
Executive Creative Director, Digital at McCann Erickson
San Francisco Bay Area

Executive Creative Director, Digital at McCann Erickson
San Francisco Bay Area
Alastair has over 12 years of digital advertising experience working for McCann Worldgroup in San Francisco and Ogilvy & Mather in New York and London. This includes acting as lead creative on large Web sites and advertising campaigns for companies like Microsoft, Nortel, Cisco, American Express, GlaxoSmithKline, Kodak, and Nestlé.
At Ogilvy & Mather, he worked on the global IBM account for three years. He has also had extensive experience on many technology accounts, both consumer and B2B, including Microsoft, IBM, Cisco, Hewlett-Packard, Lenovo, Yahoo!, SAP, and Nortel.
His work has included pioneering efforts in social marketing, digital outdoor, and digital video. His work has been recognized by Cannes, The Clios, The One Show, London Advertising Awards, Webbys, Communication Arts, DMA Echos, National and Regional Addys, DMA (U.K.), IAB Mixx Awards, and AdTech.
Alastair spends on average 10 hours per day online, reflecting a major cutback since meeting his girlfriend who funnily enough he met in real life.
Alastair holds a First Class honors degree in Graphic Design from Nottingham Trent University.
Digital advertising including outdoor, websites, banner advertising, digital video, social publishing but I mainly enjoy attending meetings and writing emails.
(Public Company; 201-500 employees; IPG; Marketing and Advertising industry)
October 2008 — Present (1 year 2 months)
(Public Company; 201-500 employees; IPG; Marketing and Advertising industry)
November 2006 — Present (3 years 1 month)
Creative Director on the Microsoft account working out of the San Francisco office.
(Public Company; Marketing and Advertising industry)
April 2004 — November 2006 (2 years 8 months)
(Public Company; 501-1000 employees; Marketing and Advertising industry)
January 2001 — April 2004 (3 years 4 months)
BA Honours , Graphic Design , 1994 — 1997
Member of the OneClub