Alex Cohen

Current

Marketing Manager at ClickEquations

Past

Strategic Account Manager at ClickEquations
Strategic Analyst at ClickEquations
Associate Strategic Consultant at Refinery, Inc.

Analyst at Refinery, Inc.
Marketing Analyst at Roska Direct

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2 more...

Education

Villanova University

Recommended

8 people have recommended Alex

Connections

486 connections

Industry

Marketing and Advertising

Alex Cohen’s Summary

I am the Marketing Manager at ClickEquations, a paid search platform for large advertisers and agencies. We're a fast growing, venture backed startup based outside of Philly.

I am responsible for all offline and online marketing for ClickEquations to generate leads and raise brand awareness.

Professional Interests
- Working at smaller companies where my contribution has a direct impact to the bottom line
- Optimizing online marketing to improve persuasion and conversion, particularly in B2C
- Data driven decision making

Alex Cohen’s Specialties:

Strategic planning, A/B and multivariate testing, conversion rate optimization, paid search marketing (ppc), search engine optimization (SEO), interactive/online marketing, and web analytics.

Alex Cohen’s Experience

Marketing Manager

ClickEquations

(Privately Held; Marketing and Advertising industry)

August 2008 — Present (1 year 4 months)

- Delivered regular leads to the sales team at 50% of the target cost-per-lead
- Planned and executed an education strategy with 3 white papers, 7 videos and a monthly newsletter
- Raised brand awareness through pitches to press, interviews with bloggers, and securing speaking slots at industry conferences.
- Managed the search engine optimization, paid search campaigns, display advertising and website testing.
Strategic Account Manager

ClickEquations

(Internet industry)

January 2008 — August 2008 (8 months)

As a Strategic Account Manager, I was at the front line of the client-agency relationship. I had ultimate responsibility for team performance and client satisfaction.

I oversaw a team of paid search experts to successfully plan, execute, measure and optimize a total of well over $1MM in annual paid search spend.

Working with subject matter experts, I developed search engine optimization (SEO) strategies for clients large and small. I established client side relationships with marketing, development and content teams to manage projects that translated strategies into live tactics.

My clients ranged from cutting-edge web startups to Fortune 100 household names. I worked with clients in media, ecommerce, apparel, legal, photography and telecommunications verticals.
Strategic Analyst

ClickEquations

(Internet industry)

March 2007 — January 2008 (11 months)

As a Strategic Analyst, half of my job was developing interactive marketing strategies, i.e. how to help my clients achieve their business goals online. Strategy, as I define it, is about making the right choices and setting priorities among a sea of options. It's the result of a deep understanding of my client's business, customers, competitive landscape and business limitations.

The other half of my job was web analytics. Simply put, I helped measure and analyze the success or failure of our strategies and tactics. Based on that analysis, I pulled out key, actionable insights to improve results. Most people understand web analytics through tools like Omniture, Google Analytics and WebTrends (all of which I have used or currently use). I expand my view of "web analytics" beyond these behavioral metrics (the "what") to include the experience and outcomes of customers and prospects (the "why").
Associate Strategic Consultant

Refinery, Inc.

(Privately Held; 51-200 employees; Motion Pictures and Film industry)

November 2006 — March 2007 (5 months)

I developed interactive strategies and tactics based on insight from web analytics, surveys, secondary research, emerging interactive trends, and marketing strategy best practices.

Additionally, I crafted clear stories from the mounds of information and develop actionable, data-driven recommendations for site and campaign improvement.
Analyst

Refinery, Inc.

(Privately Held; 51-200 employees; Marketing and Advertising industry)

November 2005 — November 2006 (1 year 1 month)

Web analytics for a large pharmaceutical client with product web sites in more than 6 different categories, including cholesterol, osteoporosis and oncology.
Marketing Analyst

Roska Direct

(Privately Held; 51-200 employees; Marketing and Advertising industry)

August 2003 — November 2005 (2 years 4 months)

Reporting to the VP of Strategic Planning, this position involved leading and participating in teams to generate marketing plans, develop new business presentations and proposals and provide strategic guidance and results analysis for ongoing direct marketing projects.

I help develop direct marketing programs from concept through post-campaign analysis in a variety of verticals, including pharmaceuticals, yellow pages and chemical manufacturing.

Promoted twice from two previous positions, Assistant Marketing Analyst and Associate Account Executive