
Partner, Creative Director at Fusionpartners, LLC
Greater Seattle Area

Partner, Creative Director at Fusionpartners, LLC
Greater Seattle Area
Al Doyle is a writer, strategist and creative director specializing in marketing large-scale residential communities, sustainable development and buildings, as well as innovative marketing approaches for new urban communities and condominium communities. His team in Seattle at Fusionhappens, LLC has done award-winning, and market-effective work across the United States.
New approaches to intergrating marketing and sales for new urban community and mid- to high-rise condominium communities. Fusionhappens, LLC also produced green living and sustainable development EXPOs and demonstration projects.
(Marketing and Advertising industry)
October 2002 — Present (7 years 3 months)
Serves large scale residential real estate builders and developers nation wide. Fusionpartners delivers a wide range of communications services from consulting on community relations and proactive entitlement campaigns, community theming, branding, management of builder marketing coops and execution of traditional and Internet marketing campaigns for new home communities, mixed-use communities and condominium buildings.
(Marketing and Advertising industry)
April 1983 — September 2002 (19 years 6 months)
Founder and key creative of this advertising and real estate marketing strategic communication collaborative that was the forerunner to Fusionpartners, LLC. Our work was recognized as some of the nation's leading marketing campaigns for new home communities and new home builders.
(Broadcast Media industry)
January 1984 — December 1993 (10 years )
20/20 Inc. pioneered the field of intergrating spot radio buys with local market promotions on a regional and national basis. Clients included Alaska Airlines, Livingston & Company, Hal Riney Partners, NBC Television, Super Cuts, JWT, Perrier Brands, Calistoga Water, Poland Springs and VISA Cards.
(Marketing and Advertising industry)
1980 — 1983 (3 years )
Merged The Doyle Company into David Stern's operation so I could help with growing creative needs and provide strategy, creative direction and film direction for Slade Gorton's first successful run for a seat in the US Senate.
(Marketing and Advertising industry)
1974 — 1980 (6 years )
Seattle based advertising agency representing major retail, eyewear, home entertainment and political clients. Served clients in Seattle, Portland, Phoenix, Chicago, Memphis and Los Angeles. Assisted major Chicago based client group in the rapid expansion of the national retail fashion eyewear industry.
(Marketing and Advertising industry)
1974 — 1976 (2 years )
West Coast arm of New York City based advertising agency. Served wide range of clients including Arm & Hammer Baking Soda, supervised new business and creative development for Seattle, San Francisco and Los Angeles offices.
(Marketing and Advertising industry)
1971 — 1974 (3 years )
Right hand and student of Seattle based advertising and promotion legend David Stern, who years later went on to make a run for Mayor of Seattle. Agency represented some of Seattle's top retailers and dabbled in politics including the successful campaigns electing Slade Gorton as state Attorney General. I worked for David again later in 1980 to do creative and strategy for Gorton's first win for the US Senate with an upset defeat of long time, well loved Senator Warren G. Magnuson.
(Marketing and Advertising industry)
1967 — 1971 (4 years )
Supervised marketing and advertising campaigns for what at the time was Seattle's far and away #1 rated radio station. Also developed creative campaigns, wrote and produced commercials for the station's many clients, assisting one of the best broadcast sales teams in the country.
BA , Communications , 1964 — 1968
Advance integration of the ew home marketing and sales process with Internet took, including kick-ass web sites, blogosphere and social marketing tools.
Judge, 2008 "the Nationals" Awards, National Association of Home Builders,
U.S. Green Building Council. Seattle Chapter
Urban Land Institute, (ULI)
Master Builder Association of King and Snohomish Counties
Home.pdx Church, Portland
The Bridge Church, Portland
Former Board Member & Chair: Canby Grove Christian Conference Center, Canby, Oregon
Former Board Member & Elder, Island Church, Bainbridge Island, WA
Past Chair, City of Seattle Bumbershoot Festival Commission
Judge, The Nationals, 2008; Judge for MAME Awards, Bay Areas, Southern California/Inland Empire, Winner of over 200 local, regional and national new home marketing awards.