Consultant at FC Canto
Brazil
- Current
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- PSG Consumer Sales Manager at HP
- Sales Manager at Hewlett-Packard
- Consultant at F. C. CANTO - COMMERCIAL MANAGEMENT
- Past
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- National Sales Manager at Siemens Home Communication
- Consultant at F. C. CANTO - COMMERCIAL MANAGEMENT
- Regional Sales Manager at Sony Brasil Ltda.
- Sales Manager at Hewlett Packard Brasil Ltda.
- Key Account Manager at Electrolux do Brasil S/A
- Education
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- FIA (Fundação Instituto de Administração)
- Universidade de São Paulo
- Escola Superior de Propaganda e Marketing
- Universidade Presbiteriana Mackenzie
- Recommended
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13 people have recommended Alexandre - Connections
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209
connections
- Industry
- Consumer Goods
Alexandre Canto’s Summary
- Sales Management for Retailers and Wholesalers.
- Team Management.
- Projects Coordination.
- Strong participation on strategic business decision-making.
Skills
• Strong Communication and Teamwork skills
• Ability to deal with ambiguity
• High motivation on Challenges
• Focus on Results
Alexandre Canto’s Specialties:
Forecast and Goals stipulation;
Tight relationship with clients (External and Internal);
Leadership and Team motivation;
Commercial Strategy: Serving, Profitability and Price Positioning,
Market Strategy: Information, Price, Product Mix and Promotion.
Alexandre Canto’s Experience
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PSG Consumer Sales Manager
HP
(Consumer Goods industry)
2008 — Present (1 year)
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Sales Manager
Hewlett-Packard
(Consumer Goods industry)
2008 — Present (1 year)
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Consultant
F. C. CANTO - COMMERCIAL MANAGEMENT
(Consumer Goods industry)
April 2008 — Present (1 year 4 months)
- Consulting to the marketing agency Amistà Active Branding in the establishment of strategic links, identification of opportunities and market needs in the area of Branding, as well as selling of sponsorship quotas for social-cultural and sports events for large companies.
- Sales development in the Children's Clothing sector, acting as a representative to the trend mark Babo Uabu (children shoes), besides three other brands being introduced in Sao Paulo market. -
National Sales Manager
Siemens Home Communication
(Public Company; 1001-5000 employees; Telecommunications industry)
May 2007 — December 2007 (8 months)
- Sales management for Brazilian Retail, reporting to CEO.
- Sales Team leadership: 2 Sales Supervisors, 15 Sales Reps, 1 Commercial Annalist and 1 Trainee.
- Building and implementation of Sales Strategy for reaching quantitative and qualitative goals contracted with HQ.
- Member of Group ‘Retail & Industry’ participating of monthly meetings about numbers and market movements.
- Strategic Base: Communication between Sales and Marketing Teams, Account Planning, Sellout management and total focus on Point of Sales.
- Local action plan generating results recover (Market Share and Sales Margin) based on critical analysis of business needs, recognized by HQ in Munich. -
Consultant
F. C. CANTO - COMMERCIAL MANAGEMENT
(Management Consulting industry)
November 2006 — May 2007 (7 months)
-Sales Consultancy to São Paulo and RS (south of the country) based companies.
-Direct Sales area building project to Tedesco Equipamentos para Gastronomia Ltda., a national company acting abroad as an industry of products for professional kitchens, located in Caxias do Sul/RS.
-Worldwide sales organization project for Etcetera Trade Com. Imp.e Exportação de Papéis e Material Fonográfico Ltda., a national enterprise operating in more than 40 countries in all continents. -
Regional Sales Manager
Sony Brasil Ltda.
(Public Company; 10,001 or more employees; Consumer Electronics industry)
September 2004 — April 2006 (1 year 8 months)
-Sales Management for the Retailers based in São Paulo (capital and countryside), South of Minas Gerais and Triângulo Mineiro.
-Leader of a team composed by 11 people (9 Account Managers, 1 Trade Marketing Manager and 1 Commercial Analyst (Y report).
-Customer’s sellthru and stock level monitoring through a Supply Chain weekly operation.
-Administration of Entertainment Vehicle Wholesalers and Installers Channel (Head units, Speakers, etc.). Responsible for the biggest revenue of the Company business.
-Strong participation on strategic business decision-making.
-Semi-annual Projects Coordination on account of Sony Six Sigma Black Belt graduation.
-Proven performer in Regional management holding the greatest share of the Company Business (USD143mi). Achieved growth of 25% (FY05 x FY04).
-Presence of 6 to 7 customers on Company´s Top 10.
-Prominent in quarterly targets, developing customers with incompatible share in the market. Consolidation of business with well-off customers. -
Sales Manager
Hewlett Packard Brasil Ltda.
(Public Company; 10,001 or more employees; Consumer Electronics industry)
October 2000 — September 2004 (4 years)
Supplies Channel Manager - 2002/2004
-Business management together with Supplies Wholesalers Channel;
-Road Shows through the country in order to help Resellers´, Corporations and Public Agencies employees to protect against piracy, besides emphasizing the value proposition of the original HP product;
-Regular contacts with corporate users aiming at identifying needs and opportunities;
-Participation in a Original Supplies Sales project to Big Retailers,
-Sales Force Brazilian representative in Supplies Wholesalers Latin American Conference, in San Juan/Puerto Rico (Nov/2002).
Retail Sales Regional Manager - 2000/2002
-Hardware sales management to retailers;
-Regular visits to retailers stores in order to guide Sales Forces (HP and retailer) to make HP products and offerings visible;
-Prominent in Channel management with the best product mix of the brand,
-Relevant result with brazilian branch of the leader in hypermarkets worldwide, growing up 386% (FY01x00). -
Key Account Manager
Electrolux do Brasil S/A
(Public Company; 10,001 or more employees; Consumer Electronics industry)
March 1996 — October 2000 (4 years 8 months)
Key Account Manager - 1998/2000
-Serving Casas Bahia, reached a growth in 1998, whose volume turn the customer into a Sales Regional. Worked with monthly orders and close contacts with strategic areas in the company;
-Trade Marketing Team management in retailers´ stores, establishing strategies and goals to meet the customers and consumers needs;
-Brazilian representative in the International Electrolux Seminar on Category Management and Key Account Management (February/2000, SP);
-Prized with a 20 days travel to France, on account of Q198 results;
-In october/2000 (last month in the company), the Sales Regional had a growth of 30%, which meant a performance 70% superior to the rest of the company.
Sales Supervisor - 1996/1997
-Acted as White Line Account Manager in SP Sales Regional. Accounts: Carrefour, Casa Centro, CBD, Fast Shop, G. Aronson, Pernambucanas, Ponto Frio (SP).
-Targets reached with high performance and excellent relationship with all customers.
Alexandre Canto’s Education
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FIA (Fundação Instituto de Administração)
Business Management 2008 — 2009
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Universidade de São Paulo
MBA , Varejo - Turma 1 , 1999 — 1999
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Escola Superior de Propaganda e Marketing
Pós , Marketing , 1994 — 1996
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Universidade Presbiteriana Mackenzie
Graduação , Administração de Empresas , 1990 — 1993
