Alex (A.J.) Wilson

Current

• Ad Operations Co-Ordinator at Fairfax Digital

Past

• Client Manager at E-Web Marketing
• E-Business Officer at HSBC

Education

• University of Technology, Sydney
• University of Technology, Sydney

Connections

12 connections

Industry

Marketing and Advertising

Alex (A.J.) Wilson’s Summary

Alex (A.J.) Wilson’s Specialties:

Online Marketing, Digital Marketing, Online Acquisition, Financial Services, Investment Banking, Online Investments, Online Sales.

Alex (A.J.) Wilson’s Experience

• Ad Operations Co-Ordinator

  Fairfax Digital

  (Public Company; 1001-5000 employees; FXJ; Online Media industry)

  April 2008 — Present (1 year 4 months)

  Currently I work in the online ad operations sector of Fairfax Digital.
  
  This position requires crucial time management and a strong understanding of the online advertising industry and the ways in which consumers interact with online content.
  
  The role has allowed me to develop marketing strategies from start to finish and understand the multitude of ways to quantify marketing ROI.
  
  Coupled with my background in SEO/SEM, I am learning how to engage the metrics of Search Marketing VS Display Advertising and the ways in which you can leverage both to help deliver results for advertisers.

• Client Manager

  E-Web Marketing

  (Marketing and Advertising industry)

  April 2007 — May 2008 (1 year 2 months)

  This role involved a diverse range of activities, ranging from SEO/SEM implementation to looking after E-Web's large portfolio of high profile clients.
  
  Main responsibilities included developing and maintaining relationships for upselling and cross selling, project management of new and existing clients and their interaction with E-Web Marketing along with the creation of online marketing plans to expand and grow each clients business. The role also heavily centred around managing the programmers at E-Web to successfully deliver results and work on time and was truely a great learning experience for entry into search marketing.
  
  E-Web Marketing were great to work for, they have a diverse range of management styles and my time with them was fun, exciting and educational.

• E-Business Officer

  HSBC

  (Public Company; 10,001 or more employees; HBC; Banking industry)

  December 2006 — February 2007 (3 months)

  This role involved maintenance and development of the HSBC International website for the International Banking sector while on a short working contract during my time living overseas.
  
  Duties included analyzing the existing site to improve sales conversion, graphic design and content generation.
  
  Search Engine Marketing consultation was also provided to organise and effectively manage the online marketing on Google, resulting in a standard of SEO/SEM that is still getting roled out today from that original initiative.

Alex (A.J.) Wilson’s Education

• University of Technology, Sydney

  Masters of Business , Marketing , 2008 — 2011 (expected)

• University of Technology, Sydney

  BA Comm , Information Management , 2004 — 2007

Alex (A.J.) Wilson’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch