Alexander Macura

Current

• Head of Sales and Marketing at Travelstart Nordic

Past

• Head of Affiliation at Travelstart Global
• Account Trainee at McCann Erickson Frankfurt

Education

• University of the Western Cape/Universiteit van Wes-Kaapland
• Jönköping International Business School
• Uni Mannheim

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Recommended

4 people have recommended Alexander

Connections

286 connections

Industry

Marketing and Advertising

Websites

• My Blog
• My Company

Alexander Macura’s Summary

Working as Head of Sales and Marketing at Travelstart Nordics- one of the worlds first Online Travel Agencies. Within a super competitive landscape, which has over the last decade lead the development of E-commerce to what you know it as today.
This has formed me to become an accomplished strategist and online marketer focused on maximizing ROI and growth by well-executed traffic retention activities through out various marketing channels.

Alexander Macura’s Specialties:

Negotiations (finding best win-win agreement), SEM, SEO, Media buying, Affiliate marketing, Strategic partnership, ROI Analysis, Email marketing, Social media marketing (Twitter, Facebook, Bloggs),

Alexander Macura’s Experience

• Head of Affiliation

  Travelstart Global

  (Privately Held; 11-50 employees; Leisure, Travel & Tourism industry)

  August 2007 — May 2008 (10 months)

  Lead Travelstart´s affiliate related business on the 13 markets that we are active.

• Account Trainee

  McCann Erickson Frankfurt

  (Public Company; 10,001 or more employees; Marketing and Advertising industry)

  September 2005 — January 2006 (5 months)

Alexander Macura’s Education

• University of the Western Cape/Universiteit van Wes-Kaapland

  Master , International Business , 2005 — 2005

• Jönköping International Business School

  Master of Science , Entrepreneurship, Marketing and management , August 2001 — June 2005

  Activities and Societies:

  Developed and co-organized leadership conference with distinguished business and political leaders.
  
  Selected to Future Enterprise business incubation program.

• Uni Mannheim

  Marketing and Management March 2004 — August 2004

Additional Information

Alexander Macura’s Websites:

• My Blog
• My Company

Alexander Macura’s Interests:

Adventures, Challenges, new technology, business opportunities

Alexander Macura’s Groups:

Member in Nova100,

•    Travel & IT Industry
•    The Grasshopper Entrepreneur Network
•    Travel 2.0: Interactive Travel Industry Professionals
•    Travel Business Network
•    Travel Industry Professionals

Alexander Macura’s Honors:

Awarded with a SIDA scholarship, which enabled compelation of my master thesis on Emerging Entreprenuership.
Travelstart Nordic nominated to TRIP Award for best marketing and Distribution 2009.

Alexander Macura’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch