
Market Research Manager at Apple Inc.
San Francisco Bay Area

Market Research Manager at Apple Inc.
San Francisco Bay Area
(Public Company; AAPL; Computer Hardware industry)
August 2009 — Present (4 months)
(Privately Held; Consumer Goods industry)
February 2008 — March 2009 (1 year 2 months)
FanZanimal was launched after making it to the semifinals of the 2008 HBS business plan competition.
After graduation, we took part in Highland Capital's Summer@Highland program for incubating student-founded startups, where we were mentioned and quoted in Business Week: http://bit.ly/FZinBusinessWeek
(Internet industry)
October 2008 — February 2009 (5 months)
I chipped in for a few months to help get a promising, Boston-based startup off the ground in a difficult funding environment.
I spent most of my time split between recruiting new merchants to the platform (12 in the first 30 days) and marketing our deals on a shoestring budget to tech-savvy consumers (350k targeted impressions for only $356).
The idea behind CrowdSprout is to enable group-buying by bringing together popular merchants and self-organized groups.
For example, 10 new moms interested in the same stroller can band together, allowing a merchant to move a bunch of inventory and the moms to receive a discount.
(Public Company; 10,001 or more employees; aapl; Computer Hardware industry)
June 2005 — May 2006 (1 year )
• Managed team that constructed the global reporting database for Apple’s Accessories group. This tool facilitated central management of a $500M+ business unit.
• Created toolset for critical sourcing decisions, reducing risk of vendor default and ensuring optimal margin.
(Public Company; 10,001 or more employees; aapl; Computer Hardware industry)
December 2003 — June 2005 (1 year 7 months)
• Projected weekly demand, to within two percent of actuals, for over 200 SKU’s and accessories in education and reseller markets.
• Provided manufacturing direction to planners on products representing (in fiscal 2005) $2B revenue, $800M margin, 750K units.
• Directed the allocation staff on inventory distribution based on my quarterly ending-on-hand projections.
• Converted manual forecasting tools into a largely automated process, saving members of the international forecasting staff over five hours each workweek while improving accuracy.
(Partnership; 1001-5000 employees; Management Consulting industry)
August 2001 — August 2003 (2 years 1 month)
FINANCIAL MODELING
• Modeled savings scenarios to determine necessity of new third-party health care management vendor. The vendor selected lead to $5M additional savings.
STRATEGY & RESEARCH
• Performed strategic due diligence including growth and profitability trends, capital requirements and exit strategies, for private equity funds to develop investment theses for acquisitions in multiple industries.
• Screened and profiled target companies through management and customer interviews to highlight deal-breaking management and industry issues for interested private equity funds.
PROJECT MANAGEMENT
• Doubled speed of partnership implementation at a top ten national health insurance company, saving client over $1M.
• Reallocated sales team efforts around most profitable channel partnerships for market-leading $9B footwear firm.
• Developed product marketing strategy for $1B security software company by segmenting customer base
MBA , Business Administration , 2006 — 2008
BA , Business Economics , 1997 — 2001
1997
Running 10K’s and half-marathons, juggling, following the New England Patriots and Boston Red Sox
Volunteer work in early education, including: middle school tutoring, a mentoring program, Director of the Meadowbrook School’s Alumni Council, and sitting on the Board of Trustees of the Meadowbrook School