
Digital Strategist & Social Media Account Executive at Porter Novelli
Greater Boston Area

Digital Strategist & Social Media Account Executive at Porter Novelli
Greater Boston Area
Alexa Scordato is passionate about using social technologies to transform the professional world. She is currently tackling the emerging Enterprise 2.0 industry where she helps business leaders and companies understand how social technologies can help facilitate HR, marketing, and customer support processes.
In 2007, Alexa graduated a year early from Barnard College where she wrote her senior thesis on female adolescents within online fan communities. She believes in introducing the next generation of geeky girls to smarter, safer, and more sophisticated web practices.
An innovative thinker, fast learner, and hard worker, Alexa is determined to make her mark as an established content creator, social marketer, and web-entrepreneur.
web development, copy writing & editing, social network strategies, viral marketing, new media production, branding and identity
(Public Company; OMC; Public Relations and Communications industry)
August 2009 — Present (4 months)
At the intersection of PR, marketing, and all things digital. I work with account teams to provide strategic counsel, hands on execution, and training.
I'm fascinated by the shift that's taking place in the world of communications and the adoption of new technologies in the enterprise.
(Internet industry)
December 2008 — April 2009 (5 months)
(Privately Held; Computer Software industry)
June 2008 — December 2008 (7 months)
(Internet industry)
April 2008 — December 2008 (9 months)
• Executive Support: Support Stephanie Agresta through researching travel, calendar review, planning events and conducted other aspects of administrative and executive support
• Business Development and Sales:
• Social Media Marketing: Manage interfaces for social networks and other marketing efforts for all products of Stephanie Agresta Consulting, including Stephanie Agresta brand, InternetGeekGirl, and Affiliate Karma.
• Affiliate Karma: Provide marketing coordinator support to VP of Affiliate Marketing for managing accounts for clients.
(Internet industry)
May 2008 — June 2008 (2 months)
• Community management and development
• Product demonstrations for potential pro-users
• Provide User Tech Support & email inquiry responses
(Educational Institution; 201-500 employees; Higher Education industry)
January 2005 — January 2008 (3 years 1 month)
2004 — 2007