Co-Founder of CityCircles.com
Phoenix, Arizona Area
- Current
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- Co-Founder / Director of Audience Acquisition at CityCircles
- Past
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- Marketing Assistant at Luxury Institute
- Independent Consultant at Master's Consulting Group
- Buying / eCommerce Intern at Tory Burch
- Account Manager at Acxiom Digital
- Associate Account Manager at Acxiom Digital
- Marketing / Production Intern at IMG - 7th on Sixth
- Education
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- Arizona State University, W. P. Carey School of Business
- Fordham University
- Recommended
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2 people have recommended Aleksandra - Connections
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212
connections
- Industry
- Marketing and Advertising
- Websites
Aleksandra Chojnacka’s Summary
Aleksandra Chojnacka’s Specialties:
• Customer Relationship Management
• Behavioral Marketing
• Project Management
• Online Marketing Metric Analysis
• Mentoring / Counseling
• Information Technology Training
• Fluent in Polish
Aleksandra Chojnacka’s Experience
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Co-Founder / Director of Audience Acquisition
CityCircles
(Internet industry)
2009 — Present (less than a year)
1. Oversee organizational strategy, vision, and mission of CityCircles, a multi-platform portal providing stop by stop information for Phoenix's light rail system.
2. Focus on building a marketing strategy to expand our user database of both light rail users and local businesses.
3. Manage product's features and functions based on user feedback. -
Marketing Assistant
Luxury Institute
(Marketing and Advertising industry)
2008 — 2009 (1 year )
1. Responsible for customer relationship management utilizing Ahoy CRM software.
2. Assisted in preparing research data on luxury brands for participating members.
3. Responsible for customer outreach initiatives to ensure customer satisfaction. -
Independent Consultant
Master's Consulting Group
(Marketing and Advertising industry)
September 2008 — August 2009 (1 year )
Consulting Projects Include:
1. MGM Mirage Hospitality - Customer Recognition Initiative
2. Abbott Laboratories - Diagnostics Go-To Market Strategy
3. Total Transit - Industry Research and Go-To Market Strategy -
Buying / eCommerce Intern
Tory Burch
(Privately Held; Apparel & Fashion industry)
June 2008 — August 2008 (3 months)
1. Prepared sell-through analysis for all retail stores and web to drive an increase in sales.
2. Managed on hand inventory to reduce inventory carrying costs and increase sales in well performing areas. -
Account Manager
Acxiom Digital
(Public Company; 5001-10,000 employees; ACXM; Information Technology and Services industry)
April 2007 — August 2007 (5 months)
Responsibilities included but were not limited to:
1. Implementing customer acquisition methods such as e-mail appends and co-registration
2. Organizing e-mail campaign content testing in order to increase customer engagement
3. Assisting in data quality assurance as well as addressing any adhoc data inquiries.
4. Maintaining client budget per quarter to maximize potential client gain.
5. Managed performance and workload of campaign-producing associates. -
Associate Account Manager
Acxiom Digital
(Public Company; 5001-10,000 employees; ACXM; Information Technology and Services industry)
July 2005 — March 2007 (1 year 9 months)
Responsibilities included but were not limited to:
1. Performing campaign targeting, testing, quality assurance, scheduling, enabling, tracking, data monitoring.
2. Responsible for campaign execution according to client’s marketing objectives.
3. Improving consistencies between client and internal databases via customized exports and imports
4. Assisting in the preparation and presentation of monthly/quarterly and ad-hoc queries and reports.
5. Keeping client updated on email marketing industry news and best practices.
6. Training and mentoring on database management, campaign processes, reporting, and client management -
Marketing / Production Intern
IMG - 7th on Sixth
(Privately Held; 1001-5000 employees; Events Services industry)
August 2004 — May 2005 (10 months)
As the Marketing / Production intern for 7th on Sixth my responsibilities included but were not limited to:
1. Assisting the Marketing Sales Group in researching prospective sponsors for NYC and L.A. Fashion Weeks;
2. Organizing media kits and aided in preparing post event reports for fashion events.
3. Utilizing SAP software to update accounting records for current sponsors.
4. Assisting in executing hospitality services for corporate sponsors during Fashion Week.
Aleksandra Chojnacka’s Education
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Arizona State University, W. P. Carey School of Business
M.B.A. , Strategic Marketing and Services Leadership , 2007 — 2009
- Activities and Societies:
- 1. President, W.P. Carey M.B.A. Marketing Club
2. Vice President, Graduate Women in Business
3. W.P. Carey MBA Volunteer Council
4. M.B.A. Tennis Association
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Fordham University
B.A. , Information Systems / Economics , 2001 — 2005
1. Graduated Cum Laude
2. Dean's List
3. Received Honors for outstanding performance in Information Systems.- Activities and Societies:
- 1. Omnicron Delta Epsilon (International Economics Honor Society)
2. New Student Orientation Leader
3. The Observer - News Columnist
4. Campus Activities Board
Additional Information
Aleksandra Chojnacka’s Websites:
Aleksandra Chojnacka’s Groups:
• President, W.P. Carey MBA Marketing Club
• American Marketing Association
• Tennis Association
• VP, Association of Women in Business
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OFFICIAL W. P. Carey MBA group -
Marketing & Sports Business Alumni @ W.P. Carey -
TiEcon -
Fordham University Alumni Networking Association -
W.P. Carey School of Business MBA Alumni, ASU -
Luxury Institute-Data, Insights, News about Luxury Industry -
CityCircles
Aleksandra Chojnacka’s Honors:
• 2009 Winner, Knight Foundation News Challenge
• Graduate Cum Laude from Fordham University
• Certificate of Excellence in Information Systems (Fordham University)
• Dean's List (Fordham University)
Aleksandra Chojnacka’s Contact Settings
Interested In:
- career opportunities
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
