Alex Dantart

Alex Dantart

‎Investor, headhunter & optimizer

Madrid Area, Spain
Venture Capital & Private Equity

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Alex Dantart's Overview

  • Founder & CTO at Chronobook
  • Founder, investor & CTO at Klikin
  • Founder & investor at Olapic LLC
  • Founder & investor at Uptimiza
  • Founder & Investor at MedioMinuto
  • CTO at Netplay Solutions
  • Investor at Find Me!
  • Founder & Investor at Referendo
  • Investor at Savso

500+ connections

Alex Dantart's Summary

✔ Investor in Internet related projects
✔ Guaranteed Fast Cost Reduction
✔ Business Intelligence Architect and Analytics Operations Engineering
✔ Optimization and improvement of IT departments, performance of processes and protocols used with technologies of medium and big companies.
✔ High performance and availability in high demanded websites
✔ Guide and advise young CEO and complement their experience, knowledge, personality and skills.
✔ Leads the implementation of strategies.
✔ IESE Business School case study:

• Cost reduction
• Migrations and scalability of big IT projects
• Usability, UX and Conversion Rate & SEM improvements
• Productive and efficient work, strong analytical and planning skills, self-motivator with high energy, ability to coordinate efforts of many to meet organizational goals.
• Agile, MySQL, AWS (Amazon), MongoDB, Python, Git and PHP evangelist

Alex Dantart's Experience

Founder & CTO


February 2014Present (7 months) Madrid Area, Spain

Founder, investor & CTO


Privately Held; 1-10 employees; Internet industry

November 2012Present (1 year 10 months) Madrid Area, Spain

Offices in Madrid and London.

The new generation software for merchants promotion management. Klikin is a set of tools for merchants to enhance their business, increasing new and returning customers. Promotions, polls, loyalty programs, punchcards, mobile payment, analytics, and more, merging web and mobile technologies. A "do it yourself" CRM + local marketing manager.

Founder & investor

Olapic LLC

Privately Held; 51-200 employees; Internet industry

November 2010Present (3 years 10 months) Greater New York City Area

Olapic enables brands to collect, curate, and display consumer generated photos. Through Olapic, clients are increasing engagement, traffic and conversions on across their presences.

✔ Raised $1M ( for Crowdsource Photos for Brands.
✔ Raised $5M ( to merge Photo-Sharing with e-Commerce
✔ IESE Case study for Amazon April 2011 Blackout:
✔ Columbia University Lang Venture Grant award and NYC Seedstart Media 2011 & MassChallenge 2011 Winner

Formerly CTO:
• Drove overall planning, product roadmap and built Amazon HA & auto-scalable platform with custom database and file cache, hand-made fast-response static content delivery network (CDN).
• DBA, network, web and security admin; improved design, UX and backoffice for clients.
• Built Photorank: and SocialPhotoStock: one day hacking in PhotoHackDay building a photo promotion tool for social networks.

Founder & investor


June 2007Present (7 years 3 months) Nueva York, Madrid, Barcelona, Zaragoza

• Helping clients with change-management activities, project managing, designing, testing, building and monitoring of new projects, and coaching CEO to boost resources.
• Providing training improving staff motivation and skills under client’s system specifications, work practices, and nature of their business.
• Improving communications between departments for optimizing transparency and cost, and creating automated processes/protocols to save costs and time.
• Analysing IT requirements for clients and giving independent and objective advice on the use of IT, defining tech resources requirements (focusing in costs reduction, improving performance, security and tuning), developing agreed solutions in multiple devices/platforms and implementing new systems on planed timescales.
• Optimizing high-level websites (>100K visits/day) to reduce costs and improve performance (speed, UX/UI, SEM/SEO ...)
• Fast recovery protocols and urgent DBA/Sysadmin services

Tech summary:
Analysis: Data Modelling & Structures, System Analysis, System Programming, Agile
Web: HTML5, CSS, Javascript, AJAX, XML, jQuery, prototype, XHTML 1.0, ActionScript 3.0, Adobe Flash
Windows: .NET Framework 4.0 (DotNet), Active Directory, ASP.NET, SQL Server 2008, IIS, Advanced Java, Oracle Database 10g
Linux: Amazon Web Services, LAMP (Linux, Apache Server, MySQL, PHP5), Perl, Java, C, C++, Python, Ruby on Rails, Redhat Linux, Honeycomb, Hadoop, HipHop
Database: MySQL, MS SQL Server 2008, MongoDB
Mobile: Android 4.2, Cocoa, iPhone, C#, Objective-C
Integration: Facebook Connect, Facebook Open Platform Development, Google API, Paypal, Adyen, Git

Consultant services to many companies as Repsol, WakeAppHealth, ISDIN, ForestNation, Hunteet, HelpMyCash, NetPlay, Treidit, ...

Founder & Investor


Public Company; 1-10 employees; Internet industry

May 2013Present (1 year 4 months) Zaragoza Area, Spain

La tecnología de MedioMinuto permite a tus usuarios grabar vídeos, subirlos y reproducirlos sin salir tu plataforma y bajo tus propios términos. Utiliza el vídeo para generar confianza dentro tu plataforma e incrementar las conversiones.

Privately Held; 1-10 employees; Computer Games industry

May 2013Present (1 year 4 months) Madrid Area, Spain

A group of passionate developers and designers started making games in 2006, for Java phones. After a few years of developing Android apps for others and for our own pleasure we have started focusing on producing our own apps.

Our last success: Memozzle, some hits:
- over 500.000 installs in 8 months
- Jun 19th: 1st most downloaded game in iPhone in Spain and Italy,
- Jun 19th: 2nd most downloaded app in iPhone in Spain
- Database with over 1000M+ rows


Find Me!

September 2012Present (2 years) Madrid Area, Spain

SaaS platform for location-based services, with tools for enterprise, government and mobile developers to add advanced geolocation functionality to apps and devices. Provides real-time toolkit for tracking, messaging, battery management, geofencing, storage and analytics, through API.

Founder & Investor


September 2012Present (2 years) Madrid Area, Spain

Social platform to promote and poll relevant and current issues.



February 2011Present (3 years 7 months) Madrid Area, Spain

Social payments platform

Business Development Consultant

IE Business School

Privately Held; 501-1000 employees; Higher Education industry

April 2013April 2014 (1 year 1 month)

Consultant service and developing of an intelligent program finder for alumni and backoffice for management and analysis of data.

Investor & Technical advisor (US team) (US)

Privately Held; 51-200 employees; Marketing and Advertising industry

January 2013January 2014 (1 year 1 month) Madison, Wisconsin Area is an open, online retail platform for consumer packaged goods, focused primarily on linking manufacturers of essential household stuff like tooth brushes, toilet paper, trash bags etc. to end consumers directly.

External Analyst, consultant and IT architect

Grupo Zeta

Privately Held; 1001-5000 employees; Publishing industry

June 2011May 2013 (2 years) Zaragoza, Spain

'Uptimiza' case study (Grupo Zeta: )
• Consultant for database and hardware architecture and speed optimization

✔ Project: migration 6 online newspapers (including :
• Speed up web average load time (from 8s to 1.3s)
• Built HA architecture (4F + 2DB)
• MySQL optimization (12 ms max!)
• Monitorization and fast fail recovery
• SEO/SEM improvements (36% increase in 1 month)
• Documented all architecture development
• Costs reduction



Public Company; 1-10 employees; Health, Wellness and Fitness industry

November 2012March 2013 (5 months) Madrid Area, Spain

Health and Fitness at home. It's a complete exercise and nutrition system working as an adapted plan including periodic monitoring and continuous support through technology and provides motivation and support to achieve anyone objectives.

Content writer, photographer and curator of travel experiences

tripwolf GmbH

Privately Held; 11-50 employees; Internet industry

November 2011October 2012 (1 year)

• Specialized writing that captures the nuances of travel destinations and recreates the personal experiences in words.
• Experienced the culture, the food, the people, the by lanes, the attractions, the festivals and even the untapped, unexplored destinations of many countries across the globe.
• Passionate about the subject to effectively construct the experience for the readers.
• Focused in creating effective content for SEO and lead.

Business Intelligence and IT architect


Privately Held; 51-200 employees; Consumer Services industry

October 2011October 2012 (1 year 1 month) Zaragoza, Spain

• Costs reduction (around 50% of original budget in time and price), and staff tasks time reduction improving protocols and new backend tools.
• Business analysis to perform protocols and communication between departments
• Created and managed 4 IT engineers and documented all protocols and processes
• Built cloud architecture to support HA and demanded concurrent backoffice
• Built Business Intelligence Architecture and logic flow charts
• Backoffice (CRM + ERP) analysis and development

Founder & CTO


Privately Held; 1-10 employees; Leisure, Travel & Tourism industry

December 2009February 2011 (1 year 3 months) Madrid

• Built new IT platform/coding for online dating site.
• Built auto-scalable platform with custom database and file cache, and fast-response features.
• DBA, network, web and security admin. (IT admin)
• Drove overall project planning and owned product roadmap
• Improved design, UX.

Investor & CTO


Marketing and Advertising industry

February 2010January 2011 (1 year) Madrid Area, Spain

• Built new IT team to recover MMORPG web game.
• Created and managed 4 IT department engineers and documented all protocols and processes
• Managed Amazon cloud platform creation (EC2, AS, S3, ELB, RDS, EBS, R53, CloudWatch, SES ...) and scripts to perform other features.
• QSA for PCI compliance.

Privately Held; 1-10 employees; Computer Games industry

February 2010January 2011 (1 year) Madrid Area, Spain

'Uptimiza' case study:
✔ Project: migration from 4 Windows to 2 Linux reducing costs and improving performance

• Rebuilt database schema and analysed bottlenecks in servers response times in game (all responses now less than 11 ms)
• Built new IT team to get a MMORPG old-mobile game and manage it to turn it into web and smartphones devices
• Created and managed 4 IT department engineers and documented all protocols and processes
• Connected 9 different payment gateways in a single payment method

IT Consultant


Privately Held; 11-50 employees; Internet industry

February 2010April 2010 (3 months) Barcelona Area, Spain

• Plan of migration and UX experience

Privately Held; 51-200 employees; Retail industry

June 2008February 2010 (1 year 9 months) Barcelona Area, Spain

✔ Tunned buying process with A/B tests improving ecommerce conversion rate from 6% to 17%
✔ Analyzed all financial data to reduce chargebacks, save comissions and match data between payment gateway and financial internal records, saving $+300K/year
✔ Converted orders from SEO as main source from 11% to 38%, through intelligent browsing directory.
• QSA for PCI compliance and VISA audit
• Migrated of all platform from Windows to Linux of a working e-commerce site recoding and rebuilding complete frontend and backoffice in 3 months.
• Created of all new protocols and improving communication/performance between departments (marketing, financial and customer service)

Founder and CEO

Privately Held; 11-50 employees; Internet industry

20022008 (6 years)

✔ Bootstrapped the company from idea stage to $3M+ revenue with 20.000+ customers and 80.000+ domains management in 5 years.
• Founded ISP dedicated to domains and hosting, Web development, Web marketing and SEO.
• Built IT platform, policies, protocols, backoffice, datacenter network in own datacenter space, support and self-automation processes.
• is a ISO/IEC 27001 Certificated company
• Acquired by Arsys

Privately Held; 1001-5000 employees; Broadcast Media industry

January 1999November 2002 (3 years 11 months) Zaragoza Area, Spain

Content writer for science and Internet related articles and monographs in the leading local newspaper.

Video and web editor


Public Company; 201-500 employees; Government Administration industry

20012002 (1 year) Zaragoza, Spain

Web development and video post-production for different TV shows.

