managed the creative development of the identity and advertising campaign for two restaurants, winning numerous Local Show awards and Ad Week recognition; produced OOH, print and in-store collateral.

Assistant Account Executive

Hunt Adkins

Privately Held; 11-50 employees; Marketing and Advertising industry

September 2006February 2008 (1 year 6 months)

Clients: PENTAX Imaging Co., Schwan's Home Service, BlueCross&BlueShield

Aided in the development and execution of consumer and trade advertising campaigns and web development projects. Partnered with brand team in strategy, concepting and production for the national consumer campaign of PENTAX including print, OOH, POP and non-traditional.

Supported brand team in strategy and production for the launch of Schwan's Home Service recruitment marketing, corporate delivery program, consumer test market campaign, catalog redesign and documentary film.

Lead, under the supervision of Account Director, an anti-smoking campaign targeting students across 25 colleges with a guerilla marketing approach. Winning numerous creative awards including a National Addy, we produced OOH, print, animated shorts, websites, interactive banners, collateral and a smoking robot transtop (attempts at being stolen on campus: 278).

Account Management Intern

Hunt Adkins

Privately Held; 11-50 employees; Marketing and Advertising industry

May 2006August 2006 (4 months)

Client: Northern Tool + Equipment, New Business

Researched, developed and presented to executive level team full competitive review. Coordinated, prepared and lead weekly status meetings.

Presented to Executive Management industry breifings for all new business proposals.

Alex Denholm's Skills & Expertise

  1. Integrated Marketing
  2. Creative Direction
  3. Brand Development
  4. Online Advertising
  5. Social Media
  6. Advertising
  7. Direct Marketing
  8. Media Planning
  9. Web Analytics
  10. Graphic Design
  11. Blogging
  12. E-commerce
  13. Television
  14. Strategy

Alex Denholm's Education

University of Minnesota-Twin Cities

Bachelor of Arts (BA), Advertising

20022006

appleton east

Alex Denholm's Additional Information

Websites:
Groups and Associations:
Honors and Awards:

Telly Awards - Bronze Award for Copywriting

Contact Alex for:

  • new ventures
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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