Alexander Bentsen

Current

Information Architect (freelance) at Deutsch
User Experience Consultant at QAU labs

Past

User Experience Analyst (freelance) at Interbrand
Information Architect (freelance) at Deutsch
Information Architect (freelance) at Sudler & Hennessey

Information Architect (freelance) at DraftFCB Healthcare
Information Architect (freelance) at Deutsch
Information Architect (freelance) at McGraw-Hill
UX/QA Analyst (freelance) at Evoke Interaction
User Experience Designer (freelance) at StrawberryFrog
Information Architect at Euro RSCG
QA Engineer/Interaction Designer at R/GA
Senior Quality Assurance Analyst at G2 (Grey)
Lead Quality Assurance Tester (freelance) at Hudson Software
Quality Assurance Analyst (consultant) at JP Morgan Chase
Quality Assurance Engineer (consultant) at Merrill Lynch
Integrated Systems Tester at Citibank
Quality Assurance Tester (freelance) at Bertelsmann AG

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13 more...

Education

New York University
Fashion Institute of Technology
City University of New York-Baruch College - Zicklin School of Business

Hofstra University
Brooklyn Technical High School

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2 more...

Recommendations

23 recommendations

Connections

429 connections

Industry

Information Technology and Services

Websites

Alexander Bentsen’s Summary

I am a User Experience professional with a background in Information Architecture, Usability Analysis and Quality Assurance. I have Fortune 500 and start-up experience.

• Capable of transforming ideas into clear design documents
• Skilled at identifying and resolving quality, accessibility and usability issues
• Extensive experience collaborating with business, design and technology teams

Select clients: Nike | Kraft | McGraw-Hill | AT&T | Ad Council | Pfizer | Pond5 | Kodak | Aruba

Alexander Bentsen’s Specialties:

information architecture, user experience and interaction design, usability and accessibility analysis and testing, wireframing, XHTML/CSS, MS Office, Visio, InDesign, OmniGraffle

Alexander Bentsen’s Experience

Information Architect (freelance)

Deutsch

(Public Company; IPG; Marketing and Advertising industry)

June 2010 — Present (4 months)

• Created functional specifications for a touch-screen kiosk used at Best Buy
• Designed a suite of web tools for an Alzheimer’s caregivers community
• Clients: Kodak, Novartis, Aruba
User Experience Consultant

QAU labs

(Information Technology and Services industry)

April 2006 — Present (4 years 6 months)

• Design and document user experiences
• Conduct usability testing and analysis
• Clients: Pond5, Dax Apparel, Miss NYC Showdown
User Experience Analyst (freelance)

Interbrand

(Public Company; Marketing and Advertising industry)

May 2010 — June 2010 (2 months)

• Analyzed and refined user experience of an idea generation website
• Client: AT&T
Information Architect (freelance)

Deutsch

(Public Company; IPG; Marketing and Advertising industry)

March 2010 — April 2010 (2 months)

• Created functional specifications for a home lending website
• Designed a corporate banking microsite for a WSJ campaign
• Designed user experience for an unbranded acne medication website
• Clients: PNC Bank, Galderma
Information Architect (freelance)

Sudler & Hennessey

(Public Company; Marketing and Advertising industry)

January 2010 — February 2010 (2 months)

• Designed user experience for patient and doctor facing pharma websites
• Clients: Boehringer Ingelheim, Johnson & Johnson
Information Architect (freelance)

DraftFCB Healthcare

(Public Company; ipg; Marketing and Advertising industry)

November 2009 — January 2010 (3 months)

• Designed user interface for a tablet PC application used by sales reps
• Client: Pfizer
Information Architect (freelance)

Deutsch

(Public Company; IPG; Marketing and Advertising industry)

October 2009 — November 2009 (2 months)

• Created user experience for an underage drinking awareness campaign site
• Clients: Tylenol, Ad Council, Kodak
Information Architect (freelance)

McGraw-Hill

(Public Company; MHP; Publishing industry)

June 2009 — September 2009 (4 months)

• Re-designed user experience for a custom textbook e-commerce website
• Designed internal facing admin interface for approving and deploying products
• Created interactive Omnigraffle prototypes and conducted usability testing
UX/QA Analyst (freelance)

Evoke Interaction

(Information Technology and Services industry)

April 2009 — June 2009 (3 months)

• Analyzed website user experience and collaborated with developers on fixes
User Experience Designer (freelance)

StrawberryFrog

(Privately Held; Marketing and Advertising industry)

March 2009 — April 2009 (2 months)

• Refined user experience of an eco-friendly cosmetics e-commerce site
• Client: Natura
Information Architect

Euro RSCG

(Public Company; HAV.PA; Marketing and Advertising industry)

August 2008 — March 2009 (8 months)

• Designed website user experience for Claritin, a leading allergy brand
• Established usability testing process within the digital group
• Participated in client presentation and pitch meetings
• Clients: Kraft, Atlantic Magazine, Schering-Plough
QA Engineer/Interaction Designer

R/GA

(Information Technology and Services industry)

October 2007 — August 2008 (11 months)

• Collaborated on design of search system for NIKEiD e-commerce platform
• Analyzed and refined user experience of Sunglass Hut website
• Consulted internally on information architecture and usability matters
• Lead Quality Assurance Engineer on NikeiD, Nike Basketball, Nike Dunk, Nike Air Force One projects
• Clients: Nike, Verizon, Sunglass Hut
Senior Quality Assurance Analyst

G2 (Grey)

(Internet industry)

March 2007 — September 2007 (7 months)

• Coordinated and executed full-range of Quality Assurance activities
• Lead Quality Assurance Analyst on Pfizer.com redesign project
• Effectively managed 3 QA Testers
• Clients: Adobe, Pfizer, Aetna, AT&T, BMW, BP
Lead Quality Assurance Tester (freelance)

Hudson Software

(Information Technology and Services industry)

August 2005 — March 2006 (8 months)

• Tested websites, DVD menus, Flash CD-ROMs and PDA applications
• Managed QA planning, bug tracking and reporting activities
• Managed test teams of 1-6 people
• Partial client list: Elsevier, Oxford University Press, Wiley
Quality Assurance Analyst (consultant)

JP Morgan Chase

(Public Company; JPM; Banking industry)

October 2000 — May 2001 (8 months)

• Coordinated test planning, execution and bug tracking
• Lead QA Analyst on ‘eAwards’ web-based Financial Aid process management application
Quality Assurance Engineer (consultant)

Merrill Lynch

(Public Company; BAC; Financial Services industry)

October 1999 — August 2000 (11 months)

• Prepared test scripts, test plans and test reports
• Conducted Quality Assurance planning and testing activities on MLX, a suite of six web-based financial applications
• Lead QA on GELP (Global Equity Linked Products) web application
Integrated Systems Tester

Citibank

(Public Company; C; Banking industry)

September 1998 — October 1999 (1 year 2 months)

• Performed extensive testing on Citi f/I online bank
• Tested GUI from customer and Customer Service Rep side
• Trained Customer Service Representatives in call-center applications
• Lead tester on an IVR (Interactive Voice Recognition) system
Quality Assurance Tester (freelance)

Bertelsmann AG

(Privately Held; 10,001 or more employees; Publishing industry)

July 1998 — August 1998 (2 months)

• Performed testing on bol.com, a book-selling e-commerce website

Alexander Bentsen’s Education

New York University

Information Architecture and Website Usability courses 2007 — 2007
Fashion Institute of Technology

Information Architecture & Usability course 2006 — 2006
City University of New York-Baruch College - Zicklin School of Business

BBA , International Marketing , 2000 — 2002
Hofstra University

International Business 1998 — 1999
Brooklyn Technical High School

Regents , Media Communications , 1993 — 1997

Activities and Societies:

Basketball Team