Web analyst


Privately Held; 201-500 employees; Banking industry

March 1999May 2001 (2 years 3 months)

Web development of website (content, design and usability) and (bank online backoffice for final customers)

Web analyst and project manager

BSH Balay

Privately Held; 10,001+ employees; Consumer Goods industry

January 19992001 (2 years) Zaragoza Area, Spain

Web development and project manager. Database mining, usability, design.

Web analyst and project manager


19982001 (3 years)

Web projects coordination. New domain name registration and management tools. System administration and Web developing (design and coding)

Proffesor (Internet & Multimedia)

Centro de Estudios Sagasta

19961998 (2 years) Zaragoza

Alex Dantart's Projects

  • Sync

    • February 2002 to July 2008
    Team Members: Alex Dantart, Yago Arbeloa

    SYNC Intertainment es una empresa formada por profesionales entusiastas e inquietos.

    Desde 2002 Sync no ha dejado de ampliar horizontes y expectativas, creciendo de la mano de sus miembros que han sido parte activa en el resurgir de Internet en España.

    Ahora es una de las empresas más fuertemente consolidadas en Internet y se ha convertido en la referencia en el sector para desarrollo web, hosting y marketing online.

    Nuestros más de 20.000 clientes y más de 80.000 dominios en gestión avalan el buen hacer de durante todos estos años.

Alex Dantart's Certifications

  • Zend PHP Certification

    • Zend
  • MySQL Certification

    • Oracle
  • Architecting with AWS

    • Amazon
  • Getting Things Done - the Managing Projects & Priorities

    • Dave Allen
  • The Hero Plan

    • February 2014

Alex Dantart's Honors and Awards

  • Case study of Amazon April 2011 Blackout

    IESE Business School
    • September 2011

    Explanation of how the Amazon blackout of April'11 was managed. Link:

  • Official translator for Astronomy Picture of the Day

    • June 1995

    Translating each day since 1995 the "Astronomy Picture of the Day" (APOD) webpage from NASA. Spanish website URL is (about 35.000 unique visitors per day)

  • Winner project for start-ups incubators

    • June 2011

    • Received 2010 Columbia University MBA Lang Venture Grant award
    • NYC Seedstart Media 2011
    • MassChallenge 2011 Finalist

  • Best webpage awards

    • 2001

    • Best personal website Spain from "Asociación de Usuarios de Internet" 2001
    • Best science website iBest 2000

  • Judge for entrepreneurship at Congreso Web 2012, 2013

    Congreso Web
    • June 2012
  • Antena 3


    Colaborador para contenidos científicos en programas de televisión

  • Blog 86400
    • January 2010

    5th most visited blog in Spain for some months (38.000 unique visitors per day). Now the blog is converted to travel and fun personal blog.

Alex Dantart's Skills & Expertise

  1. MySQL
  2. PHP
  3. SEO
  4. Process Optimization
  5. Communications Audits
  6. Start-ups
  7. Apache
  8. Oracle
  9. E-commerce
  10. WordPress
  11. Mobile Applications
  12. Entrepreneurship
  13. Optimization
  14. E-commerce Optimization
  15. Start-up Consulting
  16. Cost Reduction
  17. Business Intelligence
  18. Technology Alignment
  19. Cloud Computing
  20. SEM
  21. Amazon Web Services (AWS)
  22. Android
  23. HTML 5
  24. Git
  25. Objective-C
  26. MongoDB
  27. Big Data
  28. jQuery
  29. Security
  30. Optimizati

View All (30) Skills View Fewer Skills

Alex Dantart's Languages

  • English

    (Full professional proficiency)
  • Spanish

    (Native or bilingual proficiency)
  • French

    (Elementary proficiency)

Alex Dantart's Education

Universidad de Zaragoza

Lic., Ingeniería Informática


Universidad de Zaragoza

Lic., Físicas


Contact Alex for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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