Business Director - Digital Planning
London, United Kingdom
- Current
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- Business Director at MindShare
- Past
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- Senior Producer at Dare
- Account Manager at Dialogue DLKW
- Content Manager at The IT Job Board
- Marketing Analyst at Wunderman
- Education
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- The University of Hull
- Recommended
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9 people have recommended Alastair - Connections
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209
connections
- Industry
- Marketing and Advertising
- Websites
Alastair Cotterill’s Summary
I’m a web and social media enthusiast, with a decade of digital marketing experience.
With passion and curiosity I try and make sense of how technology is shaping society, culture and business and put this at the heart of advertising and media strategy.
Alastair Cotterill’s Specialties:
digital advertising, digital marketing, creative, media, mobile, integrated campaigns, web design, branding, usability, customer journeys, making things happen, social media, conversational marketing, SEO, search, agencies, advertising
Alastair Cotterill’s Experience
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Business Director
MindShare
(Public Company; Marketing and Advertising industry)
December 2007 — Present (2 years 1 month)
Integrated digital media and creative planning across MindShare's portfolio of clients, including: Nike, HSBC, IBM, Nestle, Unilever, Pepsi, Motorola, Ford, Mazda, ITV and Capcom.
Responsible for overseeing Mindshare's digital creative output - managing a roster of specialist suppliers and the project management teams tasked with delivering creative solutions.
Helping establish Mindshare’s Social Media offering, setting up www.notanothermindshareblog.com and www.twitter.com/mindsharesocial -
Senior Producer
Dare
(Privately Held; Marketing and Advertising industry)
December 2006 — December 2007 (1 year 1 month)
Responsible for managing the development and delivery of digital marketing campaigns, from strategy and creative development through to final delivery and evaluation.
Working on the Vodafone Global account this included managing the digital presence of the Vodafone McLaren Mercedes F1 team and the development of global corporate websites such as vodafone.com.
Prior to this I worked on Woolworths and Unilever; including online advertising, viral, mobile, eCRM and social network marketing campaigns. -
Account Manager
Dialogue DLKW
(Marketing and Advertising industry)
2004 — December 2006 (2 years )
I was responsible for managing the development and delivery of digital and integrated marketing campaigns from initial creative idea through to final delivery and evaluation. This included online advertising, email marketing, website development, viral and interact TV. I work primarily with Halifax and Bank of Scotland (HBOS), Vauxhall, Everyman - Institute of Cancer Research and on key Government initiatives for the Central Office of Information (COI), on campaigns such as RAF recruitment, Teenage Pregnancy and Student Finance.
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Content Manager
The IT Job Board
(Public Company; Staffing and Recruiting industry)
2001 — 2003 (2 years )
I was responsible for the design, development and marketing of the site, playing a key role in all aspects of the business and the overall strategy. In 2 years we took the site from conception to the position of +25% market share, the UK’s second largest IT specific and tenth largest general online recruitment site (source: Hitwise.com).
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Marketing Analyst
Wunderman
(Public Company; Marketing and Advertising industry)
2000 — 2001 (1 year )
Alastair Cotterill’s Education
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The University of Hull
1996 — 2000
Additional Information
Alastair Cotterill’s Websites:
Alastair Cotterill’s Groups:
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Fans of Mashable -
TED: Ideas Worth Spreading -
We Are Social -
WPP Current Employees -
Digital Gurus London - The Community for Digital Media Folk
Alastair Cotterill’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- expertise requests
- business deals
- getting back in touch
