Marketing Consultant (New Media)
Greater Seattle Area
- Current
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- Co-Founder at Banyan Branch Consulting Group
- Founder at Hillary Grassroots Campaign
- Marketing/Label & Artist Relations at iSOUND.com
- Past
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- Marketing Consulting at EDin08.com
- Marketing Consultant at Keller Williams Realty
- Marketing Consulting at HillaryClinton.com
- VP of New Media Marketing at Drive-Thru Records
- Marketing at Smartpunk.com
- Account Executive at Ah-ha.com/Enhance.com
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Alex Garcia’s Summary
New Media Marketing Consultant
Helping businesses get the most out of social media.
Self declared "Cyber-Cowboy" (Neuromancer by William Gibson)
Alex Garcia’s Specialties:
Marketing, New Media Marketing, Product Design, Music Industry, Politics, Social Media, SEO, all things Viral (Myspace, Facebook, etc)
Alex Garcia’s Experience
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Co-Founder
Banyan Branch Consulting Group
(Internet industry)
July 2007 — Present (1 year 4 months)
Marketing Consulting, New Media, Social Media, Viral Campaigns
Current Clients include Strong American Schools (Bill & Melinda Gates Foundation) & Powell TateIWeber Shandwick -
Founder
Hillary Grassroots Campaign
(Political Organization industry)
September 2006 — Present (2 years 2 months)
Created the largest grassroots campaign for Hillary Clinton
Fundraising & Organizing Online -
Marketing/Label & Artist Relations
iSOUND.com
(Music industry)
June 2005 — Present (3 years 5 months)
-Managed all record label relations
-Created new label accounts
-Organized artist features, contests & album previews
-Worked closely with advertisers looking to target our site demographics
-Marketed iSOUND to unsigned artists via new media, viral & email campaigns
-Tripled site traffic and profits in the last 2 years. -
Marketing Consulting
EDin08.com
(Political Organization industry)
July 2007 — May 2008 (11 months)
Marketing Consulting for EDin08.com
EDin08.com is a non profit project by the Bill & Melinda Gates Foundation and the Eli Broad Foundation.
-Created a social media campaign
-Managed Blog outreach and relations
-Organized and promoted the Education Blogger Summit in Wash., DC
-Headed up social network outreach -
Marketing Consultant
Keller Williams Realty
(Real Estate industry)
July 2005 — April 2008 (2 years 10 months)
Social Media Marketing Consulting to Real Estate Agents at Keller Williams Seattle
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Marketing Consulting
HillaryClinton.com
(Political Organization industry)
January 2007 — March 2007 (3 months)
Helped contribute ideas for the new media marketing campaign for the Hillary Clinton Campaign. Went on to create the largest grassroots campaign for Hillary Clinton
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VP of New Media Marketing
Drive-Thru Records
(Privately Held; 11-50 employees; Music industry)
May 2004 — June 2005 (1 year 2 months)
-Created and executed marketing campaigns
-Created artist buzz from the ground up by working with fans to network with potential future fans via viral marketing, video blogs, fan communities, email campaigns, social communities (i.e.Myspace.com, Friendster, etc) and artist contests
-Worked together with music industry giants like MTV, Fuse, Yahoo Music
-Purchased and monitored all internet advertising campaigns, banner ads, ecards and keyword search advertising
-Primary contact for prospective affiliates and promotional partners
-Managed content for the artist and listener newsletters
-Set up artist media on all relevant sites
-Managed search advertising organic and paid optimization -
Marketing
Smartpunk.com
(Privately Held; 11-50 employees; Music industry)
June 2003 — June 2004 (1 year 1 month)
-Managed keyword search advertising including keyword list creation
-Created viral buzz and branding via blogs, Myspace, Friendster, Livejournal, Yahoo Groups, and other music related communities
-Worked with artists & labels to help promote Smartpunk
-Created affiliate programs with music related sites such as Punknews.org and Absolutepunk.net to increase sales -
Account Executive
Ah-ha.com/Enhance.com
(Privately Held; 51-200 employees; Internet industry)
August 2001 — July 2003 (2 years)
-Handled clients enrollment and advertising purchases
-Keyword management
-Sold and set up keyword advertising campaigns on the Enhance network which at the time included keyword advertising & banner ads on Infospace, Altavista, and various internet sites
-Supervised the internet banner sales team
Additional Information
Alex Garcia’s Websites:
Alex Garcia’s Interests:
Internet, Marketing, New Media, Viral Marketing, Social Networking, Music, Start Ups, Product Design, Social Media
Alex Garcia’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
