Aleksandar Blagoevski-Trazoff,Top Marketing Officer

Past

• Chief Sales and Marketing Officer at CableTel Macedonia
• Chief Marketing Officer - CMO || Semos Group, Macedonia at Semos Group
• Sales and Marketing Manager, Seavus Products, Macedonia at Seavus Group

• Owner and VP, Consulting Services at ESDE, Macedonia at Export Strategy Development and Execution
• Competitiveness Advisor at Booz || Allen || Hamilton/USAID MCA in Macedonia at Booz, Allen, Hamilton
• Regional Delegation Public Relations Assistant at AmCross Balkans Regional Delegation in Macedonia at American Red Cross
• Flagship Retail Store Assistant Manager at Orka Sport in Macedonia at Orka Sport/Adidas, Fila Distributor
• Country Manager, Mars Ice Creams at Master Foods, Macedonia at Master Foods

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Education

• University of Massachusetts at Amherst - Isenberg School of Management

Recommended

17 people have recommended Aleksandar

Connections

500+ connections

Industry

Management Consulting

Aleksandar Blagoevski-Trazoff,Top Marketing Officer’s Summary

Technology Chief Marketing Officer || CMO || Sales and Marketing Manager | Strategy Professional. 15 years of experience working for growth-hungry organizations. MBA.

Complement of experience in strategy, technology, online and B2B marketing, sales, product management and high-level negotiations. P/L responsibility for several organizations past. Innovative and resourceful. Excellent communication and team leadership skills.

Human capital development expert = trained over 100 C-level executives and over 900 sales, marketing and business development people in a variety of sales and marketing topics. Enjoys developing people to achieve maximum potential.

Quote from a colleague: "A rare combination of conceptual/strategic thinking and tactical implementation skills".

Aleksandar Blagoevski-Trazoff,Top Marketing Officer’s Specialties:

Marketing, Sales, Technology, Services, SaaS, FMCG, Hospitality, Wine, Dairy, Strategy, Sales Director, Marketing Director, B2B Marketing, Global Marketing, Go-to-market Strategy, Brand Management, Competitive Advantage, Competitiveness, Collaboration, Knowledge Management, Sales Training, Consultative Sales Style, Marketing Training, Negotiation Skills, SEO, PPC, Internet Marketing, Customer Relationship Management, Online PR, Social Networking, Product Marketing

Aleksandar Blagoevski-Trazoff,Top Marketing Officer’s Experience

• Chief Sales and Marketing Officer

  CableTel Macedonia

  (Public Company; Telecommunications industry)

  September 2009 — November 2009 (3 months)

  Responsibilities include leading corporate level initiatives related to product marketing, marketing plan development, marketing research, competition research, competitive strategy development, marketing communications, pricing, customer service/care, promotions, campaign development, advertising (TV/radio/print/indoor/outdoor/online), marketing materials and publications development, point-of-sale materials development, web site development, PR (media relations, press relations, events, online/blog/social media, corporate), customer retention, sales process definition, sales tools/aids development, design, sales support, lead generation, customer relationship management, customer service support, customer care (inbound, outbound, retention, B2B) support, key account sales support, cash center support, door-to-door sales support, executive personnel coaching, sales and marketing personnel training and coaching.
  
  For JAF: I started on 28 Sept 2009 and concluded my employment on 04 Nov 2009. Talk to LI about their tool.

• Chief Marketing Officer - CMO || Semos Group, Macedonia

  Semos Group

  (Privately Held; Computer Software industry)

  May 2009 — September 2009 (5 months)

  Strategy Development, Planning and Reporting
  - Prepare overall marketing strategy together with Group leadership and senior business management
  - Develop programs with quantifiable objectives to measure results
  - Analyze market trends, recommend changes to marketing and business development strategies based on analysis and feedback
  - Prepare and manage the overall marketing and business development budget
  
  Relationship Management
  - Develop and enhance business relationships fostering existing and new business and heighten awareness of the Group
  - Oversee public relations initiatives including press releases, client advisories, advertising, marketing materials and publications and online marketing
  - Design and production of all aspects of visual marketing needs, including print ads, publications and web site development
  - Oversee all event planning for the Group
  
  Management and Leadership
  - Build and maintain a high performance culture through effective performance management, communication and coaching of staff
  - Manage multiple projects, prioritize work and balance strategic and tactical issues
  - Provide clear leadership that establishes credibility with partners and customers and promote and foster a team culture consistent with the Group's values
  - Ensure development of the existing marketing team and oversee the recruitment of appropriately skilled staff to new positions as and when required
  
  Education and Training
  - Develop effective sales and marketing training programs at Group level
  - Organize and deliver training sessions to sales and marketing staff at Group level
  - Organize and deliver training sessions to all customer-facing personnel on several customer service, sales and marketing topics

• Sales and Marketing Manager, Seavus Products, Macedonia

  Seavus Group

  (Privately Held; Computer Software industry)

  November 2007 — April 2009 (1 year 6 months)

  Results
  Transformed the organization from a single product to multiple product organization
  Several top 1 positions on Google.com for organic SEO for great key phrases
  Increased sales pipeline by 400%
  Launched several new software products
  Inducted, trained and developed over 20 new staff members
  
  Job description - Sales and Marketing Manager | Sales Director | Marketing Director
  Overall responsibility for sales and marketing in the Product division, including P/L responsibility, planning, development, execution and metrics. drive revenue generation through multi-channel marketing.
  
  Responsibility for marketing campaign development and execution, including a 20 person outbound telemarketing team, 7 person online marketing team, 3 web/GUI designers and 4 sales support staff.
  
  Lead the development and implementation of strategic plans and competitive marketing strategies. Identify opportunities and how they should modify/enhance strategy to capitalize on marketplace trends.

• Owner and VP, Consulting Services at ESDE, Macedonia

  Export Strategy Development and Execution

  (Marketing and Advertising industry)

  March 2006 — November 2007 (1 year 9 months)

  Founded and led the creation of an innovative company, focused on helping customers penetrate new markets in other countries.Trained over 100 persons in technology and value added sales, focusing on implementation of consultative sales style and business development.
  
  Acted as a Sales and Marketing Manager (Sales Director | Marketing Director) for over 50 campaigns for several clients.
  
  Led the development and execution of strategic B2B marketing research projects spanning 8 countries and 5 verticals. Consulted with C-level executives to develop go-to-market strategies.
  
  Helped companies develop strategic partnerships with Fortune 1000 companies. Developed specific IP, such as EMROI (Export Marketing Return on Investment) model, and Traditional Macedonian Export Marketing Archetype.
  
  Developed and implemented over 20 outbound telemarketing campaigns, pubic relations campaigns, special VIP events, market research campaigns, most of them in key EU markets.

• Competitiveness Advisor at Booz || Allen || Hamilton/USAID MCA in Macedonia

  Booz, Allen, Hamilton

  (Management Consulting industry)

  January 2003 — March 2006 (3 years 3 months)

  Strategy and competitiveness advisor to five industrial clusters in Macedonia. Reoriented custer strategy to focus on value-added products and services for information tehcnology, visual effects and 3D animation, tourism, wine and dairy industries.
  
  Results
  Helped groups of companies achieve over 50 milion Euros in revenues over 3 years
  
  Sucessful pilot projects include work for the Aviator, strategic M&E for the financial services industry, cheese exports for the US market.
  
  Led multinational teams to achieve consensus on strategy and tactics. Trained over 100 C-level executives in strategy development and execution skills.
  
  Trained over 300 staff members in key business-to-business market development skills including 80 C-level executives.

• Regional Delegation Public Relations Assistant at AmCross Balkans Regional Delegation in Macedonia

  American Red Cross

  (Non-Profit; Non-Profit Organization Management industry)

  May 1999 — September 2001 (2 years 5 months)

  Led public relations efforts in a Regional American Red Cross Delegation. Covered media relations for Serbia, Bulgaria, Macedonia, Kosovo and Albania.
  
  Developed a public relations program for AmCross in the Balkans, including a regional newsletter distributed to over 4000 aid workers in the field.
  
  Responsible to respond to US media oureach for the Balkan countries. Oversaw critical cross-border cooperation projects, spanning several Balkan countries.

• Flagship Retail Store Assistant Manager at Orka Sport in Macedonia

  Orka Sport/Adidas, Fila Distributor

  (Sporting Goods industry)

  January 1997 — November 1998 (1 year 11 months)

  Supervised a flagship sport apparel and equipment store with 5 million Euro/year in revenues. Direct responsibility for 6 departments and 50 person staff.
  
  Accountable for revenue growth, key accounts management, goods received and sold, customer satisfaction, customer service, safety and security protocols.
  
  Came in before the business was in operation, and was instrumental in the opening operations.

• Country Manager, Mars Ice Creams at Master Foods, Macedonia

  Master Foods

  (Consumer Goods industry)

  February 1993 — October 1994 (1 year 9 months)

  Country Manager for a wholesale frozen food operation, overall P/L responsibility for a 4 Million Euro per year operation, including marketing, sales,distribution and logistics.
  
  Directly supervised over 15 staff members, including 1 central warehouse and 11 regional warehouses with a mobile ice cream delivery system.
  
