Albert Qian

Web & Social Media Project Manager

Location: Santa Clara, California (San Francisco Bay Area)
Industry: Internet

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Albert Qian's Overview

Current

Program Manager - Cisco Communities at Cisco Systems
Co-Founder at Socialize With Us
Consultant at Attention Era Media

Social Media Consultant (Contract) at International Bath and Tile (Sole Proprietorship)
Social Media Consultant (Contract) at Ark Collective
Entrepreneur, Advisor, Consultant at AQ Consulting

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Past

Project Manager - Supply Chain Operations at Cisco Systems
Social Media Advisor (Contract) at TNS Research International
Social Media Marketing Associate at Mobclix

PowerPoint and Creative Design Consultant (Contract) at Sydnie Kohara
PowerPoint and Creative Design Consultant (Contract) at FastCast
Technical Architect & Salesforce Consultant at Great Wave Technologies
Web Marketing and Social Media Intern - Office of Marketing and Communications at Santa Clara University
IT Intern at MCA Public Relations
President, Santa Clarans Against Destructive Decisions at Santa Clara University
Intern at TM&N Design and Branding Consultants

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Education

Santa Clara University
City University of Hong Kong
Syracuse University

Leland High School

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Recommendations

15 people have recommended Albert

Connections

500+ connections

Websites

Albert Qian is a web and social media project manager currently living in Silicon Valley (San Jose, California). A 2010 graduate of Santa Clara University with a degree in MIS, he boasts a rare combination of technical skill, marketing mind, creative drive and analytical insight, all of which are necessary to succeed in the web marketing-social media space. He also understands that in order to succeed in social media, you must put on many different hats.

As of March 2012, Albert is currently working for Cisco in Supply Chain Operations working as a project manager focused on collaboration and web technologies and also serves as a business analyst.

In his previous roles, Albert has also worked on client-facing roles with special orientation towards web and social media, in addition to email newsletter marketing and white paper writing. Notable clients have included the European Union Parliament Commission, Santa Clara University and Emmy-Award Winning newscaster Sydnie Kohara.

In August 2010, Albert also started his own blog called "The Social Media Dude" (http://www.albertqian.com), focusing on branding, simplifying complex issues in social media and social media news in the industry. Since its launch, the blog has been syndicated across several other sites, including Global Good Group (http://www.globalgoodgroup.com, top 100,000 in Alexa), Social Media Mags (http://www.socialmediamags.com, 13M readers per month), and Smedio (http://www.smedio.com).

Albert is also a co-founder of Socialize With Us (http://www.socializewith.us), a site built by social media professionals aimed at social media professionals looking for a forum to bounce ideas, read about industry news and tips and network.

albert.qian@gmail.com | 408-966-1164, 949-385-1489

Specialties

SOCIAL MEDIA
Facebook: Facebook Pages, Facebook Insights (Analytics Tool)
Twitter: Community management, Engagement and content curation
Cisco Quad/Integrated Workforce Experience (IWE): Enterprise Social Collaboration
Blogging: Tumblr, Wordpress
Social Media ROI/Analytics, Social Media Strategy, Social Media consulting & integration

TECHNICAL/PROGRAMMING
HTML/CSS, XML, SQL
Adobe Dreamweaver, Photoshop
Microsoft Office
Clickstream, Unica NetInsight

Program Manager - Cisco Communities

Cisco Systems

Public Company; 10,001+ employees; CSCO; Computer Networking industry

April 2012 – Present (2 months) San Jose, California

Incoming member of the Cisco Global Social Media team, working on Cisco Communities.

Co-Founder

Socialize With Us

March 2012 – Present (3 months) San Francisco Bay Area

Socialize With Us is a site built by me and Morgan Barnhart (Twitter: @MorganBarnhart) for social media professionals focused on bringing helpful articles and ideas to community managers, social media educators and consultants. Visit us today at http://www.socializewith.us and apply to write with us!

Consultant

Attention Era Media

February 2012 – Present (4 months) San Francisco Bay Area

Attention Era Media is a social media marketing, video production and web design agency located in Milwaukee with offices in San Francisco. I advise the Milwaukee team and lead a team out here in the Bay Area on business expansion and strategy.

