Market Intelligence Manager at UOL
Brazil
Market Intelligence Manager at UOL
Brazil
I have very good experience in interactive marketing and online communications with proven results at e-commerce companies, advertising agencies and portals. I’ve developed Submarino.com project and rolled it out collaborating for it to become the biggest e-commerce company in Latin America. At the agencies I was the leader in websites projects and online ad campaigns for clients like Banco Bradesco, HP, Siemens, Nestlé, General Motors, Embraer, Intel, Nokia, Banco Itaú, Mercedes-Benz, Samsung, Fujifilm, Oracle among others, always showing leadership, result-driven orientation, creativity, negotiation and communication skills
Internet, e-Business, Online Media, WebAnalytics, Advertising
(Privately Held; 501-1000 employees; UOLL4; Internet industry)
July 2008 — Present (1 year 1 month)
I´m in charge of leading a group that provides relevant market data to the Ad Sales team, which includes IBOPE Net Ratings reports, IAB reports, news and articles about clients, prospects and competitors.
Identifying trends and opportunities are also my team duties as well helping the sales team developing specific proposals, special projects and new interactive Online Ad Formats.
Besides that I´m still member of UOL´s WebAnalytics Comittee, a workgroup in charge of the evaluation and implementation of a consistent WA solution for the whole company.
(Privately Held; 501-1000 employees; UOLL4; Internet industry)
March 2006 — July 2008 (2 years 5 months)
I´m in charge of providing relevant market data to the Ad Sales team, which includes IBOPE Net Ratings reports, IAB reports, news and articles about clients, prospects and competitors.
Identifying trends and opportunities are also my duties as well helping the team to develop specific proposals , special projects and new interactive Online Ad Formats.
Besides that I´m now member of UOL´s WebAnalytics Comittee, a workgroup in charge of the evaluation and implementation of a consistent WA solution for the whole company.
(Public Company; 201-500 employees; Marketing and Advertising industry)
December 2003 — March 2006 (2 years 4 months)
Online Advertising Planning, wich includes research, analysis and online media buy recommendations.
(Internet industry)
September 2003 — December 2003 (4 months)
At Tesla I was In charge of workflow, since briefing until the delivery of the job, following the production of websites, hot sites, intranet and extranet projects.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
January 2002 — January 2003 (1 year 1 month)
I was in charge of workflow since briefing until the delivery of the job, following the production of websites, hot sites, e-mail marketing campaigns, online advertising (with analysis of the results getting data from AdServers), streaming media, intranet and extranet for clients like Oracle, Samsung, Ford Models, Fuji Film, Effem/Mars, Mercedes-Benz among others.
In a second moment I was responsible for the planning and all agency schedule which includes commercial proposes too.
Interactive project's management and client assistance were also my duties.
For a few months Ive worked as Media Planner, which included planning, buying and controlling the online media operations as well.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
December 2000 — June 2001 (7 months)
Responsible for quality assurance of the final material (banners, websites, hot sites, e-mail marketing), schedules and planning for clients like Submarino.com, Vésper, Banco Itaú, Boehringer-Ingelheim, TVA/Ajato among others.
(Public Company; 11-50 employees; Marketing and Advertising industry)
July 2000 — December 2000 (6 months)
Responsible for information architecture, quality assurance of the final material (banners, websites, hot sites, e-mail marketing), schedules and planning for clients like Nokia, Philips, Intel, MercadoLibre among others
(Public Company; 201-500 employees; Retail industry)
September 1999 — July 2000 (11 months)
I was the leader Webmaster during the implementation of the website.
In a second moment I was in charge of the QA and documentation of the AdminTool (automatic updating system) developed in New York, where I stayed for 25 days. Back in Brazil I trained all local staff in the new tool. The same training session occurred in Spain (I spent 25 days in my first trip and 15 other days in the second to Madrid) and USA (15 days in Miami)
Advertising & Marketing 1994 — 1997
IAB Brasil (Interactive Advertising Bureau), IAB - Interactive Advertising Bureau, Radinho