
Digital marketing enthusiast
Greece

Digital marketing enthusiast
Greece
Article writing, new media analysis, online marketing management.
(Government Agency; 501-1000 employees; Public Relations and Communications industry)
September 2007 — February 2008 (6 months)
Traineeship ("stage") in the Press Service of the Communication Department.
Tasks included:
-Writing press releases
-Covering events
-Contacting journalists
(Privately Held; 1-10 employees; Online Media industry)
June 2007 — August 2007 (3 months)
Primary responsibilities: Copywriting and online PR in order to enhance the website's ranking in search engines (search engine optimization).
Tasks included:
-Link building
-Blog updating
-Article writing
-Promotion through social media
(Privately Held; 11-50 employees; Marketing and Advertising industry)
February 2007 — May 2007 (4 months)
Tasks included:
-Producing a weekly newsletter for internal use featuring online marketing news
-Article writing (published in Play's website and monthly newsletter)
-Involved in account management (Qantas, Currys, Lucozade)
-Industry analysis to assess potential partners (email marketing, mobile marketing, etc)
-Research for upcoming pitches
(Privately Held; 1-10 employees; Online Media industry)
October 2006 — January 2007 (4 months)
Tasks included:
-Responsible for online marketing activities: Identification and communication with key bloggers, management of a Google AdWords campaign, organisation of an online competition for university students’ societies, involvement in forums and social networks
-Website traffic analysis: Monitoring of the website statistics using Google Analytics
M. Sc. , New Media, Information and Society , 2005 — 2006
Dissertation: "Advertising and the Internet: A New Era of Communications". This project provided an assessment of the potential of the Internet as an advertising medium, focusing on its inherent characteristics that differentiate it from the traditional media.
Courses included: New Media and Knowledge Systems, Theories and Concepts in Media and Communication, Global Consequences of Information Technology, Interpretations of Information.
B.Sc. , Business Administration , 2000 — 2005
GPA 8.25/10, ranked first in my year group.
Courses included: Management, Communication and Public Relations, Negotiation Analysis, Strategic Marketing, Consumer Behavior, Project Management, Economics.
Blogging and new media, EU affairs, marketing, journalism, corporate social responsibility.
LSE Alumni Association, LSE Media Group.
EU scholarship to study in Rome for one academic semester (Socrates-Erasmus programme).