Albert Q. Moy

Albert Q. Moy

Account Supervisor at Hudson Rouge

Location
Greater New York City Area
Industry
Marketing and Advertising

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Albert Q. Moy's Overview

Current
Past
  • Digital Account Executive at BBDO
  • Assistant Account Executive at BBDO
  • Coordinator at NYCMovieScreenings
  • International Network Assistant at BBDO
  • President at Moy's Enterprises
  • Associate at Smith Barney
Education
Connections

500+ connections

Albert Q. Moy's Summary

An advertising professional, with six years of experience, who has worked across traditional and digital campaigns on large iconic global brands, such as ExxonMobil, General Electric, Bank of America and Mars.

Specialties: Digital, Rich Media, Flash, Website Development, User Experience (UX), Mobile, iAd, Interactive, Television, Print, Radio, OOH, Event Marketing, Non-profit

Albert Q. Moy's Experience

Account Supervisor

Hudson Rouge

Privately Held; 51-200 employees; Marketing and Advertising industry

September 2014Present (1 month) New York, NY

Lincoln Motor Company

Senior Account Executive

BBDO

Public Company; 10,001+ employees; OMC; Marketing and Advertising industry

February 2012August 2014 (2 years 7 months) New York, NY

Account: ExxonMobil - Fuels & Lubricants
B2C: Mobil Super, Mobil 1 and Motorsports
B2B: Basestocks, Marine and Aviation

Concentration: Digital (Flash and Rich Media Banners), TV, Print, Radio, Strategy, Sponsorship

Chief Marketing Officer, Board Member

Party4aCause (Non-Profit)

Nonprofit; 11-50 employees; Philanthropy industry

October 2011November 2013 (2 years 2 months) New York, NY

• Oversee and lead all activities related to Marketing strategy, PR, creative, digital media and promotions/advertising with a zero-based budget.
• Recruited 14 advertising young professionals to volunteer their expertise and time to help Party4aCause achieve its mission
• Spearheaded Party4aCause brand identity video campaign through a collaboration of leading young professionals from top advertising agencies and production houses, all done with a zero-dollar budget
• Responsibilities include ensuring all external communications aligns with brand standards, oversight of external-facing digital properties which includes website, blog, Facebook, Twitter, Pinterest, YouTube, Flickr and Meetup, email newsletter and the creation of compelling creative
• Sits on the Board of Directors

Party4aCause is a non-profit organization led by a group of young, active New York City professionals dedicated to supporting the local community through social fundraising events and bringing others closer to the cause. Since 2006, we've partnered with a wide range of local charities. Visit our website to learn more about how we lend a hand to our beloved New York City community, one party at a time

http://www.party4acause.com/
http://www.p4acnyc.org/

Account Executive

Ogilvy & Mather

Public Company; 10,001+ employees; WPP; Marketing and Advertising industry

April 2011February 2012 (11 months) New York, NY

Account: Citizens Bank

• Managed the day-to-day operations, budget and timeline on over 15 above-the-line campaigns, with all campaigns launching on-time and on budget
• Developed creative brief and messaging strategy and brief creative teams to ensure they produce great creative that is on-strategy
• Led a variety of campaigns ranging from new product launch to sponsorship to brand messaging
• Supported team on digital campaigns, including the production of its Facebook campaign and Customer Relationship Review (CRR)
• Managed talent payments, traffic instructions and work with finance on open jobs and invoices

Concentration: Strategy, Sponsorship, New Product Launches, Digital (ODA and Social Media), TV, Print, Radio

Account: BlackRock
• Supported the new business team in pitching and winning the BlackRock account

Digital Account Executive

BBDO

Public Company; 10,001+ employees; OMC; Marketing and Advertising industry

April 2010April 2011 (1 year 1 month)

Account: General Electric
Corporate (Ecomagination and Healthymagination), Capital and Appliances

• Managed the day-to-day operations, budget and timelines on over five major campaigns
• Supervised the ecomagination photo project, including user experience, website production and post-launch analysis, resulting in over 31,000 photos uploaded by over 2,000 unique users with an average time of 4 minutes 25 seconds spent on the experience
• Coordinated with Account Supervisor on the development and production of GE’s first iAd, utilizing innovative new media and rich interactions to show users how GE’s ecomagination help make the world a better place, resulting in over 154,000 taps with an average time of one minute and four seconds spent on the experience
• Handled the production of GE’s YouTube Brand Channel Interactive Takeover, an interactive video derived from GE’s iAd to expand the message to a wider audience on GE’s YouTube brand channel, resulting in a 4,697% increase for channel views and a 133% increase in subscribers only two weeks after launch
• Directed the production of flash and rich media banner units announcing GE’s $200MM Ecomagination Challenge that resulted in over 3,500 ideas submitted, 24,000 votes casted and 60,000 new user registrations
• Oversaw all digital job estimates

Concentration: Flash, Rich Media, Website Development, User Experience, iAd, Print, TV

Assistant Account Executive

BBDO

Public Company; 10,001+ employees; OMC; Marketing and Advertising industry

August 2008April 2010 (1 year 9 months)

Account: Bank of America
Brand, Home Loans, Deposits, Sponsorship

• Managed print production on 12 major campaigns and support Manager on national TV, radio and out-of-home projects, producing over 100 deliverables while ensuring campaigns went live on-time and remained on budget
• Handled the launch of Bank of America Home Loans, a rebranded line of business after the acquisition of Countrywide Financial, by creating 10 print ads and 3 television spots in the $917k campaign
• Directed print production on a promo campaign for new account acquisitions that exceeded goal of new sign-ups by 119%
• Implemented a $245k sponsorship campaign for the 2009 Chicago Marathon, creating over 20 deliverables that included print, radio and out-of-home creative that brought awareness on how Bank of America supports the community and its activities, that was featured in the Chicago Tribune and NBC5
• Administrated billing, status reports, securing legal substantiation and network clearance for major campaigns
• Aided client’s research by producing daily executive reports that featured banking trends, news and competitors’ marketing activities
• Collaborated with budget coordinator to approve costs for internal production house and audio/visual studio work
• Worked directly with Operations Director to forecast scope for each year and to ensure there is allocated scope for each new campaign

Concentration: TV, Print, OOH, Radio

Coordinator

NYCMovieScreenings

January 2008August 2008 (8 months)

Overseeing and managing a team of over 20 associates, my team and I partnered with Paramount, Universal Studios and New Line Cinema to maximize publicity for upcoming movies through free screeners and promotional events. I managed over 80 screenings, including red carpet events, that had at least 600 guests per screening. I also created the marketing strategy to utilize Facebook to spread awareness of the company which resulted in a 67% member subscription increase in just two weeks.

International Network Assistant

BBDO

Public Company; 10,001+ employees; OMC; Marketing and Advertising industry

December 2007August 2008 (9 months)

Account: Mars (Global)

• Supervised and trained two interns to work with international offices on new creative and requests
• Corresponded with network of 76 countries and Omnicom agencies, acting as a liaison to facilitate all international requests
• Managed the corporate intranet, including updated status reports and over 2,000 worldwide creative materials for global offices, resulting in a stronger knowledge base

President

Moy's Enterprises

November 2006January 2008 (1 year 3 months)

eBay Powerseller specializing in consumer electronic products.

Associate

Smith Barney

Public Company; 10,001+ employees; MS; Financial Services industry

September 2005December 2006 (1 year 4 months)

Albert Q. Moy's Skills & Expertise

  1. Rich Media
  2. Outdoor Advertising
  3. Mobile
  4. Event Marketing
  5. Radio
  6. Television
  7. IAD
  8. Advertising
  9. Online Advertising
  10. Interactive Marketing
  11. Integrated Marketing
  12. Digital Marketing
  13. Digital Media
  14. Social Media Marketing
  15. Client Service
  16. Social Media
  17. Client Services

Albert Q. Moy's Education

City University of New York-Baruch College

Bachelor of Science, Corporate Communications

20032008

Francis Lewis High School

Bachelor of Science, Corporate Communications

20002003

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