VP, Marketing and Community, Newsy.com
Columbia, Missouri Area
- Current
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- VP, Marketing and Community at Newsy.com
- Past
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- Senior Writer at Revenue Magazine
- Editor at Montgomery Research (MRI)
- Sr. Account Executive at MarchFirst (USWeb/CKS)
- Marketing at The Well
- Education
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- Tulane University
- Connections
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233
connections
- Industry
- Internet
- Websites
Alexandra Wharton’s Summary
More than 12 years of hi-tech marketing communications experience that includes reporting industry news, writing collateral materials, media relations and developing online communities.
Alexandra Wharton’s Specialties:
audience development, online communities, affiliate marketing, search marketing, performance marketing, social media, online advertising, word-of-mouth marketing, social networks, email marketing, reputation management, online video
Alexandra Wharton’s Experience
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VP, Marketing and Community
Newsy.com
(Internet industry)
June 2008 — Present (1 year 6 months)
Responsible for developing the audience for global online video news site.
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Senior Writer
Revenue Magazine
(Publishing industry)
January 2006 — June 2008 (2 years 6 months)
Wrote several feature stories for each issue as well as researched and reported breaking news for the search and interactive advertising sectors. Attended industry events and forged relationships with leaders in the performance marketing space.
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Editor
Montgomery Research (MRI)
(Privately Held; 11-50 employees; Publishing industry)
October 2001 — January 2006 (4 years 4 months)
Worked with Accenture and Capgemini to create collections of white papers for the marketing, healthcare and human resources industries. Researched and sourced cutting-edge material, maintained relationships with industry-leading authors (analysts, academics and corporate executives), heavily edited content and wrote marketing collateral. Worked with creative team to develop design elements.
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Sr. Account Executive
MarchFirst (USWeb/CKS)
(Public Company; 1001-5000 employees; Internet industry)
July 1997 — March 2001 (3 years 9 months)
Developed and implemented strategic and tactical plans for various types of campaigns including product launches, brand extensions, reputation management and audience development. Performed a range of account management tasks and conducted media relations.
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Marketing
The Well
(Privately Held; 11-50 employees; Internet industry)
February 1996 — June 1997 (1 year 5 months)
The world's first online community
Alexandra Wharton’s Education
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Tulane University
- Activities and Societies:
- internship at The Gambit, New Orleans weekly newspaper
Additional Information
Alexandra Wharton’s Websites:
Alexandra Wharton’s Interests:
reading, traveling, trivia, skiing