Social Media Consultant (Contract)

International Bath and Tile (Sole Proprietorship)

Sole Proprietorship; 11-50 employees; Design industry

October 2011 – Present (8 months) Greater San Diego Area

International Bath and Tile is located in San Diego, CA. Founded in 1979, the company is focused on serving San Diego residents with bath and tile solutions for their home remodeling needs. Visit them at http://www.ibtsdiego.com.

Performed under AQ Consulting

* Managed content and engagement on their Facebook page
* Built and managed Twitter account from scratch, accumulating over 800 new followers and a Klout influence score of between 30-40.

Social Media Consultant (Contract)

Ark Collective

Privately Held; 1-10 employees; Apparel & Fashion industry

January 2011 – Present (1 year 5 months) Orange County, California Area

Ark Collective is an alternative backpack and apparel company located in Santa Ana, California. For every backpack bought, one is also given to a deserving child on your behalf. Visit the company at http://www.arkcollective.com/

Performed under AQ Consulting

* Handled the monthly newsletter sent out to a readership of over 100.
* Consulted on social media strategies and best practices
* Handled Press Releases for Give Backs, where the company would go into elementary schools and give backpacks to deserving children.

Entrepreneur, Advisor, Consultant

AQ Consulting

February 2010 – Present (2 years 4 months) San Francisco Bay Area

AQ Consulting is the main arm that I work under for individuals, startups and small companies. Visit my blog at http://www.albertqian.com

* Advise startup founders on how to integrate social media into their daily lives and strategies
* Advise current job-seekers and social media enthusiasts on how to improve their social media presence

Project Manager - Supply Chain Operations

Cisco Systems

Public Company; 10,001+ employees; CSCO; Computer Networking industry

June 2011 – April 2012 (11 months) San Jose, California

Cisco Systems is a world leader in networking, data, video and cloud solutions for the enterprise. The Integrated Workforce Environment (IWE Powered by Cisco Quad) is the next generation collaboration and Social CRM platform by Cisco, aiming to bring a social, collaborative and intranet environment into one place and increase productivity, collaboration and teamwork among employees.

WEB MANAGEMENT WORK
* Collaborated with cross functional teams within the Customer Value Chain Management (CVCM) group to promptly and accurately update internal websites for the most up-to-date information.

* Managed an internal weekly newsletter for CVCM, sent and read by over 3,000 Cisco employees.

* Utilized Cisco's internal Enterprise News Tool to update content within the CVCM IWE community with videos, articles and other rich content.

IWE POWERED BY QUAD RELATED WORK
* Managed the end-to-end community provisioning process, helping launch over 15 communities in a 6 month span, making sure they meet deadlines, answering any technical questions and helping them build their communities to success.

* Managed governance for the IWE platform, auditing over 51 groups in great detail for platform design violations and providing content strategy recommendations, following up afterwards with group administrators and leaders on calls to formulate next steps and strategies.

* Oversaw and managed the re-design of IWE Community templates and presented updated community wireframes as well as presentation design for easier viewing and understanding.

BUSINESS ANALYST RELATED WORK
* Analyzed usage and metrics on a monthly basis for Cisco Quad (IWE), providing a report to internal stakeholders.

* Analyzed video usage by employees throughout the organization, compiling numbers through a report provided to internal stakeholders.

Social Media Advisor (Contract)

TNS Research International

Public Company; 501-1000 employees; Market Research industry

October 2011 – November 2011 (2 months) Brussels Area, Belgium

TNS Research International is based in Belgium and consults for political and non-governmental organizations with a focus on social media and applied technologies. I served as a consultant from Oct to Nov 2011 by writing a white paper analyzing the social media properties of the EU.

Performed under AQ Consulting.

* Consulted the European Parliament Commission on the French and English versions of their Twitter account by writing a 23-page report.
* Categorized and analyzed the types of Tweets sent out, determining account communication style.
* Provided recommendations on next steps and complementary tools that could be used to increase engagement and social influence.

Social Media Marketing Associate

Mobclix

Privately Held; 11-50 employees; Internet industry

March 2011 – May 2011 (3 months) Palo Alto, CA

Mobclix is a startup, founded in 2008 located in Palo Alto, CA. They are the leading mobile ad exchange providing guaranteed 100% fill rates and eCPMs for mobile application developers on iOS, Android, Windows Phone 7 and the Mobile Web. They are a subsidiary of Velti, a British mobile advertising company.

* Write engaging content on the blog (http://blog.mobclix.com) as it relates to the changing mobile industry.

* Co-Manage the Mobclix Twitter feed of 5,000 followers and scan for potential engagement opportunities as well as business development opportunities for the company.

* Co-Managed and helped increase the Facebook Page to over 500 followers.

* Develop month-end analytics report on social media to gauge success of social media efforts as well as PR hits.

* Shot the "Mobclix Minute", a monthly video segment on YouTube devoted to mobile advertising best practices.

* Manage the monthly newsletter sent to over 12,000 individuals.

PowerPoint and Creative Design Consultant (Contract)

Sydnie Kohara

April 2011 – April 2011 (1 month) San Francisco Bay Area

Assisted CBS 5 Morning News Anchor Sydnie Kohara in developing a PowerPoint Presentation for a lecture she was giving at called "When She Speaks", an event for young female empowerment.

Performed under AQ Consulting

PowerPoint and Creative Design Consultant (Contract)

FastCast

July 2010 – March 2011 (9 months) San Francisco Bay Area

FastCast is a mobile news startup located in San Francisco, CA

Work performed under AQ Consulting.

* Assisted company in creating PowerPoint decks to be presented to potential investors
* Led the creative process by suggesting content revisions and good coherent messaging

Technical Architect & Salesforce Consultant

Great Wave Technologies

Privately Held; 1-10 employees; Information Technology and Services industry

June 2010 – February 2011 (9 months) San Francisco, CA

Great Wave Technologies is a Salesforce consulting firm located in San Francisco, California specializing in Salesforce integration, consulting and data migration for small, medium-size and large Fortune 500 companies.

* Learned how to use the Salesforce and Force.com Platform from a consulting point of view.

* Utilized external applications such as Eclipse (Force.com IDE) and Apex Data Loader for Salesforce in data migration techniques.

* Produced documentation for data migration and recorded successes and failures.

* Designed and mocked up Salesforce accounts for application into real-life settings.

Web Marketing and Social Media Intern - Office of Marketing and Communications

Santa Clara University

Educational Institution; 1001-5000 employees; Education Management industry

January 2008 – June 2010 (2 years 6 months) Santa Clara, CA

Santa Clara University is a Jesuit, co-educational four year college located in the heart of Silicon Valley. Founded in 1851, the University stresses education of the whole individual and mastery in competence, conscience and compassion.

WEB MANAGING WORK
* Assisted in creating the website for the Jesuit School of Theology using the CommonSpot interface and Cold Fusion Media, among other projects

* Helped spearhead the creation of SCU Stories, a website highlighting the achievements of current and former students in industry, as well as writing articles for the said project. Provided documentation on how to use blog element in a rigorous 12-step process.

* Completed client projects around campus, aiding in the generation of content and relevant pages. Troubleshot and provided support for clients.

SOCIAL MEDIA WORK
* Drove product marketing through doubling the number of fans on the Facebook page with interactive campaigns such as special features and exclusive content.

* Created a welcoming social media experience for prospective students, resulting in a 40% increase of new student deposits in 2010.

* Gathered and analyzed data from the Facebook page and organized presentations providing breakdowns of analytical data including suggestions on how to better market to the target fan.

* Wrote articles on the Facebook page surrounding topics such as the Gonzaga-SCU Basketball game and the top 21 things to do while at Santa Clara University

* Collaborated with the Alumni Office in creating a promotion encouraging seniors to interact on the Facebook page in exchange for prizes

Portfolio available upon request.

Relevant Links:

SCU Facebook: http://www.facebook.com/SantaClaraUniversity
Jesuit School of Theology: http://www.scu.edu/jst
SCU Stories: http://www.scu.edu/scustories

IT Intern

MCA Public Relations

Privately Held; 11-50 employees; Public Relations and Communications industry

June 2009 – September 2009 (4 months) Mountain View, CA

MCA Public Relations is a PR and marketing firm focused on high technology companies in Silicon Valley.

>> Helped redesign the website with respect to organization, placing specific subsites in their own directory.

>> Redesigned a template for the news and press releases page.

>> Utilized Google Analytics to help company understand web traffic to website as well as external websites.

President, Santa Clarans Against Destructive Decisions

Santa Clara University

Educational Institution; 1001-5000 employees; Education Management industry

January 2007 – March 2009 (2 years 3 months) San Francisco Bay Area

Santa Clarans Against Destructive Decisions was a club on campus at Santa Clara University focused on bringing alternative events to party culture focused on having fun without the usage of alcohol. Events included weekly meetings, dances and outings.

>> Spring 2007: Coordinated the AFTERGLOW dance event by collaborating with a team of four officers. Managed a small budget, handled sound equipment logistics as well as venue logistics.

>> Spring 2008: Coordinated the Spring Fling dance event by collaborating with officers and managing a small budget, as well as managing sound equipment and venue logistics. Resulted in successful turnout.

>> SOBEr Pong: Coordinated Beer Pong derivative event by using Sobe drinks in place of alcohol. Created single-elimination tournament with successful turnout.

Intern

TM&N Design and Branding Consultants

November 2008 – December 2008 (2 months) Hong Kong

TM&N Design and Branding Consultants is a multi-national branding and marketing company located in Hong Kong focused on designing and branding international and local companies for the Hong Kong/China/Pearl Delta region.

>> Helped name a six star hotel in Macau, providing ideas and strategic naming possibilities.

>> Consulted firm in implementing and approaching a plan for a fitness company's E-Commerce plan.

>> Conducted market research on various multinational and Hong Kong-specific firms, providing analysis on segmentation, differentiation and product lines.

Visiting Student, Marketing

City University of Hong Kong
- Principles of Marketing (MKTG 181)
Syracuse University
- International Marketing (MKTG 178)
- Hong Kong in the World Political Economy
B.S.C., Operations Management Information Systems

Santa Clara University
- Internet Marketing (MKTG 175)
- Data Warehousing (OMIS 113)
- Systems and Design (OMIS 107)
- Systems Programming (OMIS 107)
- International Management (MGMT 175)

Facebook Insights Project
- June 2009 to June 2010
Team Members: Albert Qian

Software Used
* Facebook Pages
* Microsoft Excel
* Microsoft PowerPoint

Purpose, Goal and Outcomes
* The purpose of this project was to find out how the Facebook page was being interacted with. Taking numbers from the past 3-6 months, I was able to discover user behavior and make suggestions to both the communications team as well as the board of regents how Facebook was being used by the University marketing office.

View All (22) Skills View Fewer Skills

Santa Clara University

B.S.C., Operations Management Information Systems

2006 – 2010

Debate Team
Debate Team Coach & Judge (2011-Present)

Santa Clarans Against Destructive Decisions - see details above

Fireside Chats
Secretary (2010-11)

OMIS Student Network
Co-Founder (2010-11)

Activities and Societies: Debate Team (2006-2010), Santa Clarans Against Destructive Decisions (2007-2009), OMIS Student Network (2010-11), Fireside Chats (2010-11)

City University of Hong Kong

Visiting Student, Marketing

2008 – 2008

Studied abroad in Hong Kong through Syracuse University Abroad, Aug. - Dec. 2008

Activities and Societies: CityU Debate Team

Syracuse University

2008 – 2008

Studied abroad in Hong Kong in Fall 2008. Attended Southeast Asia seminar and Syracuse University courses.

Activities and Societies: City University of Hong Kong Debate Team (Fall 2008)

Leland High School

HS Diploma

2002 – 2006

Leland High School Speech and Debate Team:
2005-06: Parliamentary Debate Team Co-Event Chair
2005-06: Public Relations Officer
2004-05: State Tournament Qualifications runner-up; Public Forum Debate

The Charger Account
2005-06: Editor, "Viewpoint" section

Activities and Societies: Leland High School Speech and Debate Team (2002-2006), Leland High School Math Team (2003-2006), The Charger Account - Campus Newspaper (2004-2006)

Websites:

Interests:

New Technology, Social Networking & Media, Social Networking Applications, Blogging, Connecting & Meeting New People, Running/Jogging, Reading, Discussing Issues

Groups and Associations: