Alen-Jelco Todorov

Alen-Jelco Todorov

Director of marketing @

Bucharest, Romania
Marketing and Advertising

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Alen-Jelco Todorov's Overview

  • Account Planner at X3
  • Internet Marketing Planner at Webness
  • Promo and Branding Manager Timișoara at AIESEC
  • Video editor (Internship) at Tele Europa Nova
  • Member at AT4T

500+ connections


Alen-Jelco Todorov's Skills & Expertise

  1. Google Analytics
  2. Market Research
  3. Product Management
  4. Product Marketing
  5. Digital Marketing
  6. Google Ad Planner
  7. RTB
  8. Marketing Management
  9. Online Retail
  10. Web Analytics
  11. Creative Writing
  12. Management
  13. Media Planning
  14. Content Marketing
  15. Interactive Marketing
  16. Marketing Strategy
  17. PPC
  18. Email Marketing
  19. Web Marketing
  20. Lead Generation
  21. Viral Marketing
  22. Marketing Communications
  23. Display Advertising
  24. Advertising
  25. Digital Strategy
  26. E-commerce
  27. Marketing
  28. Web Project Management
  29. Television
  30. Start-ups
  31. Online Reputation Management
  32. Conversion Optimization
  33. User Experience
  34. SEM
  35. Social Media
  36. Social Marketing
  37. Google Adwords
  38. Integrated Marketing
  39. Web Development
  40. B2B Marketing
  41. Campaign Management
  42. Online Marketing
  43. Copywriting
  44. Social Media Measurement
  45. Online Lead Generation
  46. Social Media Marketing
  47. Account Management
  48. Direct Marketing
  49. SEO
  50. Mobile Marketing

View All (50) Skills View Fewer Skills

Alen-Jelco Todorov's Experience

VP of Marketing


Privately Held; 11-50 employees; Information Technology and Services industry

December 2012November 2013 (1 year) Bucharest, Romania

Marketing Manager

Privately Held; 51-200 employees; Retail industry

April 2012December 2012 (9 months) Bucharest, Romania

Project Manager


Privately Held; 1-10 employees; Internet industry

September 2009July 2011 (1 year 11 months) Timis County, Romania

Status Pimp is the first IM status messages advertising network. It works on revenue shared model where the users (called pimpers) would get up to 0.07€ for each click from their friends. It launched in May 2009 using only Twitter and in less than 24 hours the first 1,000 beta accounts were already filled. It quickly gained traction with advertisers also, attracting brands like Coca-Cola, Wrigley's, Raiffeisen, BRD Societe Generale, PokerStars and Vichy.

I was the first employee and my day to day responsibilities included communication, account management and customer care.
Branding and communication were our first priorities as users would first associate the company with the usual "make money online" scams. We separated ourselves from this by creating live action videos explaining the registration process, writing creative copy that would exactly target the demographic or even setting up a flash mob in front of Bucharest's biggest mall with a professional team of street dancers.

As things moved on and using the insights I gained by interacting with both users and advertisers I focused on establishing the marketing and product strategy and prepare for the international launch.

Account Planner


Privately Held; 11-50 employees; Design industry

February 2009September 2009 (8 months) Timis County, Romania

Started in 2001 in Timișoara, X3 is the most internationally awarded design studio in Romania. It's main focus is in interactive user experiences, branding and multimedia.

Here I was in charge with explaining prospective clients about our design process, creating compelling briefs for the creative department and bringing my digital marketing know-how to the mix. Luckily I could also practice my hobby in sound design and help out creating amazing digital experiences.

Internet Marketing Planner


July 2008December 2008 (6 months) Timis County, Romania

Webness was the first regional digital marketing agency and catered to both small and medium sized businesses. This was my first interaction with digital marketing and after only one month I realized how much I loved working in this industry.

As a digital marketing planner at Webness I was in charge with helping our sales department create compelling pitches to prospective clients and implementing together with the back-office team marketing tactics like SEM ( SEO & Google AdWords) and social media.

Promo and Branding Manager Timișoara


Nonprofit; 10,001+ employees; Nonprofit Organization Management industry

November 2007July 2008 (9 months) Timis County, Romania

Present in over 107 countries and territories and with over 50,000 members, AIESEC is the world’s largest student-run organisation.

In our local committee I was part of the communication department, responsible for creating marketing collateral for projects that reached thousands of local students.

Video editor (Internship)

Tele Europa Nova

February 2007April 2007 (3 months) Timis County, Romania

Tele Europa Nova is the first local television network to emerge after the 1989's Romanian revolution.

Here I got to be part of the mass-media landscape by editing the footage shot by field camera operators and preparing it for air. Working under pressure is probably TV's middle name as sometimes the segment had to be prepared 2 minutes before going live and mistakes weren't an option.



September 2002May 2005 (2 years 9 months) Timis County, Romania

Started in 2001, AT4T organized the first theater festival in the western part of Romania.

Learning from both alumni and teachers, this is the place I first developed both organizational skills and interest for marketing and communication.

Alen-Jelco Todorov's Additional Information


sound design, web analytics, consumer start-ups, online retail, contemporary faux naif art,

Honors and Awards:

Most creative campaign — Marketing School (2008)
Site of the day - (sound design) — FWA (2010)
Site of the day - (sound design) — FWA (2011)

Alen-Jelco Todorov's Projects


    • September 2010 to Present is an url shortener targeted towards marketing professionals who use Google Analytics UTM's codes to track referral attribution.

    As more and more websites and services start defaulting to https (https does not send referral to a non https website) and the web is accessed through a myriad of devices and desktop clients, referral attribution can't rely solely on headers sent by the browsers. This is where comes along and ensures that data driven decisions are based on reliable referral sources.

  • inspiră-mă

    • December 2009 to Present

    Translated from Romanian, it means "inspire me, please" and the idea was to help writers rewrite their texts by translating the input into Japanese and then back to Romanian. By doing this back and forth about 30 times, the text would've lost the original meaning but instead gain a whole new interpretation, yielding unexpected results.

    What started as an idea at 9 PM went online the next morning, and after a single tweet, it quickly became viral creating almost 10,000 "inspirations". It even got featured on a national radio station.

Alen-Jelco Todorov's Certifications

  • Google Analytics

    • Google
    • May 2011 to May 2012

Alen-Jelco Todorov's Education

IDM - The Institue of Direct Marketing (UK)

Certificate, Digital Marketing


Colegiul Național Bănățean

Informatics, Romanian Literature


DJ at student radio

Activities and Societies: Theater Group Heavenly Hell, Students Council

Alen-Jelco Todorov's Languages

  • English

    (Full professional proficiency)
  • Romanian

    (Native or bilingual proficiency)
  • Serbian

    (Elementary proficiency)
  • German

    (Elementary proficiency)

Alen-Jelco Todorov's Volunteer Experience & Causes

  • Volunteer Interests

    • Causes I care about:

      • Arts and Culture
      • Civil Rights and Social Action
      • Social Services

Contact Alen-Jelco for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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