Alberto Volpe

Current

Director at Italia del Gusto (Taste of Italy) Consortium

Past

Marketing Director at Branca
Marketing Manager at Unilever
European Brand Development Manager at Unilever

Category Manager at Bestfoods
Marketing Manager at Sanpellegrino
Senior Product manager at Galbani
Junior product manager at Ferrero

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Education

Università Commerciale 'Luigi Bocconi'

Recommended

9 people have recommended Alberto

Connections

235 connections

Industry

Food & Beverages

Alberto Volpe’s Summary

16 years of working experience in FMCG industry, more specifically in food companies, always at the top of the different market segments.

Very solid marketing experience, balanced carrier between the local hands-on business activities and the international coordination perspective.

Succesfully managed Leading Italian Brands like Sanpellegrino, Bertolli, Fernet-Branca

Accountable for the commercial performance and development of the business, as well as responsible for the strategic positioning of the brand portfolio.

Natural strategic perspective, managed complex innovation project across many different countries: attitude to understand local perspective, and to coordinate and achieve global solutions.

Alberto Volpe’s Specialties:

Portfolio Strategy & Planning
Strategic & Integrated Communication
Media Planning
Product & Brand Innovation
People Management
Brand Equity Building
Budget Management

Alberto Volpe’s Experience

Director

Italia del Gusto (Taste of Italy) Consortium

(Partnership; Food & Beverages industry)

October 2007 — Present (2 years 2 months)

Italia del Gusto (Taste of Italy - Great food good living) is a consortium comprising more than 20 important Italian firms (including Barilla, Illy, Rana, Filippo Berio, Cirio, Auricchio, Granarolo, Aia, Riso Gallo, San Benedetto, Parmacotto, Orogel, etc.) with high quality products in the food sector. It undertakes activities in marketing, promotions, and communications in international markets to assist in the development of international sales for its member firms
Marketing Director

Branca

(Food & Beverages industry)

January 2005 — September 2007 (2 years 9 months)
Marketing Manager

Unilever

(Public Company; Food & Beverages industry)

November 2003 — December 2004 (1 year 2 months)
European Brand Development Manager

Unilever

(Public Company; Food & Beverages industry)

April 2001 — October 2003 (2 years 7 months)
Category Manager

Bestfoods

(Public Company; Food & Beverages industry)

February 1999 — March 2001 (2 years 2 months)
Marketing Manager

Sanpellegrino

(Food & Beverages industry)

October 1996 — January 1999 (2 years 4 months)
Senior Product manager

Galbani

(Food & Beverages industry)

1994 — 1996 (2 years )
Junior product manager

Ferrero

(Food & Beverages industry)

1992 — 1994 (2 years )

Alberto Volpe’s Education

Università Commerciale 'Luigi Bocconi'

1985 — 1989

Additional Information

Alberto Volpe’s Groups:

Marketing professionals network

Executive Suite
280 Group: Product Management & Product Marketing
TEN - Top Executives Net
Made in Italy & Luxury Goods (Italian Managers only)
FMCG Professionals (World Wide)
CPG Professionals (World Wide)
Marketing Executives Group
MILAN EXPO COMMITTEE
Sports Marketing and PR Pros
Wines & Spirits (Number 1 W&S group on Linked)
Italian Networking Project
SocialMediaForum
CONSUMER PACKAGED GOODS CONNECTS - SuperGroup!
AlumniBocconi
Luxury Recruit for Luxury & Lifestyle Professionals
Half Marathon Runners
Running Lovers
UNILEVER PEOPLE
High Powered Food & Beverage Forum - Foodservice & Retail Executive Networking - Job Opportunities
NUVOLE DIGITALI 3.0
EX Galbani
Alcohol/Beverage, Adult Beverage Jobs and Networking Forum, #1 Beverage Jobs Group
Bedo Intrapreneurs
Open Run