  Developed an IT sales and distribution reporting model.

Aleksandar Blagoevski-Trazoff,Top Marketing Officer’s Education

• University of Massachusetts at Amherst - Isenberg School of Management

  MBA , Management , 2005 — 2008

Additional Information

Aleksandar Blagoevski-Trazoff,Top Marketing Officer’s Interests:

Strategy, Best Practices, B2B marketing, Business Models, International Marketing, Global Marketing, Go-to-market Strategy, Brand Management, Brand Elements, Competitive Advantage, Ultimate Competitive Advantage, Competitiveness, Collaboration, Knowledge Management, Sales Training Management, Marketing Training Management, Consultative Sales Style, Negotiation Skills, Innovation, New Product Development, User Communities, Blog, Vlog, Technology, Gadgets, Widgets, Search Engine Optimization, SEO, Pay-per click, PPC, Internet Marketing, Link Building, Web 2.0 Sales and Marketing, Customer Relationship Management (CRM), Online Marketing, Online Public Relations, B2B Marketing, Online Advertising, Product Marketing, Social Networking, Industrial Clusters, Competitiveness, Hiring Exceptional People, Conceptual Thinking, Mind Mapping, Global Sales and Marketing Management, Sales Best Practices, Global Business Development, MarCom, Search Engine Marketing, Social Media Marketing

Aleksandar Blagoevski-Trazoff,Top Marketing Officer’s Groups:

American Marketing Association - AMA, Public Relations Society of America - PRSA, American Chamber of Commerce/Macedonia, MASIT IT Experts Committee, MacedoniaIT, IT Services Macedonia (ITSM Group), Macedonian National Basketball Team for players under 22, Macedonia Tourism Portal Selection Committee Member, Macedonia IT Awards Committee Member

•    Global Project Management
•    Inbound Marketers - For Marketing Professionals
•    The Association for Project Management
•    Project Management Link - www.pmlink.org
•    The Enterprise Architecture Network
•    Project Manager Networking Group
•    Macedonia
•    eMarketing Association Network
•    Technology Leaders Association
•    MarketingExperiments Optimization
•    Cable-TV
•    Technology Marketing Community
•    E-Commerce Network
•    Knowledge Management Experts
•    Marketing 2.0 Technology (Over 3400+ Members)
•    Public Relations Society of America (PRSA National)
•    Chief Marketing Officer (CMO) Network
•    CIOs.com: Chief Information Officer Network
•    biz MACEDONIA
•    Digital Marketing
•    CTAM
•    Online Marketing Network
•    Social Media Marketing
•    SalesBlogcast.com
•    Project Management Expert™
•    Sales/Marketing VP's & Directors - Software & Technology
•    Media Professionals Worldwide
•    PMO - Project Management Office
•    BD Networking
•    Sales Leader Council
•    Wire & Cable Industry
•    Marketing & Communication Network
•    Information, Knowledge and Content Management Specialists
•    Set-top Box & IDTV, Mediacenter DVB and IP / CI+
•    Brand Management
•    STRATEGY PROFESSIONALS NETWORK
•    Global Sales & International Business Advisory
•    Future Social Media
•    Macedonia's MBAs
•    UMass MBA Marketing Management
•    Digital TV Professionals
•    Corporate Planning & Global Industry Segmentation
•    interactive TV and TV 2.0 Group
•    Direct Marketing Eastern Europe
•    Sales and Marketing Management Professionals
•    InsynQ, Inc.
•    MACEDONIAN HR Association
•    Internet Marketing Macedonia

Aleksandar Blagoevski-Trazoff,Top Marketing Officer’s Honors:

Trained over 1000 people over the period of 6 years in the following topics:
Technology/Value Added Sales
Sales Territory Management
Outbound B2B Telemarketing - IT Outsourcing Companies
Retail Sales for Technology Organizations - Top Management
Time Management
Advanced Negotiation Skills for Technology Organization
Visual Merchandising Best Practices
Five Forces Competitiveness Model || by Michael Porter
Industrial Cluster Formation Models
Communication Skills Best Practices
Presentation Skills
Public Relations
Search Engine Optimization Skills
Pay-per-click Campaign Management
Online Public Relations
Reseller Management
Online Promotional Campaign Management
Product Management Best Practices
Product Development
SEO Copywriting Best Practices
e-Newsletter Design

Speaking Assignments:
Second and Third Competitiveness and Export Promotion National Conferences
Macedonia e-Strategy Development
Serbia ICT Cluster Formation Process
SEEITA/MASIT Open Days

Aleksandar Blagoevski-Trazoff,Top Marketing Officer’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch