Alastair Cartwright

Current

• Owner at A Cartwright Associates

Past

• Co-founder / Commercial Director at Enhance Media
• Business Development Manager at Workthing.com
• Consultant at Price Jamieson

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Education

• University of Portsmouth
• Blundell's School

Recommended

17 people have recommended Alastair

Connections

500+ connections

Industry

Internet

Websites

• My Blog

Alastair Cartwright’s Summary

• Entrepreneurial online specialist, successfully launching, building and selling £1M online communications consultancy.

• Proven business manager, with incisive budgetary and cost controls, strategic planning and tactical implementation.

• Senior online marketing specialist, key skills include strategic, planning and campaign management, including all aspects of online advertising creation, online media planning and buying.

• 8+ years’ experience within the online marketing industry, focusing on achieving clearly defined sales, marketing and business development goals.

• Technologically adept and agile, maximising ROI through intelligent application of online channels, digital media, and specialist online targeting strategies. Advanced knowledge of Google and search engine marketing strategies (PPC + SEO).

• Social networking expert – advanced knowledge of using Twitter, Linkedin and Facebook to enhance online marketing campaigns

• Articulate, persuasive and high profile communicator and networker, with extensive business experience at a senior level, across a wide variety of sectors and company cultures. Current network of industry contacts including trade bodies, blue-chip clients and Linkedin.com network of 9,200+ first degree individual contacts.

Alastair Cartwright’s Specialties:

• Launched and built Enhance Media into the UK’s market-leading online communications consultancy, earning a reputation for pioneering work with online recruitment marketing.

• Established Enhance as first Google Qualified recruitment advertising company

• Created the National Online Recruitment Audience Survey (NORAS), now recognised as the leading UK research standard for online recruitment insight.

• Part of launch team for Workthing.com, now a Top 5 UK online recruitment site

Alastair Cartwright’s Experience

• Owner

  A Cartwright Associates

  (Staffing and Recruiting industry)

  March 2009 — Present (5 months)

• Co-founder / Commercial Director

  Enhance Media

  (Privately Held; Online Media industry)

  May 2001 — March 2009 (7 years 11 months)

  Co-founder of Enhance Media, a pioneering recruitment communications consultancy launched with my business partner to help UK business recruit more effectively and efficiently.
  
  I manage the commercial operation of the business, exploiting new strategic opportunities built upon strong long-term client relationships and dynamic online and offline marketing campaigns.
  
  This includes negotiating and delivering large-scale contracts to companies such as Dell, T-Mobile, AXA and Royal Mail to drive recruitment through online & digital channels, and optimise cost-efficiencies wherever possible while fulfilling agreed corporate quality objectives.
  
  Established NORAS as the definitive UK industry standard for assessing recruitment websites and understanding the UK online jobseeker market, with over 42,000 annual surveys
  
  Led strategic consultancy projects, developing leading edge online engagement and candidate attraction strategies

• Business Development Manager

  Workthing.com

  (Privately Held; 51-200 employees; Online Media industry)

  2000 — 2001 (1 year)

  Part of senior management launch team assembled by Guardian Media Group to create, launch and consolidate workthing.com into the UK market in 2001. Now firmly established as a Top 5 UK Job Board.

• Consultant

  Price Jamieson

  (Staffing and Recruiting industry)

  1998 — 2000 (2 years)

  Joined to help establish and grow the specialist New Media team, becoming consistent Top 2 revenue earner in this market-leading recruitment consultancy with over 50 consultants, working closely with clients on extensive recruitment campaigns spanning all sectors of print and digital media and online commercial projects.
  
  Consistently grew revenues and relative market share in highly competitive arena
  
  Helped maximise returns on emerging digital channels and recruitment solutions

Alastair Cartwright’s Education

• University of Portsmouth

  BA (Hons) , Management Studies , 1989 — 1993

• Blundell's School

  3 A Levels 7 O Levels 1983 — 1988

Additional Information

Alastair Cartwright’s Websites:

• My Blog

Alastair Cartwright’s Interests:

Living in London, but moving to Cornwall in July 09. Married 2 kids and a dog called Dylan. Fanatical about the internet, obviously. Terrible surfer, even worse at DIY, unhealthy interest in most sports. Going on the Lions Tour SA 09. Also interested in modern politics and literature, if I get time. With a passion for food and wine.

Alastair Cartwright’s Groups:

Southfields Conservative Association - Deputy Chairman
Governor St Michael's C.E. Primary School - Southfields

•    Executive Suite
•    Networked Recruiter (34,197+ total network) 3rd Largest Recruiting and HR & 2nd Largest Agency Group
•    Chinwag
•    Linked:HR (#1 Human Resources Group)
•    LION™ Worn with Pride! [Choose wisely ... ] < BEWARE OF COUNTERFEITS >
•    ERE.net
•    TopLinked.com (Open Networkers)
•    Internet Sourcers and Recruitment consultants
•    Online Advertising Professionals
•    eRecruiting
•    NORAS
•    The “Metha” Internet
•    The Executive Search Group
•    Online Publishers Network
•    Recruitment Process Outsourcing
•    Tweeple
•    Cornwall Business Networking Group
•    Web 2.0 - Web 3.0 for HRM
•    Devon Connects
•    Researchers + Resourcers
•    StepStone
•    Exeter Business
•    Online Sales Pros (www.twitter.com/mediamatchers)
•    Del.icio.us Gathering
•    Epson Experts for Better Business
•    HR Connexions
•    Digital Personnel
•    TwitterJobSearch.com
•    Cornwall Social Media Cafe
•    Niddocks
•    Recruitment Futurology – the evolution of online recruitment and job boards
•    The Hub - UK Recruitment Job Splits
•    Workthing+
•    Success With Twitter
•    UK Recruitment Directors
•    Webrecruit Transforming Recruitment Online
•    HB RIDA

Alastair Cartwright’s Honors:

AIRS - Certified Internet Recruiter - 2008

BTEC Level 2 award Search Engine Marketing for online recruitment - 2008

CIPD Approved trainer - Recruitment and the Internet - 2002-present

BTEC Approved Assessor – Online Recruitment - 2006

Alastair Cartwright’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch