Manager, Online Marketing at ClickEquations
Greater Philadelphia Area
- Current
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- Manager, Online Marketing at ClickEquations
- Past
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- Strategic Account Manager at ClickEquations
- Strategic Analyst at ClickEquations
- Associate Strategic Consultant at Refinery, Inc.
- Analyst at Refinery, Inc.
- Marketing Analyst at Roska Direct
- Education
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- Villanova University
- Recommended
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8 people have recommended Alex - Connections
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387
connections
- Industry
- Marketing and Advertising
- Websites
Alex Cohen’s Summary
I am currently the Manager of Online Marketing at ClickEquations, a fast-growing paid search software company based outside of Philly.
I am responsible for all offline and online marketing for ClickEquations, a cutting-edge paid search management tool.
Alex Cohen’s Specialties:
Strategic planning, a/b and multivariate testing, conversion rate optimization, paid search marketing (ppc), search engine optimization (SEO), interactive/online marketing, and web analytics.
Alex Cohen’s Experience
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Manager, Online Marketing
ClickEquations
(Internet industry)
August 2008 — Present (1 year)
Working directly with senior management, I handle online marketing of ClickEquations, a paid search management and analytics software platform.
I'm responsible for customer acquisition and retention through:
- Social media, including blogging and Twitter
- Email marketing
- Search engine optimization
- Paid search marketing
- Display advertising -
Strategic Account Manager
ClickEquations
(Internet industry)
January 2008 — August 2008 (8 months)
As a Strategic Account Manager, I was at the front line of the client-agency relationship. I had ultimate responsibility for team performance and client satisfaction.
I oversaw a team of paid search experts to successfully plan, execute, measure and optimize a total of well over $1MM in annual paid search spend.
Working with subject matter experts, I developed search engine optimization (SEO) strategies for clients large and small. I established client side relationships with marketing, development and content teams to manage projects that translated strategies into live tactics.
My clients ranged from cutting-edge web startups to Fortune 100 household names. I worked with clients in media, ecommerce, apparel, legal, photography and telecommunications verticals. -
Strategic Analyst
ClickEquations
(Internet industry)
March 2007 — January 2008 (11 months)
As a Strategic Analyst, half of my job was developing interactive marketing strategies, i.e. how to help my clients achieve their business goals online. Strategy, as I define it, is about making the right choices and setting priorities among a sea of options. It's the result of a deep understanding of my client's business, customers, competitive landscape and business limitations.
The other half of my job was web analytics. Simply put, I helped measure and analyze the success or failure of our strategies and tactics. Based on that analysis, I pulled out key, actionable insights to improve results. Most people understand web analytics through tools like Omniture, Google Analytics and WebTrends (all of which I have used or currently use). I expand my view of "web analytics" beyond these behavioral metrics (the "what") to include the experience and outcomes of customers and prospects (the "why"). -
Associate Strategic Consultant
Refinery, Inc.
(Privately Held; 51-200 employees; Motion Pictures and Film industry)
November 2006 — March 2007 (5 months)
I developed interactive strategies and tactics based on insight from web analytics, surveys, secondary research, emerging interactive trends, and marketing strategy best practices.
Additionally, I crafted clear stories from the mounds of information and develop actionable, data-driven recommendations for site and campaign improvement. -
Analyst
Refinery, Inc.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
November 2005 — November 2006 (1 year 1 month)
Web analytics for a large pharmaceutical client with product web sites in more than 6 different categories, including cholesterol, osteoporosis and oncology.
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Marketing Analyst
Roska Direct
(Privately Held; 51-200 employees; Marketing and Advertising industry)
August 2003 — November 2005 (2 years 4 months)
Reporting to the VP of Strategic Planning, this position involved leading and participating in teams to generate marketing plans, develop new business presentations and proposals and provide strategic guidance and results analysis for ongoing direct marketing projects.
I help develop direct marketing programs from concept through post-campaign analysis in a variety of verticals, including pharmaceuticals, yellow pages and chemical manufacturing.
Promoted twice from two previous positions, Assistant Marketing Analyst and Associate Account Executive
Additional Information
Alex Cohen’s Websites:
Alex Cohen’s Interests:
Professionally: strategic planning, online marketing, food marketing Personally: cooking, dining, design, indie music
Alex Cohen’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
