Alessandro Delfino

Current

Marketing and PR manager at Cooler Master Europe B.V.

Past

Sales & Marketing Manager at Enermax (Italian Subsidiary)
Category Manager IT & Videogames at Esprinet s.p.a. - Monclick
Brand Manager at Digital Bros s.p.a.

Project Manager at Ernst & Young
Customer Service's Team Leader at Infostrada s.p.a.

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2 more...

Education

Università degli Studi di Pavia

Recommended

5 people have recommended Alessandro

Connections

227 connections

Industry

Computer Hardware

Websites

My Company

Alessandro Delfino’s Summary

Marketing & Sales Manager, with strong experience in Information Technology market.
I have been working with consumer goods (B2B and B2C) in the IT and Entertainment industries and I have acquired expertise in new products launch, competitors’ analysis, market research, budget management, pricing and performance evaluation.
Interpreting customer needs and proactively acts to understand those needs and identifies solutions to non-standard tasks/queries.
Determining and developing approaches to sales assignments to achieve quota and strategies.
Leading projects (marketing/sales) requiring coordination with other functions and organisations.

Contact me:

MSN messenger: delfino@gmail.com
e-mail: delfino@gmail.com

Alessandro Delfino’s Specialties:

Listening and understanding customer needs, managing complex negotiations from the proposal to post-sale, relationship with customer's top management, managing mktg alliances with partners.

Alessandro Delfino’s Experience

Marketing and PR manager

Cooler Master Europe B.V.

(Public Company; Computer Hardware industry)

January 2009 — Present (11 months)

Marketing and PR manager at Cooler Master - Italian Branch
Sales & Marketing Manager

Enermax (Italian Subsidiary)

(Computer Hardware industry)

September 2006 — November 2008 (2 years 3 months)

Sales & Marketing manager (Italy, Spain, Greece, Slovenia, Malta & Turkey.) with a broad experience in all the aspects of the development of the direct and indirect "channel sales".
Key responsibilities:
•Managing and developing the clients portfolio working closely with the international and local sales team;
•Building on business relationship with prospects;
•Promoting all the new products launched by the company within the ICT community;
•Contributing to the business development through new ideas and local market knowledge.
•Realization of communication strategies: negotiation and maintenance of strategic partnerships, media planning, advertising conception, direct marketing, trade marketing, fairs/seminars/road shows, co-marketing, sponsorships, in-store promotions and trade events.
•Market and competition analysis
•Budget responsibility
•Marketing plan & PR Plan.
Category Manager IT & Videogames

Esprinet s.p.a. - Monclick

(Public Company; 501-1000 employees; Information Technology and Services industry)

March 2005 — August 2006 (1 year 6 months)
Brand Manager

Digital Bros s.p.a.

(Computer Games industry)

April 2001 — March 2005 (4 years )

Digital Bros is one of the primary groups in Europe to offer an integrated program of Digital Entertainment contents: off-line (Videogames publishing and distribution), on-air (Satellite Digital TV), and on-line (Gaming Online). The group has reached Euro 134 Million consolidated gross revenues in the 2006-2007 financial year. Halifax, the reference brand for distribution, publishing and localization of videogames in Italy, is distributing the following publishers: Disney Interactive Studios, Capcom, Codemasters, Eidos, Koei, Konami, Sega, Silvervision (DVD), Square Enix, THQ.
Brand Manager Disney Interactive - Buena Vista Games
* Development and execution of marketing plans and programs, both short and long range
* Establishment of marketing goals
* Planning and overseeing of all the marketing campaigns
* Communication with outside advertising agencies on ongoing campaigns
* Promotional activities and co-marketing activities management
* Forecasting and budgeting processes
Project Manager

Ernst & Young

(Partnership; 10,001 or more employees; EY; Accounting industry)

1998 — 2001 (3 years )

Project manager – marketing division: project “Imprenditore dell’anno”

Teacher at Screen project (Small Companies and Regional Electronic Networks), financed by Regione Lombardia, to teach 500 Small-Medium Enterprises to the use of the web.
Customer Service's Team Leader

Infostrada s.p.a.

(Privately Held; 201-500 employees; Internet industry)

September 1997 — March 1998 (7 months)

Alessandro Delfino’s Education

Università degli Studi di Pavia

Economy 1989 — 1998

Additional Information

Alessandro Delfino’s Websites:

My Company

Alessandro Delfino’s Interests:

Internet & New Media

Alessandro Delfino’s Groups:

ASSODIGITALE - www.assodigitale.it -
Business Club 2.0 Milan-IN
Networked Recruiter (34,197+ total network) 3rd Largest Recruiting and HR & 2nd Largest Agency Group
Linked:HR (#1 Human Resources Group)
Advertising Professional
Online marketing
Marketing Executives Group
Skype for Business
LI Switzerland
Google Group
Recruiting Professionals Network
eMarketing Association Network
RecruitingBlogs
Technology Marketing Community
Online Advertising Professionals
eRecruiting
E-Commerce Network
The Recruitment Network
Ernst & Young Alumni
Sports Marketing 2.0
Marketing 2.0 Technology (Over 3400+ Members)
The Next Web Conference & Blog
Università degli Studi di Pavia Alumni
International_Marketers
Event Planning & Management - the 1st Group for Event Planners
SocialMediaForum
Videogames Italia
Comunitazione
Openreq.com (Recruiters & Staffing Professionals)
Video Gaming Industry Executives
The Walt Disney Company Alumni
Italian Marketing Managers
Top Trade
Cooler Master