LinkedInAlexandra Hanley

Alexandra Hanley

Communications Manager at CU Health Plan

Location
Greater Denver Area
Industry
Marketing and Advertising
Current
  1. CU Health Plan (University of Colorado)
Previous
  1. Eldorado Trading Company,
  2. Fitness Together Holdings, Inc,
  3. Comex Group
Education
  1. Saginaw Valley State University
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280connections
CU Health Plan (University of Colorado)

CU Health Plan (University of Colorado)

Communications Manager

– Present

View full profile

Background

Experience

Communications Manager

CU Health Plan (University of Colorado)
– Present (1 year 2 months)Denver, CO

Manage the strategy, creation and execution of all brand management and department communications to employees/retirees and administrative services users; Provide technical expertise on all communications for the CU Health Plan and Be Colorado wellness program for all digital and print communications vehicles, as well as the consultation and development of marketing plans for department initiatives; Write, edit and publish communications to department customers, preparing materials for briefings, meetings and presentations; Research, develop and provide consistent management on the planning, scheduling, and execution of all communication functions; Provide oversight, updates and strategy input to the Be Colorado and CU Health Plan websites and collaborating sites

Assistant Marketing Director - Temporary

Eldorado Trading Company
(5 months)Broomfield, CO

Ensured the sale and profitability of products, lines and services while analyzing business developments and monitoring market trends; Created, planned and executed demand generation strategies; Worked closely with Sales and Operations to ensure alignment with sales plans and product launches; Managed multiple brands and products concurrently; calculated ROI to determine where to invest resources; Led marketing team of six in all digital and print initiatives including PR, social media, and an ad and catalog schedule that included ad creation and placement in 12 different industry pubs/online vehicles each month and the creation of multiple catalogs per year.

Manager, Digital Marketing & PR

Fitness Together Holdings, Inc
(1 year 2 months)Highlands Ranch, CO

Develop, implement and manage digital marketing initiatives for Fitness Together Holdings, LLC and all of its franchisees for Fitness Together and Elements Therapeutic Massage concepts, Design and maintain landing pages for franchisee websites; write marketing copy; work on multiple digital marketing initiatives, SEO, PPC, social media, blogs, on-line ads, and website optimization. Aid in email marketing campaigns, Assist in creation of quarterly marketing plans, suggest campaigns and offer feedback for ongoing marketing initiatives,Train franchisees on our social media management tool, Engage121, Measure and monitor online performance and digital advertising campaign, Develop and execute online/digital marketing initiatives using project management skills with cross-functional teams - designers, Operations, vendors, agencies and PR firms, write creative briefs and coordinate the production of digital content, Curate blog content, compose editorial calendar, coordinate authorship of blog posts; track and write blog posts as needed, Plan and execute PR strategies to support the company's business and marketing objectives as well as for individual franchise objectives, Collaborate with and manage PR agency for proactive media opportunities, Serve as key contact for customer PR opportunities and work with franchise owners to drive customer participation in PR activities

Marketing Communications Manager

Comex Group
(2 years 1 month)

Manage the marketing communications function - communications calendar, brand, PR plan including interfacing with industry analysts and PR firms to expand the company's brand presence, content development; Develop presentations, collateral and sales tools to support internal channel management teams; Work within the style guide and manage company's brand image and consistency; Translate complex technical solutions in to easy to comprehend marketing messages

Digital Artist, Integrated Production

Crispin Porter + Bogusky
(1 year 7 months)

Create digital art to be used in presentations to national and international clientele; Support the creative team by working closely with traffic and vendors; Create print and digital templates for various materials according to production guidelines; Aid in design and layout of digital media; Create and prepare files for both internal and external production

Art Director/Production Artist

Campbell-Ewald
(1 year 2 months)

Support the development and execution of all Publishing Department online media for a major automotive client; Aid in development of print media for national clients; Identify, document, assign and track every step of print deliverables from concept to completion; Flight-check final digital files for release and/or uploading to FTP sites; Aid in design and layout of print and digital media

Marketing Specialist

Champion
(8 months)Troy, MI

Contribute to various marketing projects and initiatives using creative writing, customer service and project management skills; Offer feedback on marketing reports, planning and design materials provided by vendors; Manage creative inventory and photo shoots; Process and distribute new photography; Assist Marketing Manager in data collection and coordination; Support all technology involved with national promotions and provide phone, trade show, and regional classroom training support

Graphic Designer

Sister Studio
(2 years 5 months)

Produce creative page layouts and advertisements for diverse range of clients; Create original promotional materials for business development campaigns; Write copy for promotions; Formulate ideas and programs directed towards specific audiences; Use language directed towards target audience to best represent client goals; Assist Senior Designer in project development

Languages

  1. Spanish

Skills

  • Advertising
  • Digital Marketing
  • Email Marketing
  • Marketing Communications
  • Online Advertising
  • SEO
  • Social Media
  • InDesign
  • Blogging
  • Digital Media
  • Public Relations
  • Marketing
  • Photography
  • Brand Management
  • Layout
  • New Media
  • Creative Direction
  • Graphic Design
  • Adobe Creative Suite
  • Social Media Marketing
  • Creative Strategy
  • Content Development
  • Project Management
  • Brand Development
  • Trade Shows
  • Publishing
  • Editorial
  • Integrated Marketing
  • PPC
  • Management
  • Online Marketing
  • Graphics
  • See 17+  See less

Education

Saginaw Valley State University

MA, Communication & Multimedia

Activities and Societies: National Communications Honor Society

Saginaw Valley State University

BA, Communication & Multimedia

Activities and Societies: National Communications Honor Society

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