iotum CEO - try Calliflower
Ottawa, Canada Area
- Current
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- CEO, co-Founder at Iotum Corporation
- Past
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- VP Marketing at Versatel Networks
- Board Member at Fusetalk Inc
- VP Marketing at QNX Software
- Advisor at ServiceSwitch Inc
- Director of Marketing, Home Networks at Microsoft Corporation
- Group Planning Manager, Intelligent Appliances Division at Microsoft Corporation
- Lead Product Manager, Windows Division at Microsoft Corporation
- Product Manager, Windows Division at Microsoft Corporation
- Senior Product Manager at Microsoft Canada
- Sales and Marketing Rep at PRO-C Inc
- Sales at Vestronix
- Developer at Waterloo Engineering Software
- Developer at Bell Northern Research
- Developer at Comshare
- Developer at Mitel
- Education
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- University of Waterloo
- Recommended
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22 people have recommended Alec - Connections
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500+
connections
- Industry
- Computer Software
- Websites
Alec Saunders’s Summary
I've done many things in my career, including participating in the largest consumer launch of a software product ever -- the Windows 95 launch, product managing and launching the first two versions of Internet Explorer, and pioneering the use of the internet as a marketing tool. Along the way I've made my employers hundreds of millions of dollars, and had a blast doing it.
My goals are to experience, participate in, and enjoy the proliferation of new, interesting and fun technology in the market place.
My biggest goal today is to make iotum's FREE Conference Call service on Facebook the dominant voice service for that social network.
Alec Saunders’s Specialties:
Technology marketing and market strategy -- strategic planning, management, product strategy, leadership & team building, industry marketing / seminars and speeches, public relations, revenue growth strategies, 3rd party vendor recruiting/management strategies, competitive strategies, and channel development/management. I have industry knowledge of software development tools, operating systems, home networks, and telecommunications.
Alec Saunders’s Experience
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CEO, co-Founder
Iotum Corporation
(Privately Held; 1-10 employees; Computer Software industry)
October 2003 — Present (5 years 10 months)
Iotum is a Voice over IP startup developing a personal communications service. If you'd like to know more, contact me directly. We're recruiting driven, 'Type A' personalities, who are willing to put a little sweat into the next BIG IDEA to hit the Voice over IP world. Iotum is currently seeking venture financing.
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VP Marketing
Versatel Networks
(Privately Held; 11-50 employees; Telecommunications industry)
October 2002 — March 2004 (1 year 6 months)
Repositioned the product line for entry into next generation telecom markets. Relaunched the company and implemented lead generation campaigns resulting in the first sales of the Versatel's products.
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Board Member
Fusetalk Inc
(Privately Held; 1-10 employees; Computer Software industry)
April 2002 — January 2004 (1 year 10 months)
Serve on Board of Directors
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VP Marketing
QNX Software
(Privately Held; 201-500 employees; Computer Software industry)
April 2001 — May 2002 (1 year 2 months)
As Vice President of Marketing at QNX Software Systems, led company effort to create strategic business plan. Built and led a 16 person marketing team focused on the plan, achieving or exceeding all of the major 18 month objectives in the first nine months. Exceeded lead generation objective by 500%. Increased visibility of the company by 1000%.
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Advisor
ServiceSwitch Inc
(Privately Held; 1-10 employees; Computer Software industry)
November 2001 — February 2002 (4 months)
Served on Advisory Board for this Web software startup.
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Director of Marketing, Home Networks
Microsoft Corporation
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
March 1999 — November 2000 (1 year 9 months)
As Director of Marketing, Home Networks, positioned Microsoft as a leader in the Home Networking business, and built campaigns responsible for recruiting over 300 vendors to Microsoft’s Universal Plug and Play industry working group.
* Drove creation of a company wide 3 year business plan for the home networking market.
* Positioned Microsoft as a thought leader in home networking and increased consumer and industry awareness of Microsoft’s initiatives through advertising, co-marketing activities, conference sponsorship/exhibits, speaking opportunities, and press activities.
* Launched Universal Plug and Play technology in Jan 1999 at Consumer Electronics Show in Las Vegas. Drove effort within Microsoft to build demos, recruit 33 partners, and generate PR.
* Launched Universal Plug and Play Forum industry group at WinHEC in April 1999, including demo area with 22 vendors, and PR efforts around the UPnP forum, and the demo area. Recruited 300 members within 15 months. -
Group Planning Manager, Intelligent Appliances Division
Microsoft Corporation
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
March 1997 — March 1999 (2 years 1 month)
As Group Planning Manager, Intelligent Appliances Division, designed and drove multi-country research study to develop a vision for consumer technologies at Microsoft. Subsequently wrote, and produced, Senior Vice President Craig Mundie’s speech on these themes for the 1999 Consumer Electronics Show in Las Vegas.
* Drove year over year strategic plans for the Windows CE organization in both Fiscal 98 and 99, culminating in presentation to the Business Leadership Team (Bill Gates, Steve Ballmer, Bob Herbold, Paul Maritz and others).
* Conceived and drove multi-country research study focused on developing a vision for consumer technology focus at Microsoft. Subsequently wrote and produced Sr. Vice President Craig Mundie’s speech on these themes titled “Computing Everywhere, Connecting Everything” at CES in Jan 99.
* Drove creation of mobile computing, embedded computing, and entertainment /consumer visions, and tracking studies to progress versus plan. -
Lead Product Manager, Windows Division
Microsoft Corporation
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
January 1996 — March 1997 (1 year 3 months)
As Lead Product Manager, Windows Division, identified “Active Accessibility” technology as strategic in US Government markets, and successfully used the Americans with Disabilities Act and Sec 508 of the Rehabilitation Act to lock Lotus Development Corp out of lucrative contracts in the $750MM US government software market.
* Managed Accessibility / Disability, and consumer product planning teams.
* Turned Accessibility / Disability into a Microsoft asset versus our competitors through a combination of marketing, and driving inclusion of appropriate feature sets in Windows.
* Drove primary segmentation study to identify new markets for consumer PC’s. Identified parents, and workplace PC users as potential markets. Showed that contention for use of the PC in homes could drive purchase of a second PC. Identified “Network Ready” homes as a market for new networked products and services to be delivered into home.
* Drove Fiscal Year 98 Windows 3 year planning process. -
Product Manager, Windows Division
Microsoft Corporation
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
March 1994 — January 1996 (1 year 11 months)
As Product Manager, Windows Division, launched Microsoft Plus! In conjunction with Windows 95, generating $100MM in revenues in it’s first year. Also launched versions 1 and 2 of Microsoft Internet browser, Internet Explorer.
* Launched Microsoft Plus!, Internet Explorer version 1 and Internet Explorer version 2. Launch activities included product planning, naming, messaging, press, and channel activities.
* Effectively used the Internet for the first time at Microsoft Corporate as a marketing tool in support of a large launch via listserv’s, the first implementation of www.microsoft.com, and participation in online forums and newsgroups. -
Senior Product Manager
Microsoft Canada
(Public Company; 201-500 employees; MSFT; Computer Software industry)
March 1992 — March 1994 (2 years 1 month)
As Senior Product Manager at Microsoft Canada, increased share of Developer Tools product line from 29% to 75% over two years. Also ran the most successful large subsidiary launch of the MS-DOS 6 Upgrade globally, achieving 15% upgrade rate in Canada, versus 7% in the United States. Responsible for >$30MM in revenues.
Increased Microsoft’s share of Canadian developer tool market from 29% to 75% in 24 months.
* Reduced annual marketing costs to reach software developers to under C$100,000 by creating commercial-use emailing list, and used it for all upgrade notices and new product offers.
* Ran the most successful large subsidiary launch of MS-DOS 6 Upgrade globally. Achieved 15% penetration into the Canadian MS-DOS install base, versus 7% in the US subsidiary. -
Sales and Marketing Rep
PRO-C Inc
(Privately Held; 1-10 employees; Computer Software industry)
October 1991 — March 1992 (6 months)
Increased run-rate of flagship PRO-C product by a factor of 100 using direct marketing, advertising, and price promotions.
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Sales
Vestronix
(Computer Software industry)
1987 — 1989 (2 years)
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Developer
Waterloo Engineering Software
(Computer Software industry)
1986 — 1987 (1 year)
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Developer
Bell Northern Research
(Public Company; Computer Software industry)
1985 — 1986 (1 year)
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Developer
Comshare
(Public Company; Computer Software industry)
1984 — 1984 (less than a year)
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Developer
Mitel
(Computer Software industry)
1983 — 1983 (less than a year)
Additional Information
Alec Saunders’s Websites:
Alec Saunders’s Interests:
skiing, scuba diving, aboriginal art, and long distance hiking
Alec Saunders’s Groups:
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towerofbabel.com -
Waterloo Alumni -
Ex-Microsoft Employees -
Podcasting and Teleseminar Professionals
Alec Saunders’s Contact Settings
Interested In:
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
