Alec Campbell

Current

Internet Strategy & Business Development Consultant at NetGrowth Group
Business Development - North America at Wordtracker.com

Past

Director, Business Development at buySAFE
Senior Manager Business Development (Emerging Technologies) at Sprint
Business Development Manager (Internship) at EqualFooting

Global Account Manager at Aon
Account Executive at Marsh

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2 more...

Education

Wharton School of Business
University of Delaware

Recommended

9 people have recommended Alec

Connections

500+ connections

Industry

Internet

Websites

My Company

Alec Campbell’s Summary

Internet business development and marketing strategy consultant specializing in strategy planning, strategic alliances, channel development, and online marketing. Focused on utilizing Internet technologies to build scalable customer acquisition channels.

Target clients:
1. Businesses interested in establishing or improving an Internet sales and marketing strategy.
2. Companies interested in establishing or expanding their presence in the United States.

LinkedIn Introductions - I'm interested in connecting with:
1. People the world over who may have a need for a US based business development consultant;
2. Venture Capitalists seeking expert assistance to drive growth for portfolio companies;
3. Recruiters hiring for Internet related business development and/or marketing positions;
4. Anyone in the Philadelphia area for business networking;
5. Other Internet professionals for brainstorming, advice, partnerships;

Alec Campbell’s Specialties:

Internet marketing strategy planning
Search engine optimization (SEO)
Pay-Per-Click search marketing (PPC)
Affiliate program marketing
Developing strategic alliances and channel partners
Identifying new market trends and opportunities

Alec Campbell’s Experience

Internet Strategy & Business Development Consultant

NetGrowth Group

(Internet industry)

March 2005 — Present (4 years 5 months)

NetGrowth Group specializes in driving growth for internet related businesses. We apply extensive expertise gained from working with technology start-ups and the internet divisions of large corporations to achieve rapid growth for our clients.

Our company is based in London with an office in Philadelphia and a network of partner companies spanning the globe.

Primary Role:
Design and implementation of global search marketing strategies including search engine optimization (SEO) and pay-per-click advertising (PPC). Programs enable multinational corporations to reach customers throughout the world across multiple search engines using local languages.

Secondary Role:
Enabling US market penetration for small to medium sized technology companies through building strategic alliances and affiliate relationships. Work with clients to design and implement highly-scalable, channel marketing strategies to build awareness and generate growth in the US market.
Business Development - North America

Wordtracker.com

(Privately Held; Internet industry)

January 2005 — Present (4 years 7 months)

Responsible for the North American business development efforts for Wordtracker; a provider of Internet research data based in London. Specific tasks include:

- Development of strategic alliance partners to expand Company's awareness with potential customers in new market areas;

- Acquisition of data through identification of new sources and negotiation of procurement contracts;

- Management and growth of the company's affiliate marketing program;

- US market research to identify opportunities for expansion through new product development;

- Representation of Wordtracker at major industry conferences including Search Engine Strategies, ad:tech and Internet Retailer.
Director, Business Development

buySAFE

(Privately Held; 11-50 employees; Internet industry)

February 2004 — March 2005 (1 year 2 months)

Developed and executed the channel partner strategy for selling the company's e-commerce risk mitigation service through a number of alliance partners.
Senior Manager Business Development (Emerging Technologies)

Sprint

(Public Company; 10,001 or more employees; PCS; Telecommunications industry)

October 2001 — June 2003 (1 year 9 months)

Analyzed market demand and product development feasibility of combined WLAN and CDMA access solutions for enabling employees to remotely connect to enterprise e-mail and applications. Developed strategic industry alliances with semiconductor manufacturers, equipment OEMs, and system integrators to support Sprint’s wireless LAN initiative.
Business Development Manager (Internship)

EqualFooting

(Privately Held; 51-200 employees; Internet industry)

2000 — 2000 (less than a year)

Identified and recruited several large financial institutions to participate in an online small business financing marketplace. Successfully negotiated two partnership contracts during summer internship.
Global Account Manager

Aon

(Public Company; 10,001 or more employees; AON; Insurance industry)

1997 — 1999 (2 years)

Negotiated and managed the placement of $5,000,000 in annual insurance premiums for several large multinational clients generating over $700,000 in commission and fee revenue. Actively involved in a new business development team that produced 125% of sales goal two years in succession.
Account Executive

Marsh

(Public Company; 10,001 or more employees; MMC; Internet industry)

1992 — 1997 (5 years)

Provided risk management consulting expertise identifying clients’ specific exposures to risk and designing disaster recovery and loss reduction plans to facilitate business continuation. Generated a 20% increase in existing account income and achieved 150% of personal sales goal while recording a 100% account retention record.