Alex Barreto

Current

Senior Graphic Designer at Armstrong Associates (Sole Proprietorship)
Owner at ABCND (Self-employed)

Past

Graphic Designer at Signarama
Web Design Instructor at Oakland Museum of California
Computer Consultant at Concordia University Computerstore

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Education

Academy of Art University
Concordia University

Recommended

1 person has recommended Alex

Connections

79 connections

Industry

Graphic Design

Websites

Alex Barreto’s Summary

Branding is not a logo, a website, a package, or a name, though these are important, corporate branding strategy is about bringing the organization in line with its long-term vision, unique market position, and unlocking the leadership potential within the organization.

What I do is to help bring your business strategy to life, integrating your brand strategies through your company at every point of public contact and with every type of communication.

I like to know my client, my client's market and my client's clients, I do a lot of research before I come out with solutions tailored to you.

Marketing is branding and branding is marketing,

I have a multicultural background, speak three languages, lived in three countries, and have been educated in engineering and design, and grew with technology. All of these gives me the insight to understanding a wide range of markets and come up with appropriate solutions.

Alex Barreto’s Specialties:

Corporate branding, marketing communications, brand design, print design, web and interactive design, art direction.

Alex Barreto’s Experience

Senior Graphic Designer
Armstrong Associates (Sole Proprietorship)

(Sole Proprietorship; Marketing and Advertising industry)

April 2004 — Present (5 years 8 months)

Conceptualize and design corporate/brand identities, corporate communications, advertisements, sales and marketing materials, packaging, websites. Participate in planning meetings, art direct photo shoots, provide support to clients, and oversee production with vendors.
Owner
ABCND (Self-employed)

(Self-Employed; Marketing and Advertising industry)

1995 — Present (14 years )

Help small to mid-size businesses with their branding needs.
Graphic Designer

Signarama

(Marketing and Advertising industry)

April 2002 — April 2004 (2 years 1 month)

Design large format 2D and 3D architectural graphics, posters, banners, signage, vehicle graphics and billboard. Set-up proofs and permit-request packages.
Web Design Instructor

Oakland Museum of California

(Non-Profit; Museums and Institutions industry)

July 2003 — August 2003 (2 months)

Taught basic web design principles, html, and basic digital imaging needed for web page productions, to high school students working on the Latino History Project.
Computer Consultant

Concordia University Computerstore

(Computer Hardware industry)

1996 — 1999 (3 years )